Jamibare Creates The First Light Luxury Experience Store To Meet New Retail Sales

With the full arrival of domestic consumption upgrading, the new retail mode with "new experience, new play method and new mode" as the core has been increasingly sought after by consumers, thus sweeping all walks of life.

In May 10th, Jamie bear, a well-known brand in the field of children's wear, displayed its exploration and deep understanding of new retail industry with its first light luxury experience shop in the whole country.

Opening day,

General manager Su Congbao and the Jemi bear operation team, together with agents from all over the country, jitter, red pepper, pepper, live broadcast, and all the bear fans, opened this light luxury experience and cut the ribbon for Jamie bear's first light luxury experience shop.

At the opening ceremony, Su Congbao pointed out that the focus of competition in the footwear industry in the future is experience, so Jamie bear creates a new social experience of children's Experience Hall, providing consumers with a new shopping scene that integrates eating, drinking, playing, music and shopping together, which will trigger a new round of changes in children's footwear industry.

As the first light luxury experience shop in the country,

What is the bright spot? In April 25th, when it was open to trial business, it was popular with thousands of fans.

Jamibare can be said to be the first brand to experience the brand IP image experience in China. At the very beginning, it created many animated films around the Jamie bear brand, so that the IP image of Jamie bear was deeply rooted in the hearts of the people.

This time, Jamie bear also upgraded the original IP comprehensively.

At the opening site, Jamie bear,

And lost to carry a new family member - Kelly rabbit, Peter, Lini, Thomsen and Alisa to meet with you, and further explore the brand IP potential, and integrate into more diversified products.

In addition to providing the most comfortable and healthy European style shoes and clothing products, Jamibare's children's shoes and Chao boy brand Yuki So children's clothing are also optimized and integrated for Chinese children's physical characteristics and dressing characteristics. The products are designed for children aged 1-16 years old, and creatively integrate the most creative parts of children's intelligence, animation and fashion through magic games, so that children can feel pleasures and pleasures in seemingly ordinary clothes.

Meanwhile, Jamie bear's first light luxury experience store extends its brand IP to dolls, pillows, cell phone shells, notebooks, water cups, backpacks, hoops and other products, so that products can be integrated into the life of consumers. It has not only promoted the image level of Jamie bear brand IP, but also fits the new consumption environment.

The family members of the Jamibare family, doll statues and carefully prepared parent-child interaction scenes can always arouse the curiosity of children. Parents and parents can not help but interact and take pictures.

In addition, Jamibare also carefully designed the water bar area, providing customers with various beverages and exquisite snacks, and truly realized the new retail mode of shopping, entertainment and social interaction.

On the day of the activity, Jamie bear not only prepared many gifts and concessions for the bear powder, but also arranged wonderful programs and interesting interactive games. So close and loving Jamie bears attracted the girls from all kinds of nets to play CALL for him. The big voice V and pepper broadcast live, and the live broadcast network was broadcast live, which triggered the fission propagation effect of the social network.

In the mobile Internet era, traffic is always king.

One of the new standards of new retail is the ability to make rational use of new technologies and new ways to create new sources of traffic outside the original traffic volume.

This time, Jamie bears fully understand the needs of consumers and get spiritual resonance and emotional connection. This is also one of the important reasons why Jamibare's luxury experience shop is so popular.

It abandoned the traditional shop's single sales mode, changed its store image, and gathered the functions of shopping, entertainment, social interaction and leisure into a space, creating a new user experience and meeting the diverse needs of consumers.

On the road of new retail pformation and upgrading, Jamibare has set up a benchmarking case for the industry. While meeting the curiosity of children, Jamibare's luxury experience shop is "the best gift for children".