In The Era Of Consumption Upgrading, POOVE Builds Flagship Store Image To Face The Terminal Market.

With the development of the times, nowadays many brands are seeking to return to the "touch" consumption experience, coupled with the increase of people's consumption level and the narrowing of the price gap between online and offline, and so on. Offline retail is also gradually warming up.

Act as

The founder of POOVE is well versed in the way of brand development. President Chen Jinbo CEO pointed out that "user demand oriented and user experience enhancing as the core" is POOVE's terminal development strategy.

In May 1st,

Xiamen Bay Yuecheng flagship store opened up, which is another major move for POOVE to upgrade terminal channels in the era of consumer upgrading.

Terminal channel upgrade to occupy core business circle

The choice of location marks the level of the terminal, and it also embodies.

The determination and strength of strategic upgrading.

The urban complex has been favored by many brands in recent years because of its unique advantages and broad prospects for development.

Take Wanda Plaza Shopping Mall as an example. Last year, 49 New Business Plaza were opened, 238 of which are currently open, and 3 billion 190 million passengers in Wanda Plaza in 2017.

It can be seen that the value of Shopping Mall and comprehensive consumer business circle represented by Wanda is becoming more and more prominent, revealing its commercial value which can not be duplicated.

In recent years, with the completion of nearly 1000 Shopping Mall in all parts of the country, the core business circle of these cities has also become the business district where all brands are competing.

POOVE Xiamen Bay Yuecheng flagship store, located in Xiamen Yueyuan Bay, Yuecheng shopping mall, is also a promising development center of the island. It has a broad prospect of development, creating a POOVE trend consumer experience space, shaping POOVE's exclusive brand image, creating a brand culture and leading a new business model.

On the road of POOVE terminal upgrading, Shopping Mall will become the focus of its new round of channel coverage.

Create exclusive experience zone to convey brand spirit in interaction

In the context of consumption upgrading, we must do a good job in the innovative development of the garment industry. In the face of new consumption concepts and new consumer groups, enterprises should not only make products and platforms well, but also do well in channels and ecosystems so as to create a good brand.

Another feature of channel upgrading is to break through the single way in the way of terminal presentation, and use various modern means to penetrate the brand culture, strengthen interaction with consumers, and create a smooth and varied spatial experience.

POOVE Xiamen Bay Yuecheng flagship store is a flagship store model specially designed for Shopping Mall. It displays the style and atmosphere in the shop, uses the elements of the street to carry out the design of the hard part of the space, and adds modern expression techniques. The quality of the decoration material becomes advanced, and the shelves with stainless steel as the material are integrated into the whole space.

It is worth mentioning that in the design of the overall shop, a large brand doll was added, and the doll wall was added to the parts to emphasize the brand's doll culture and deepen the consumer's memory of the brand.

In the face of the youth oriented consumer groups, the flagship store of POOVE also set up the experience area with the theme of video game, and the experience zone with the theme of the trend laboratory. Through these two experience zones, new interactive shopping experience is brought to consumers.

At the same time, the value added of consumer experience is provided, which is closely related to the theme of "youth lifestyle" and enhances the proximity between consumers and brands.

Graffiti skateboard culture and hip-hop culture can be seen everywhere in shops. The skateboards with full personality and Retro Black Vinyl recordings are displayed in a random way, increasing the interaction of space, showing POOVE's brand spirit in these interactions.

Facing the era of consumption upgrading, the most effective measure is to maintain the spirit of keeping pace with the times and adapt to and control the trend of development.

In 2018, under the leadership of President Chen Jinbo CEO, POOVE and regional distributors innovation channels pformation, specific measures include deep ploughing the market, channel layout began from the three or four line to a second line of strength, in the national region to achieve the blank market fast, dense distribution, efficient expansion, and rapidly enhance the market disk, in order to maintain a steady development trend.

At the same time, POOVE head office will cooperate with key regional markets to plan terminal network layout, build a national benchmark benchmark, and comprehensively promote the new upgrade of POOVE terminal competitiveness.

POOVE is based on the brand name of Chao fan, based on the youth market, cultivating youth industry and leading the youth fashion culture.