Sino Super Contract With Nike 3 Billion Renewed Cooperation In The New Equipment Sponsorship Agreement Has Been Reached.

Although not long ago, Beijing Guoan expressed a clear attitude of opposition to the "Super League match renewal of the Jersey package cooperation", but the national security of the country alone has not been able to change the final result.

In yesterday afternoon's "China team" new match service conference, the Chinese Football Association officially announced that Sino super Nike and Nike have reached a new equipment sponsorship agreement, and the new contract will come into force in June.

It is understood that the contract between the two sides is basically the same as the previous announcement. Nike and the Chinese football association hold hands again, renew the China team and the Super League for 10 years, implement the 5+5 cycle (that is, 5 years' execution and 5 years' priority renewal), and the total amount of the contract is 3 billion yuan.

According to people familiar with the matter, the process of the renewal negotiations was very difficult, and the two sides launched a series of negotiations on the role of the market, and finally came to the conclusion that both sides could be satisfied with the contract.

Compared with the previous contract, the amount involved in this cooperation is doubled, and the sponsorship cash will not be less than 100 million yuan per year. Specifically, each club will receive 6 million cash and 10 million equipment sponsorship each year.

And Nike also promised that it will change the past.

Style, from 2020, it provided "exclusive design" for China Super Club and adopted the most advanced one.

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For the outside world, there were also insiders who answered. He said that this is the choice made by the Chinese Football Association and China super company after weighing the advantages and disadvantages repeatedly.

Although the development momentum of Chinese football has been hot in recent years, the survival of small and medium clubs is still difficult. If we change the sponsorship model into distribution, it will bring a great blow to the low level teams, which is fatal to the development of Chinese football.

Moreover, in February 28th this year, the shareholders' meeting held by China super company was only opposed by Guoan, Beijing, and the contract was passed according to the principle of majority compliance.

In addition, the outside world about the Beijing National Security Council chose to recruit equipment sponsors alone, is just a fantasy.

Because in the "Super League business management regulations", there are clear provisions: the Chinese Super League's full training and competition equipment are provided by the Chinese Super sponsors.

Therefore, despite the unwillingness of the heart, Beijing Guoan has to abide by the rules of the game.