The Development Prospect Of Women's Shoes Industry

Chinese system footwear industry With a long history, with the tide of reform and opening up, China has undertaken the shift of the international footwear industry, and has become the world's largest footwear production center and sales center. It has formed a very perfect industrial chain and industrial development platform, and has basically occupied the middle and low end shoe products market. The traditional shoe making powers such as Italy, Spain and Portugal have abandoned the low and middle end market, and have all shifted to the high-end market. The footwear industry in Brazil, South America has also begun to turn to high-end market.

From the perspective of the distribution of footwear industry in China, cluster development still remains. There are four main industrial clusters: one is the Guangdong footwear industry base represented by Guangzhou, Dongguan and Huidong, which mainly produces high and medium class shoes; the two is the Zhejiang shoe base represented by Wenzhou and Taizhou, mainly producing low and medium grade shoes; three is the western footwear industry base represented by Chengdu and Chongqing, mainly producing women's shoes; four is the production base of shoes, represented by Fujian, Fujian and so on, mainly producing sports shoes.

　　 The development prospect of Linglong women's shoes industry

At present, China has become the largest footwear production and export country in the world, and the footwear industry in China is developing at a rate of 15%. China's footwear industry accounts for 66% of the world's total output and has become one of the most competitive footwear production and export trade centers in the world.

The export of footwear products in China is still growing steadily, but at the same time, it is also restricted by several factors. First, the EU anti-dumping effect on leather shoes still exists, leading to a decline in the overall export volume of China's leather shoes. Two is the original Material Science The price increase has increased the operating cost of enterprises, but the price of shoes products is difficult to rise simultaneously, and the development space of enterprises is further squeezed. Three, competition pressures from Vietnam and other countries are on the rise. At present, Brazil, Vietnam, India and other countries continue to increase shoe production, and China's footwear products in the international market has formed a strong competition.

In the future, the development of China's footwear industry is bound to move from the low-end market to the high-end market, from quantity to quality and efficiency. Upgrading and upgrading is the way to go. Therefore, in terms of quantity, the production and export volume of China's footwear industry may decline in the future, but the quality will be improved, and the price of products and the total value of exports will continue to grow.

The future development goals of China's shoemaking industry should be the internationalization of the industry and the globalization of the market. We suggest that the shoemaking enterprises strengthen brand awareness, implement "brand internationalization strategy" and enhance the added value of product brand. At the same time, enterprises should invest more in quality and design, so as to raise the profit rate of products. We should occupy the international market space and realize the sustainable development of shoemaking industry with the advantages of long sleeve dance.

The women's shoes are equipped with China's largest e-commerce platform Alibaba, the largest Internet search Baidu alliance, the biggest shoe portal, China shoes net, women's shoes net, China's leading B2B platform, Huicong net and so on. 22-38 year old young artists, ethnic cultural enthusiasts, teachers, white-collar workers, engineers, civil servants, individual businesses and so on are the primary customers. The style is fashionable and elegant, and outlines the artistic feminine image of soft, graceful, intellectually and self seeking perfection, leading the Chinese women's shoes to be transformed into independent women's shoes brands from the foundry. The company has 10 years of production of foreign trade shoes and women's shoes. Design Experience, we have reached a period of successful replication. Moreover, at present, the company's development plan is very fast. We plan to reach 100 VIP stores by 2013 and reach 500 in 2015. In the face of such rapid development, we also hope that through joining the right franchisees, we can provide more market information and local resources for the company, so as to achieve complementary advantages and create win-win situation.