Demand For Luxury Goods Is Booming. Beijing'S Maintenance Shop Is Booming.

The rapid growth of consumption has given the third service industry space, and domestic luxury maintenance shops began to rise two or three years ago.

A luxury store owner in Beijing said that more and more consumers needed luxury maintenance services. The company started to open stores in the second tier cities in China last year, and now it is within the Fifth Ring Road of Beijing.

And direct stores are all saturated.

Many join the chain store business is also very good, in a short time will be profitable.

In recent years, the demand for luxury repair and maintenance services is growing.

Luxury services should be reflected in the added value of service quality and services.

The platinum package is worth 70 thousand yuan, and it has not been booked for a year. There are always long queues in front of luxury stores in Hongkong. The luxury stores that just opened in China are overcrowded. Tens of thousands of bags are not unusual for customers who take two customers at a time.

Who pays for luxury maintenance?

With the rapid growth of the luxury goods market, major brand stores are scrambling to speed up the expansion of stores in China.

Including Dunhill, Hugo Bosch, Louis Weedon, Cartire, Versace and many other luxury brands, there are more than 100 new outlets in mainland China, and show that sales of new stores exceed the sales trend of original stores.

Behind this, many consumers have ignored an important question: how to maintain and care after such expensive luxuries go home?

It is understood that at present, many luxury stores in China do not provide after-sales service, some luxury brands have this service, but the service items are not detailed and the price is high.

A luxury store clerk said, "there is no after-sales service store for luxury goods in Beijing, only in Shanghai.

Generally speaking, when a clerk receives a luxury item that needs to be treated, he does not know what kind of service and maintenance price he will provide. He must mail it to the Shanghai nursing center before he can make a judgement. The price of the maintenance is high and the time is long.

For example, if a bag is contaminated with dirt or dirt, it will usually replace the whole leather, so the cost will be 50% of the original price. "

Another luxury store clerk told reporters, "in the case of fittings, the maintenance time is about a month. If there is no spare parts, you may have to book abroad, and the repair time is more than three months.

Problems that cannot be solved by technology will be mailed to foreign countries. Technicians who are from origin will be required to repair them for at least 8 months.

Rapid rise of luxury maintenance shops

The rapid increase in the number of luxury goods has given the third service industry space, and the domestic luxury maintenance shop began to rise two or three years ago.

A luxury store in Beijing has said that more and more consumers are looking for luxury maintenance services. The company has started to open stores in a second tier city since last year. Now the stores and outlets in Beijing are all saturated.

Many join the chain store business is also very good, in a short time will be profitable.

Because a lot of big bags are hand-made, and the repair process needs manual repair, which requires highly skilled technicians. Therefore, the core of luxury stores is the maintenance level of technicians.

Many luxury stores claim that their raw materials are imported from abroad, and technicians have overseas training experience.

A technician at a luxury conservation shop told reporters that ordinary luxury bags, shoes, sofas and leather clothing can be repaired.

The services include cleaning, refurbishing, repairing, color changing and so on. The products and technologies used by different brands are different.

The charge is much cheaper than returning to the original factory, and the price of maintenance is about several hundred yuan to thousands of yuan.

The problem of waiting for customers can not be solved. It will be completed in more than half a month.

Problem

"Fake luxury maintenance shop"

Because of the lack of specialized nursing services, many consumers with luxury bags have taken a lot of detours.

Ms. Gu, who likes to collect luxury bags, says that the bags will usually be sent to nearby "luxury care shops" to maintain and maintain. There are more services for polishing. It depends on what kind of material it is. The general cloth is better maintained, and the bag of leather is more difficult.

Once, I sent a pair of white Louis Weedon shoes to maintain. After the maintenance, the color became yellowed.

However, most consumers will choose to "ignore it" when they are not satisfied with the nursing effect or the bag is damaged.

"Some shops have regulations on compensation for dry cleaning garments," Ms. Gu said. "Generally, they are ten times the amount of dry cleaning, and the value of 20 thousand yuan is only one thousand yuan.

As for luxury compensation, I haven't heard of any regulations. "

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Observation

This is also a strategy for luxury business.

Luxury expert, Zhou Ting

International giants are constantly opening stores, but their service channels do not extend to this.

First, because of the cost considerations, the production and manufacture of luxury goods are quite complicated, requiring specialized technicians and craftsmen to complete them. If these costs are extended to China, the cost will be even higher.

The two is the lack of professional service capabilities, the rapid development of the luxury market, the scarcity of shop personnel, let alone after-sales maintenance personnel.

The lack of professional service personnel can not keep up with the market service in China, so they dare not link the contents of luxury services.

Three, it is also a strategy of luxury management, which creates an artificial product scarcity and creates an artificial service difficulty, because the luxury sector and the mass sector advocate different customer satisfaction, not satisfying customers.

Differentiated services can not even provide services conveniently, but they can create more satisfaction of this group of consumers.

This kind of scarce service which can not be enjoyed at any distance can create a sense of mystery of origin and products and enhance the scarcity of products in the minds of consumers.

The scarcity of luxury services has created market opportunities for service enterprises in China's local market. However, this year's consumer association found that consumers had very high complaints about luxury aftermarket care and maintenance. Some companies, with the concept of "luxury maintenance", did not really realize the specialized services of luxury goods.

Many luxury goods conservation shops originally did ordinary product care, but only increased the price of maintenance and started a luxury business.

Consumers believe that the price is expensive, luxury goods, then the service price is expensive luxury services, this is a misunderstanding.

Luxury services should be reflected in the quality of service and the added value generated by services.

At present, China's market is very limited in terms of high-end services, and there is no standard and service supervision mechanism for luxury maintenance services. This is a serious problem at present.

A more effective way is to reach a consensus or alliance in the industry. Many luxury brands have authorized the designation of a qualified luxury maintenance enterprise to do this project, so that the brand service is unified and the service is also reputable, but so far it is very difficult to implement it.

Remind

Attention to luxury bags

V2 second-hand luxury store owner Yang Xu: luxury bags and shoes are best not to be sent to laundry or ordinary leather care shops to maintain. Some LV handbags, wrapped leather and leather materials are generally raw materials, and leather is the easiest place to change color, and the most easily dirty.

This material is characterized by not being able to touch any liquids, such as hands, sweat and water.

So when the skin is dirty, it can't be wiped with water or cleaning agent. It's best to get a rubber eraser. It's best to wait until the skin color is coloured.

The paint bag is dirty and easy to wipe. If the leather is scratched, it can't be repaired. If it is kept in a dust-proof bag, if it is put together with other bags, it will create a phenomenon of color absorption.

Gila Solli luxury goods conservation center, Cade crystal shop manager Li Xia: the light colored leather bag is very delicate. Be careful not to have too many frictions with metal objects such as keys. Do not deal with problems when you encounter problems. Different methods of care are different.

If you find something dirty on your bag, you must wipe it with a clean dry cloth. You can't wipe it with a wet cloth or wipe it with detergent. It is hard to clean the cortex with water. If you don't need to use it for a long time, you can put some moisture-proof beads in your bag. If you use it for three to four months, you should go to the maintenance shop once.