How To Build A Competitive Clothing Sales Team

market

The most basic and first-rate sales team is to build core talents of water halo and form multiple water halo effects, so as to form a comprehensive "water flooded seven army" encirclement potential.

One step: selecting personnel, focusing on quality and attitude.

Potential clothing salesmen should pay attention to their moral character and personality, and observe whether their character is optimistic and outgoing.

To investigate whether clothing salesmen have self driving ability and self motivation ability, they often make clear short-term, medium-term and long-term goals for themselves.

In the case of generals, we need to examine whether they are brave enough to accept challenges and dare to take responsibility rather than shirk their responsibilities.

The key is interactive communication to examine whether it agrees with the values of the garment industry.

This involves the training cost of garment salesmen, the faster the improvement, the farther away from the garment enterprises.

The main points of attention are: careful selection of talents, lack of excess, morality and potential.

Second ring Festival: personnel knowledge training.

To be a core talent, clothing salesmen should know all kinds of knowledge.

(1) to understand the general situation of garment enterprises: the analysis of the advantages of the group, the introduction of clothing enterprises, the certification of honor, and the functional strength of enterprises.

(2) to understand the types and specifications of the main product brands of clothing enterprises, and to understand the general knowledge of products (production processes and advantages, and the simple identification methods of product quality), and to analyze the comparison of the advantages and disadvantages of the products for competing products.

(3) understand the industry situation and future trend.

(4) understand the product brand positioning requirements, focus on the crowd and the direction of development.

(5) understand the layout of the market and form a grand strategic layout concept.

6) understand the basic operation and assessment criteria of job responsibilities.

(7) understand the situation of cooperative clients.

Attention points: all knowledge learning should be comprehensive and detailed, forming a comprehensive knowledge structure.

Three links: interpersonal skills training.

culture

Cooperation consciousness, improve time management ability, learn to communicate with superiors, level work, improve coordination and conflict handling ability.

The front-line clothing salesmen should work hard to improve the ability of summarizing the sales of clothing and the expression and speaking ability of superiors.

Only in this way can we fully display our talent and achievements to the leaders, get the due promotion and higher challenge opportunities.

Attention points: active communication, cooperation and mutual help, expression and promotion, and courage to show.

Fourth link: professional skills training.

Regional management clothing sales skills, clothing sales management to enhance.

Special training is arranged regularly, combined with case theory and practice, to train employees' comprehensive regional market operation ability.

Employees should be aware that no matter how big or small the market is, they must learn to look at the market in a strategic way.

Strategic planning of the various channels of the market, the main specifications of products; strategic planning team members; strategic planning of the number of distributors and subdivision services; strategy to identify the main competitors and know their own strategies; to arrange emergency handling drills for all kinds of situations, to cultivate their general mood.

Attention points: strategic perspective, careful management of the market and customers.

We should strengthen the actual operation and combine the theory with the theory so as to realize the upgrading.

Five links: habit of high-end operation, the formation of its own management system.

Instruct employees to manage various operations, and gradually form their own management operation system combined with actual combat.

In this industry, we will become an expert of our customers and influence our business partners to achieve common goals.

Employees should be familiar with the sales management of fast moving consumer goods and durable consumer goods, and be familiar with all aspects of internal management.

Its ultimate goal is to become a customer's consulting expert and fully infiltrate management.

Build core of water halo

In a strategically advantageous position, it is very dangerous.

Note: the so-called "endless", clothing sales management vast and profound, the more deep to the more modest with the heart!