How Clothing Enterprises Cross Marketing To Marketing

It's just the idea of selling goods and collecting money.

Clothing marketing is the management of business and clothing sales, clothing marketing is a knife, clothing sales is a knife edge, business is a knife body, management is a hilt.

People always like to show off how sharp the blade is, ignore whether the blade is rusty or not.

The fact is: companies with clothing sales awareness are everywhere, but few companies have clothing marketing awareness.

It has been shouting for many years from the excessive sales of clothing to the slogan of clothing marketing, but it only focuses on the emphasis of consciousness.

In fact, the most important reason is that it has been imprisoned by theory and has not really made any breakthroughs in practice.

In essence, clothing sales and clothing marketing are neither science nor technology. They are just like management. Clothing sales are for a specific person, clothing marketing is for a group of people.

Clothing sales is a kind of behavior; clothing marketing is an activity.

The most fundamental proposition of clothing marketing activities is passing through the Hom. From a practical point of view, clothing marketing is a continuous process.

Clothing marketing must be the first hurdle, that is, how to change from clothing sales behavior to clothing marketing activities.

Clothing marketing and educational background are different; taking academic qualifications or paying attention to seniority and seniority, after finishing primary school, junior high school, high school, high school, college, undergraduate, master's degree and doctorate, after reading one by one, there are very few after class skipping.

But clothing marketing is different, clothing marketing is only concerned about achievement! Primary school has not graduated, is a pupil in front of college students laugh; primary school has not graduated, for the same clothing marketing doctor and primary school has no meaning, because he is not the decisive factor of clothing marketing.

We can not oversell clothing sales to clothing marketing, the most fundamental reason is to follow the rules, in accordance with the way of taking academic qualifications, take the clothing marketing too.

From clothing sales to clothing marketing activities, the only way is to cross.

You dare not cross, do not say 100 years of clothing enterprises earlier than you 100 years, even if the opposite clothing enterprises set up a year earlier than you, you have no chance! In fact, more and more clothing enterprises practice has proved that the only way from clothing sales to clothing marketing is to cross, especially China.

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The attitude of Chinese clothing enterprises to clothing marketing is just like that of college students dealing with their own resumes, designing their own covers carefully, filling in everything that is important, and actually doing everything is not the same among employers.

Just because there is no practice.

Chinese people like to talk about history very much. Because history is too long, so is clothing marketing. In order to seek every historical footprint step by step, in fact, this is not at all consistent with China's national conditions. China has not gone through the capitalist economy in the light of the laws of the world and has gone directly to the market economy, so China's clothing marketing must also break the rules.

People who like history always say that speed is not good, and speed will go all the way, but in such a situation, you can't quickly accomplish what you can do.

This is not a crash, but a necessary leap.

The successful person relies on the practice of courage rather than the wise thinking.

The current situation of clothing enterprises is that everyone wants to go to clothing marketing, but no one dares to take the first step from clothing sales to clothing marketing. The image description is that people want to go to heaven, but no one wants to die.

I have been consulting clothing companies, almost all of the top executives of clothing marketing are very speculative, have become friends, these friends most often the feeling is: "please, my boss."

In fact, they just want me to tell their boss: clothing marketing first; management second: to promote management by clothing marketing, rather than using management to promote or even control clothing marketing.

This is not to say that management is not important, but a necessary choice for a garment entrepreneur.

Secondly, it is a manager. All garment entrepreneurs first accomplish this leap, so as to truly realize the leap from clothing sales to clothing marketing for all garment enterprises.