How To Use Vertical Search To Do Garment Network Marketing Well

Clothing enterprises based on vertical search marketing implementation method system, which is the core part of clothing enterprise vertical search marketing mode, whether its application is right, directly determines the success or failure of marketing planning. Its essence is Clothing enterprise How to use vertical search engine to promote.

First, vertical search engine optimization. By optimizing the basic elements of website column structure and website content, the website can improve the friendliness of the vertical search engine, so that as many web pages in the website can be collected by the vertical search engine. Instead, the vertical search engine automatically finds the website or updated content through other links that have been registered by the vertical search engine. Vertical search engine optimization, in essence, is the optimization of the logic structure of the clothing enterprise website for the vertical search engine, which involves the logical structure of the website, the content strategy of the website, and the links between the inside and outside of the website.

Secondly, aiming at the hard targets such as the principles of vertical search engine and search technology, the website keyword is processed purposefully and pertinent, so as to increase the friendliness of the website itself to vertical search engine. Keywords refer to online users (i.e. potential clothing consumers) online search terms for reference, combined with website website publicity content, as far as possible to meet the vertical search engine automatic retrieval of the use of input words. With the combination of Internet marketing, various marketing forms based on keywords are promoted.

Any mode or method will ultimately require users or third parties to consider and evaluate it, so as to find its advantages and disadvantages, and in turn guide clothing companies to better use.

　　 Vertical search engine One of the characteristics is to be good at collecting data of users' personalized needs, and as a garment enterprise, we should maximize the use of these data to make personalized information belonging to their own user groups, so as to increase the effective probability of network marketing and create more offline profits. Therefore, for vertical search marketing of clothing enterprises, user behavior research is particularly important. According to the statistics provided by the vertical search engine, combined with the click characteristics of users in the website, the users' access data are recorded and analyzed in detail, so as to understand the users' characteristics of different search engines, understand the behavior characteristics of users' access to information, and the behavior characteristics of browsing and clicking advertisements, so as to provide support for improving the vertical search engine marketing strategy and website improvement.

At the same time, through the effect analysis, quantify the vertical search marketing effect. It usually includes website traffic analysis, advertising effect analysis, keyword advertising analysis, advertising or keyword effective conversion rate analysis, etc., providing the original data for the next stage of website optimization, keyword optimization and advertising optimization, so as to further enhance the conversion rate. Finally, according to the evaluation results of marketing results, we should improve relevant services pertinent.

Clothing enterprises need to actively integrate the "long tail", improve themselves, and seize the personalized needs of the target group, with a view to sustainable development. And any version of vertical search engine can only be a permanent test version for potential vertical search users. Garment enterprises need to strengthen data collection and data mining capabilities. Clothing enterprises can only get information from scattered and fragmented market data by finding opportunities for RE development from existing data. Clothing enterprises need to realize that vertical search marketing is still a part of apparel enterprises' network marketing, and it must be incorporated into garment enterprises. network marketing The organic integration of the system requires the cooperation of other means of garment enterprises' network marketing, and the coordination of relevant departments of garment enterprises' network marketing.