Penetration Strategy Of Clothing Enterprise Marketing Management

Clothing enterprises Penetration strategy It is the most basic strategy of a garment enterprise, and it can be said that it is the most simple strategy. Its Epee has no fronts, and it does not work very skillfully. Its competition is patience, meticulous and powerful execution. More importantly, the penetration strategy of clothing market clothing enterprises is very suitable for large cross regional mature clothing brands and garment enterprises.

First, the penetration strategy of clothing enterprises can maximize the use of resources at high altitude. For example, the television advertising with the lowest cost of thousands of people has the same number of ground terminals, and the more the number of ground terminals is, the lower the average cost. What is the worst thing about advertising? It's not bad or bad. It's an advertisement. When consumers arrive at the terminal, they find it's not available.

Secondly, the penetration strategy of garment enterprises can make full use of the advantages of the strong clothing brand and mature clothing market, and radiate the new garment market that has not been fully activated. As the water flows downwards, the penetration strategy of clothing enterprises is also the same. Under the situation of propaganda strategy, commodities can naturally form the natural flow situation that matures to the emerging clothing market.

Living above, living below. This is the real life of many people, and clothing enterprises are also the same, especially those who are struggling to breathe in the cracks.

They are worthy of the name of the disadvantaged groups, many Clothing enterprise Home is built from scratch, and it has been more than ten years since its establishment. In the short two or three years, it can not be compared with the international clothing brand with deep accumulation. They are often in the downstream area of the industrial chain, and it is also difficult to have a sound R&D system and strength, let alone invest in the spread of high price.

In the absence of any advantage, only rely on their own feet to run, hands to build business opportunities, this opportunity is mentioned before, "channel is king" asymmetric competition strategy. Guided by the cost and quality of products and the core competitiveness of sales capacity, the clothing brand system of international clothing brands has been contended to a certain extent. But the reality is that the hypermarket is really a place to absorb gold. The flow of people, the rate of repeat purchase and the unit price of passengers are all a powerful temptation. In the Chinese clothing market, the sales capacity of the hypermarket channel is about 20 times that of the traditional channel. The advantages of large stores are not only large, but also strong. Why is strong and strong in clothing brand?

First of all, strong clothing brand in hypermarket. Large chain stores have formed a good brand image in the minds of consumers, forming a clothing brand effect in large stores, and forming a consumer's trust in the products of large clothing brand stores. This is why the hypermarket can sell its own clothing brand or even no clothing brand products in its space. Under the big shopping mall, the shopping psychology and shopping behavior of the consumers tend to relax, purchase at random and the loyalty of clothing brands decrease, and the purchase of small and medium-sized clothing brands may be strengthened.

Secondly, strong clothing brands sold in hypermarkets. In the field of fast moving products, as long as they can enter the international clothing brands of supermarkets, they are basically stationed. For small and medium-sized clothing brands, this is a "big money" opportunity. We need to judge a garment. brand When it comes to grades, there is a very simple way to see who your neighbor is and who you are. It's a +V's behavior to be adjacent to some of your more powerful competitors. If a clothing brand can enter a hypermarket, it can also be accepted by other channels. When the clothing brand needs to promote other channels, it is an invitation, a knocking brick and an ID card.