Vertical Search Marketing Of Garment Enterprises

At present, the search results provided by the general search engine only solve the problem of information sources without classifying and filtering information.

With the increasingly personalized user needs, people have more and more requirements on the accuracy, speed and supporting data capacity of various search engines.

Due to the limitations of technology development, the traditional database search engine is difficult to solve these basic needs, and more differentiated needs are beginning to pass.

The engine meets, so the vertical search targeted at a specific field of people, such as tourism search, shopping search, map search and so on, emerges one after another. It can be described as a group of men and women, with a preemptive search and search, etc., and there is no lack of ready to go to the rising star of vertical search. There are also some Internet giants from Sogou, Tencent, Qihoo 360 and so on.

The equalization and diversification of users' search needs has become an objective trend, which also makes search precision become the objective demand of search users.

And this demand also strongly promoted the vigorous development of vertical search engine in 2012.

Vertical search enables Internet users to search for specific topics in a specific domain very accurately and conveniently.

Compared with the traditional generic search, the advantage of vertical search is that it can respond to the Internet application and the diversification of Internet users' interests.

And who can play the flexible and precise feature of vertical search, who can stand out in many vertical search applications and win an independent market segment.

Faced with a large number of Internet users, how to control the access group and achieve the market segmentation in the network is one of the most important problems for apparel enterprises to carry out online marketing.

The breakthrough of marketing success or failure.

The emergence of vertical search engine solves this problem just right. For garment enterprises, because of the characteristics of the target group, the website of the clothing enterprise is more targeted and marketing strategy will be more effective. At the same time, it saves the pure click cost brought by general search engine marketing and saves the marketing cost.

Vertical search engine makes marketing more targeted, but also marketing reflects an unprecedented personality element, toward a one to one trend.

This accuracy precisely meets the needs of garment enterprises.

The data show that due to the fierce competition in the external resources and environment and market competition, the small and medium-sized garment enterprises are facing the challenge of the survival environment. The small and medium-sized clothing enterprises have been unable to continue the old way of "fighting resources, putting together prices and assembling the environment".

The change of the survival environment of small and medium-sized garment enterprises has stimulated the expansion of vertical search marketing to a certain extent, and has gradually become a sharp weapon for pformation of small and medium-sized garment enterprises.

The emergence of vertical search engine makes the network end.

The user type of the other end of the network is no longer blurred.

The mysterious group of Internet users also goes from behind the scenes to the front. Its behavior characteristics are clearly expressed by the power of the third party.

"I don't sell products directly to you, but I can provide you with the most professional advice to meet your personal needs, so as to attract your attention, which will affect your thinking and indirectly affect your decision-making behavior."

This is the best effect of vertical search marketing for clothing enterprises, and it is also the most basic thinking and the most original purpose.