How To Manage Dealers In Clothing Marketing Skills

clothing

In the sales work, the channel sink is becoming more and more obvious. From a few provinces in the early years, a distributor is set up, and then a dealer is set up in the prefecture level city. Now the county town has to open the distributor separately, whether the clothing manufacturer directly comes to cooperate with the clothing dealer, or manages the clothing dealer through the prefecture level salesman. This clothing dealer is unstable, the operation ability is poor, the loyalty is low and so on.

For garment manufacturers, it is a commonplace to mention that the clothing dealer is unstable, the market operation ability is poor, and the loyalty is not high.

At the same time, the problems of clothing dealers will also appear at the provincial level and the provincial level. Not only clothing dealers will have these problems, or the current clothing dealers are also the early form of the prefecture level dealers.

As for how to solve the problem, countless experts have said countless times, and toss and turn, but after a few dozen strokes, they have been talking about it for more than ten years, but they have been turning around in the original place. The fundamental problem is still unsolved, and the problem of distributor management is still appearing year after year.

What is instability? What is poor market operation capability? What is loyalty? It seems that the responsibility is pushed to distributors. Dealers are backward and dealers are short sighted, so dealers need to be educated and need to be managed.

Clothing manufacturers regard themselves as managers, and regard dealers as subordinates and managers. There are contradictions on the ground, because dealers also like to think of themselves as managers of the local market, in these two acres, but I have the final say and are trying to put them together.

Manufacturers become obedient subordinates, your clothing manufacturers have to bear the cost, your clothing manufacturers to invest, your clothing manufacturers to ~ ~.

The question of who is the oldest and who is the soldier is beginning to conflict. Both sides regard themselves as managers.

The author is a distributor, at least, clothing manufacturers and distributors should be equal business cooperation relationship, both sides are equal, no one should try to be the manager of the other side, first determine the premise, then we will come back to their specific cooperation problems.

From the perspective of big trend, the channel of garment manufacturers' sales work is sinking more and more obvious. From a few provinces in the early years, a distributor is set up, and then a dealer is set up for the units in the prefecture level city. Until now, the counties have to open dealers separately. Whether clothing manufacturers directly cooperate with clothing distributors or carry out the management of clothing distributors through the geographical dealers, the problems such as unstable clothing dealers, poor operation ability, low loyalty and so on are common. In fact, such problems are only superficial phenomena.

Understanding is the basic prerequisite for cooperation.

How much do you know? Perhaps it has been a lot of years to run in with the dealers at the prefecture level. It is a little clear. But now it is necessary to further cooperate with the clothing dealers to see if the work is in place. It is not easy to deal with the clothing dealers with the idea of dealing with the dealers at the prefecture level. There are still many differences between the two in terms of market background, scale, business format, management characteristics and so on.

Therefore, it is necessary to understand the work first, and at the same time, we must understand the differences between the distributors and the clothing dealers, so we can not simply apply the original dealer management policy.