Hong Ming Talks About The Development Of Textile And Clothing

Guests:

Hong Mingxiang, President of the fabric industry association

Reporter: what is the impact of Shishi textile and clothing sales under the continuous decline of sales and sales growth in China's textile industry?

Since last year, the sales of Shishi textile and garment industry were even more hindered. In the past, our clothing was mainly exported, but the export volume decreased significantly in the past two years.

On the other hand, the cost has been greatly increased, leading to the fact that the whole industry is showing a "tough" situation. There are also some enterprises with poor tolerance.

Clothing is not easy to sell. As a part of the fabric industry, it is difficult for them to live. Enterprises are faced with serious problems such as product homogenization and low level competition.

Serious overproduction caused a new bottleneck in the development of Shishi textile and garment industry.

Reporter: when dealing with economic changes, what measures have been taken by these enterprises?

Hong Ming: facing the new challenges, Shishi cloth enterprises should take the following measures: first, develop new products more aggressively and take the initiative to seize the commanding heights and fashion heights of the market.

For example, there are 510 kinds of fabrics in the stone lions to be selected for China's popular fabrics and single awards. Two, we are actively involved in the front-end industrial chain such as fiber, and strive to start with new fiber and new weaving process, enhance the ability of new product development, enhance the market competitiveness of fabric products; three, directly integrate with the clothing terminal products, more directly reflect the advantages of cloth products and consumption leading role; four, we need to understand the market demand and prevent overproduction in time.

Reporter: in order to adapt to market development, what has been done by Shishi cloth association?

Hong Ming said: in order to deal with this unfavorable situation, we have mainly done three aspects: first, we should actively guide the development of new products by the cloth companies, and strive to enhance the competitiveness of fabrics from the fashion and technology content, and then stand out in the similar products; the other side is very innovative in its service function, actively "screening" high-quality business households to "recommend" to financial banks, helping member enterprises to solve the financing problems, and replenish energy for the future development; and three, efforts should be made to encourage and guide enterprises to expand the domestic market and expand the marketing window.

Reporter: what benefits or effects did the cooperation with China Fashion alliance bring to the Shishi textile and garment industry?

Hong Ming: Shishi textile

The cooperation between enterprises and China Fashion alliance is mainly to further enhance the fashion and influence of Shishi cloth products and fabric market.

Through the last cooperation, the market influence of Shishi cloth has been further improved, and the market radiation of some enterprises participating in the exhibition and their products has been improved accordingly.

Reporter: what expectation do Shanghai lions show to China Fashion alliance?

Hong Ming: Shishi cloth enterprises to participate in another group should be a more confidence, determination and strength.