The Current Situation Of China'S Apparel Industry And The Status Quo Of China'S Advanced Customization

Guo Pei, the earliest custom made dress in China

Her works represent the feminine dream of the ultimate luxury and become the first custom design of the first female stars in China.

As a Chinese designer, she has made the concept of advanced customization spread in China, and now it has become a life style of a class. As a woman who loves beauty, she puts her dream of luxury into her works, gives her soul, and the characteristics of Chinese and Western are favored and affirmed by domestic stars and fashion circles.

Today, the success of her career has not stopped Guo Pei. She is using every thread to record every step of China's fashion advanced customization process.

On the occasion of the national day, the program invited Guo Pei to talk about Gao Ding and her dream in her eyes.

Reporter: you are called the first person in China Gao Ding. How do you define advanced customization?

Guo Pei: advanced customization is tailored to custom-made production according to the different requirements of customers.

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Reporter: what's the difference between China's advanced customization and foreign countries?

Guo Pei: the development stage of Chinese advanced customization and foreign advanced customization is different. The most important thing is the different objects of service.

Guo Pei: Although we are at different stages of garment design in other countries, there is no distinction between "advanced" or "advanced" in design.

We now have many talented, thoughtful young designers who are very self styled, and can not be measured by a unified world standard.

Reporter: what kind of customization process is in your studio?

Guo Pei: after the guests come to the Rose House, there will be designers first to one reception, face-to-face communication to understand the needs of customers, and on-site sketches for the guests.

After that, the guest should carry out volume measurement to get accurate data of 46 parts of the body.

The next step is to make cloth samples from the print master. After the guest tries and repeatedly debug, the real fabric is used to produce semi finished products.

The semi-finished products still need to be debugged before they can become finished products.

When a custom garment is completed, the guest has to undergo 3 tries at least.

One of the simplest custom garments also has to be produced for hundreds of hours.

Reporter: what are the people who are making advanced customization in China? What changes have taken place in the customer group in these years?

Kuo Pei: in the early days of our country, the advanced custom made in China was a successful individual with independent taste. They hoped that their clothes would be distinctive and distinctive.

With the development of economy, advanced customization has gradually entered the life of ordinary people.

Many ordinary people want to have a chance to put on their own.

Especially those most important occasions in your life, such as your own wedding or children's wedding.

Reporter: the broad spirit of Chinese culture and art is the inspiration of many domestic designers. Mousika

Guo Pei: fashion is something that is advocated by the times.

To carry forward the Chinese style, we must combine the times and replace the past into the present.

To carry forward Chinese culture is not to scrape up piles of paper, completely copy the past, but to integrate contemporary things with the development of the times.

Reporter: do you think China has its own luxury brand?

Guo Pei: actually, I prefer to call "Chinese luxury brands" as "China's best products", because China's rich and wealthy class has just been formed these years, and the consumption concept is still at the initial stage.

But the concept of Chinese boutique is ancient. If we mention Chinese fine products, we have always had the handicraft products and art works of super high technology.

Reporter: how can we really get out of the country and gain more recognition internationally?

Guo Pei: everything we do is not for international recognition.

Or international recognition is not our goal, but we should first recognize ourselves and achieve the best in the real sense.

But our recognition and standards should be strict and have a certain degree of height. "Going abroad" is the next step that we can get internationally recognized after we reach our high standards.

Reporter: you once said that making money is not to worry about creation. You are an ideal designer. Can you talk about your ideal?

Guo Pei: my ideal is to be the best and the most beautiful skirt in my heart! I will work hard for this goal.