Interview With Entrepreneur Yang Jingping

Reporter: as a two generation boss, what is the difference between you and your father in business operation?

Our times are different, and there will be some differences in the way of operation of the enterprises.

In the 80s of last century, my father started his business more by relying on historical opportunities and the spirit of Minnan people fighting hard to win.

But now, I think more about how to make enterprises sustainable development.

It is not enough to rely solely on the spirit of struggle, and it is necessary to rely on resources, talents and scientific management to help enough friends to walk on the road of modern enterprises.

Therefore, I now pay great attention to the improvement of my knowledge and ability, such as going to Tsinghua president class and going to Beijing University to learn the brand operation management course. Only when you improve, can you know how to take advantage of the situation and how to lead the enterprise to greater success.

Reporter: now, foot friend will cartoon.

Converted to the use of cartoon images.

At the same time, you also suggest that the future will fade away from the attachment to the cartoon.

When you are completely off the hook, do you hire celebrity endorsements?

Yang Jingping: it should be said that foot friend became the first brand authorized brand in the industry.

After the enterprise, Altman signed five big cartoon image brands.

Cartoon plays a very important role in the development stage of enterprises.

However, with the promotion of the annual licensing fees and the reality of children becoming more adult, it will be very dangerous if we rely solely on the development of the cartoon brand.

Once the authorization is cancelled, or the cartoon image is out of date, the enterprise will be very passive. We have launched the construction of our own brand.

At the same time, we did not give up cartoons immediately. Instead, we converted cartoon brands into cartoon images and used cartoon characters only in children's shoes under the age of 6.

In the future, we will gradually pition and slowly dilute the cartoon image.

It is not easy to say whether or not to speak for celebrities.

However, I believe that our friends will find a new brand model suitable for their own development.

Reporter: Anta, PEAK and other sporting goods brands have been involved in the children's products industry. Do you feel stressed?

Yang Jingping: This shows that the potential of children's products industry is unlimited, and there will be promising future.

In fact, we are more pleased with the involvement of sports brands such as Anta and PEAK, because we need to rely on one or two companies to fight alone.

Moreover, with their participation, they will be able to move the development of the whole industry faster and better. It will help the industry learn from each other and learn from each other. It will be beneficial to the maturity of supporting industries for children's products.