Chengdu Shoe Leather Industry: Relying On Wuhou Direct Shoe City To Upgrade Brand Of Chengdu Footwear Industry

Yesterday, the theme forum of the thirteenth Western Conference was sponsored by the China Light Industry Federation, the Sichuan Provincial People's government, the China Association of small and medium enterprises and the China Leather Association.

The grand opening of women's shoes in China.

Chengdu Business Bureau responsible person said at the meeting, Chengdu shoe leather industry pformation and upgrading, we must aim at advanced manufacturing industry to take the new high-end line of industrialization, relying on Wuhou direct shoe city to achieve Chengdu.

Brand upgrading, relying on Wuhou leather city to achieve the expansion of the footwear industry chain.

The development industry high-end footwear Expo will help build a regional business center. The industry believes that the six consecutive China Women's shoes city international procurement festival was held, which further expanded the visibility and influence of Chengdu shoe leather industry and the regional brand of Chinese women's shoes at home and abroad, making Chinese women's shoes a new business center in the region.

The responsible person of the organizing committee said that the Expo will continue to use Wuhou direct shoe city and Wuhou Leather City as an important carrier, and fully tap the potential of China's women's Shoes Capital Industrial Park as a "key construction project in Sichuan province" and "the key industrial base project in Western China", and further deepen the influence and popularity of the Chinese women's shoes capital Park as a regional business center, and further explore the topic of the combination of regional economic development and brand value enhancement, the combination of traditional industries and tourism cultural industries, so as to further enhance the value and status of the regional business center.

During the period from September 25th to October 7th, apart from the grand opening ceremony and the brand fashion trend exhibition, the shoe Fair will also hold the ribbon cutting ceremony of the western design center, the "Ai min Er" cup, the international young women's shoes designer competition, the signing ceremony of the e-business platform operation of the Chinese women's shoes city, the second Chengdu women's shoes Festival, the "love fashion, meet Shuangcheng", the 2012 leather theme shopping season and other activities.

The footwear industry continued to develop and build a Chinese women's shoes export base yesterday morning. The China Light Industry Crafts Import and Export Chamber of Commerce and the Wuhou District people's Government jointly signed the "cooperation agreement for the construction of the export base for Chinese women's shoes" and decided to build a "Chinese women's shoes export base".

"The base is aimed at promoting the healthy and sustainable development of women's shoes industry, guiding enterprises to adhere to independent innovation, and accelerating the cultivation of core competitiveness and independent brands."

According to the relevant person in charge, after the opening of the base, the two sides will give full play to their respective advantages and take practical measures to support the construction of the base in terms of policies, funds, technology and talents, so as to enhance the competitiveness of the products.

In addition, the base will also organize enterprises to participate in exhibitions, promotions and other trade activities at home and abroad, and carry out series of activities such as training and conferences to deal with foreign trade relief measures.

The shoe industry is going to take the new industrialization route. In yesterday's afternoon, Shi Ping, deputy inspector of Chengdu commercial bureau, said that after ten years of construction, Chengdu has become the largest production base of women's shoes and the base of international purchase in the west of China.

At present, Chengdu has entered 1100 shoe enterprises, more than 3000 supporting enterprises, and 300 thousand employees, forming a scale of integration, production and marketing, an annual output of over 300 million pairs of leather shoes, and an output value of 40 billion yuan.

Shi Ping said, in the end, the shoe leather industry in Chengdu should aim at the advanced manufacturing industry and take the new high-end industrialization route, rely on the Wuhou direct shoe city to realize the upgrading of the footwear industry brand in Chengdu, and rely on the expansion of the industry chain that shoe industry is mainly based on Wuhou leather city. "This exhibition is based on the shoes and leather brand enterprises of Wuhou direct shoe city and Wuhou Leather City, and formally signed the cooperation agreement with suning.com, Jingdong mall and other famous e-commerce enterprises. This is a win-win move.

Liu Peng, a reporter of Huaxi Metropolis Daily, signed an agreement with the Wuhou District people's Government of China Chamber of Commerce for import and export of light industrial arts and crafts.