Under The New Economic Structure, The Exhibition Economy Needs To Be Reconsidered.

Recently, a trade fair involving textile machinery, shoe bag printing, sewing equipment, textile and garment accessories and other fields was held in Jinjiang. People familiar with the matter said that due to the lack of popularity of the exhibition, the number of merchants who went to procurement was not large. Some exhibitors were not willing to return empty handed, and they began to do business with each other.

The number of exhibitions is far below the mark.

The exhibition has been closed for nearly half a month, and there are quite a few information items that have been typed on the Internet, such as "Textile Machinery Exhibition".

It is understood that, as early as 5 years ago, a similar exhibition was held in the region. This should be a revival of textile machinery exhibition. The original intention of the exhibition is to help local enterprises speed up the upgrading of machinery and equipment and reduce labor costs.

"The exhibition starts in mid September, and the first 3 days, but the number of people on the first day is not much."

A media reporter said that the number of foreign enterprises to participate in the exhibition is still quite large. The number of exhibitors in Jinjiang is 87, according to which the number of foreign exhibitors may account for 60%.

"Use of this exhibition

The two exhibition pavilions of A and B at the SM International Exhibition Center, with an exhibition area of 11000 square meters, have 202 exhibitors and nearly 500 exhibition places.

A person in charge of a service company in Guangzhou, who has undertaken the exhibition, revealed that the exhibition began brewing at the end of last year, and the enterprises with foreign exhibitors were mostly from Jiangsu, Zhejiang, Guangdong and Hebei. They brought more advanced mechanical equipment.

The staff admitted that the three exhibition pavilions of A, B and C in the SM International Exhibition in Jinjiang can be used together to accommodate nearly a thousand booths. Originally, their number of target exhibitions was 700 to 800, but in the end they only used less than 500 booths, so the C exhibition hall was not opened.

In order to attract enterprises, the rent of each standard of 9 square meters is only 2000 yuan, and the rent of the same booth 5 years ago is 7000 yuan to 8000 yuan.

The market wait-and-see sentiment is obvious.

From participating in the reaction of the exhibition companies, the effect is not very satisfactory.

A exhibitor from Guangdong said that although the contractor claimed that there would be tens of thousands of buyers from home and abroad, they did not dare to hope too much before they came. After all, the overall environment is not ideal. The main purpose of the exhibition is to know local enterprises and look forward to future cooperation.

The information they know is that there are nearly more than 12000 enterprises in Jinjiang, Quanzhou, and Shishi also has more than 6700 production enterprises with an output value of more than 100 billion yuan.

As a new industrial base, the demand for all kinds of footwear, bags, textile machinery and equipment and raw materials will surely exist.

"The cost of manpower is increasing, and the demand for automated machinery is certainly there. The key is timing."

The exhibitor said.

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It is understood that even in such an environment, individual local enterprises still perform more prominently. Among them, Jinjiang dragon machinery company has a booth area of 300 square meters, which is the largest booth, the most decorated booth and the most luxurious enterprise in this exhibition.

"The company has brought 4 new products, a rotary screen printing machine, a wallpaper printing production line, two warp knitting machines."

Deputy director general Shen Shimin of Jinjiang dragon machinery company said that these 4 items were all products after technological innovation and the production efficiency had been greatly improved compared with the previous ones.

Another exhibitor, Fujian San Heng Group Co., Ltd. also exhibits highly automated technology products.

Mr. Lin, director of the company's booth, introduced the company's "automatic screen printing machine / ink", which has reduced the number of printing workers compared with traditional manual printing, and improved the traditional printing machine's large footprint.

Industry analysts believe that this year, whether foreign trade, or domestic sales, the industry as a whole frustrated, especially the

The exhibition will involve textile machinery, shoe bag printing, sewing equipment, textile and garment accessories, and so on.

Most of the manufacturing enterprises are still adjusting the pace of development, and have little incentive to upgrade equipment. Even if they have some money in their hands, they will not rush into the market.

The reporter understands that the mentality of exhibitors is still relatively stable, because they belong to the enterprises in the chain of related industries. Therefore, during the exhibition period, they can not avoid visiting each other and exchanging business cards. Although there is no obvious data to show the final cooperation between participating enterprises, there are a lot of initial cooperation intentions.

Exhibition economy needs reflection

Under the new economic structure, how to rush the enterprises and run the exhibition economy well, which really helps the enterprises, rather than the burden, has aroused the thought of all circles.

The exhibition economy has established a docking platform for enterprises from foreign markets to domestic markets at various levels, and has also become an important way for enterprises to find customers.

Among them, the domestic Canton Fair is the most typical, many enterprises find business opportunities at the exhibition, but the new domestic and international situation has put forward new requirements for the exhibition economy.

According to industry sources, before the upcoming Canton Fair, relevant departments of provinces and municipalities also held special meetings, and such a situation never appeared before.

The industry believes that both sides must exert efforts to do well in the exhibition economy.

From the point of view of enterprises, we must change the extensive mode of exhibitors in the past, pay attention to the marketing planning at the exhibition, plan ahead in advance, selectively participate in exhibitions, and fully concentrate resources. From the aspect of the organization side, we also need careful choice.

From the actual situation, there are some famous brand exhibitions with long history, such as Canton Fair, Shanghai Fashion Expo and Quanzhou.

It still has a large market, such as the sea fair and the Tea Expo. These successful exhibitions from the publicity to the service, the organizers generally have a series of strong system support, its experience is worthy of reference.