How To Look At The Relationship Between Garment Manufacturers After The Channel Is Flat?

The homogeneity of clothing itself is becoming more and more serious. Even the brand has begun to homogenize. With the rapid development of the media industry, the shaping speed of the new brand has been faster and faster, and the education and guidance function of the brand has begun to lose. Customers' attention to the brand has begun to focus on professional segmentation, buying convenience and service factors, and at the same time, it has led to a continuous decline in consumer loyalty to a brand.

Manufacturer's

The clothing dealer set up the center of gravity to sink, the big clothing dealer was cut into the small clothing dealer, even the original big clothing dealer's subordinate two or three level distributor, was also developed by the factory directly to the original clothing dealer's level clothing dealer, you do not need to be convinced yet, does not accept simply lets you go out.

As the original big clothing dealer, the psychology is not good enough, and there is also a denunciation of the manufacturers' moral principles. In spite of the hard work made by the early years when the clothing dealers create the market, etc., in fact, in the commercial field, we must never say anything such as sentimental feelings and so on, but the company's earlier cooperation history, even the personal relationship between the boss of the clothing dealer and the manufacturer's top, can not be worth a few dollars.

As clothing

Some of the most fundamental things should be seen clearly. It is necessary to see the nature through appearances, such as the flat channel of the manufacturers, and the root cause of the current big clothing dealers. How can they fundamentally protect themselves from being abandoned by the manufacturers?

First of all, let's make a clear question: why manufacturers need clothing dealers? In essence, they are cost factors. In the commercial field, there are no technical difficulties. The core of all problems is actually a matter of cost. The core of technological research in the commercial field is how to achieve the goal with lower cost.

If we do not consider the cost factors, all problems will not be a problem. Manufacturers are looking for clothing dealers, not manufacturers themselves will not do the market, but the cost is too high, and the cooperation with clothing dealers, in fact, is to borrow their funds, team, company platform, social resources, sales network and other hardware and software resources, reduce the manufacturers' own operating costs and operational risks, and enhance the efficiency of the operation and marketing of the market, this is the essence.

In the early days, the relationship between the manufacturers was centered on clothing, and the profit brought by clothing sales was the cooperation link between the two sides. The form of interest was single and the mode of cooperation was simple. The manufacturers attached importance to the sales ability of the clothing dealers. The clothing dealers attached importance to the clothing, brand and market input of the manufacturers. The main work of the manufacturers was centered around the "selling". The specific docking between the two sides was also mainly focused on the tactical level, and even the contradictions between the two sides concentrated on the distribution of interests.

However, with the change of external market structure, the real market economy has begun to come. (the core of the market economy is the four word "more clothes"). From the era of money making to the age of money, most of the industries begin to appear the total amount of clothing is saturated. Meanwhile, the trend of homogeneity of clothing itself is becoming more and more serious.

With the rapid development of the media industry, the brand is becoming more and more fast, and the education and guidance function of the brand is beginning to lose. Customers' attention to the brand has begun to focus on professional segmentation, buying convenience and service factors, and at the same time leading to a continuous decline in consumer loyalty to a brand.