• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Marketing Channels For Foreign Trade Clothing Stores

    2012/9/22 10:12:00 29

    Foreign Trade Clothing StoresChannelsLow-End RoutesMiddle And High Grade Routes

     

    Unconsciously, a lot of prosperous shops in Wuhan are covered by a special clothing store. Foreign trade clothing store 。 Most of these shops do not have their own shop names, they only play the name of "foreign trade clothing". Because of the unique style of clothing, many fashionable men and women are attracted, and their business is generally good.


    There are many foreign trade clothing stores in the streets of Wuhan. It is found that there are two main types of clothing stores: one is the low-end route, the other is the middle and high grade route.


    The concealment of purchasing channels for foreign trade clothing stores also raises the question: are these shops really sold for foreign trade?


       Low end route


    A foreign trade clothing store near the T-shaped bridge found that the price of clothing in the shop was generally low. Generally, the price of a T-shirt was between 10 yuan -50 yuan, and the price of the coat was only seventy or eighty yuan. The style of clothing is quite unique, which is quite different from that of other specialty stores, and the fabric and workmanship are relatively general. The clothing in the shop is not very particular, the general pattern is in the 20 square meter storefront, three sides are covered with all kinds of clothing, roughly divided into T-shirts, sweaters, jackets, trousers, etc. there is also a large coat hanger in the middle of the shop, which is full of various kinds of clothes. The journalist carefully observed the trademark of the garment, and found that some of them were not trademarks. Besides, most of the trademarks were different, most of them were in English.


    In another house Low end route Foreign trade clothing store saw a fur collar hanging on the outermost side, with a famous brand on its collar. Though its style is close, its fabric is quite different from the name brand, obviously it is imitation. This has to make people doubt the authenticity of "foreign trade clothing". The reporter asked a salesperson if "these clothes are foreign trade clothes", and the salesperson affirmed that "of course it is." The reporter then inquired about the channel of clothing purchase, and the salesperson immediately took a suspicious attitude and ignored it.


    The main customers of this kind of foreign trade clothing store are students with less economic strength and relatively low income citizens. Many students turn around in the shops and pick out one or two clothes when they finish school.


       Middle and high grade route


    Another kind of foreign trade clothing store takes the middle and high grade route, the appearance is spacious, the type is complete. In addition to clothing, all kinds of household accessories, shoes, bags and so on.


    In a foreign trade clothing store near xunmen gate, the rattan basket at the door is full of sweaters, casual pants and other special items. The shelves on both sides are densely covered with sweaters, sweaters, jeans, cold clothing, cotton padded clothes and casual pants. The central part of the shop is also decorated with scarves, backpacks and other accessories.


    The trademark and listing of clothing are mostly foreign signs and rare Chinese symbols. Most garments are trademarks only. In addition to several well-known world brands, most brands are unfamiliar brands, and most of them are written in Japanese by Han Wenhe. According to the boss, these garments are exported to Korea and Japan, and the quality is guaranteed. The price of clothing is higher, most of the special items are 50 yuan -60 yuan, while other commodities, such as an unknown brand sweater, offer a price of 180 yuan, can be countered to 150 yuan, and the short skirts exported to Korea are priced at 180 yuan -210 yuan.


    In a foreign trade clothing store near Xudong, many of the world's top brands are seen to be authentic, but their prices are also higher. Sweaters are more than 200 yuan, while cotton clothes are priced at more than 500 yuan.


    Compared with foreign trade clothing stores with low-end routes, Middle and high grade route The clothing business of foreign trade is much better, and the estimated profit is higher. The main target customers are fashionable men and women who like personalized clothes. These stores usually have more repeat customers, mainly doing the business of old customers, and many familiar customers will book a certain brand of goods in advance.


       Channel is the key.


    These two kinds of foreign trade clothing stores have the same characteristics. channel Carefully conceal mentioning.

    • Related reading

    Clothing Wholesale Channel Of Clothing Enterprises

    channel management
    |
    2012/9/21 10:36:00
    13

    服飾營銷在新渠道中如何發(fā)展

    channel management
    |
    2012/9/21 9:15:00
    19

    Channel Diversification Brings Challenges To Garment Agents

    channel management
    |
    2012/9/18 17:26:00
    27

    Homogenization Of Business Philosophy Leads Enterprises Into Marketing Difficulties.

    channel management
    |
    2012/9/18 16:13:00
    26

    Channel Diversification Brings Challenges To Garment Enterprises

    channel management
    |
    2012/9/18 16:12:00
    26
    Read the next article

    Thirteen Years Of Metersbonwe'S Growth

    Adhering to Metersbonwe's "no ordinary road" business philosophy, taking the initiative marketing attitude, tenacious and persistent, with sweat and painstaking efforts, to create the brand marketing of Chinese casual wear, and express the marketing legend from increment to volume.

    主站蜘蛛池模板: 国产精品无码久久av不卡| 狂野黑人性猛交xxxxxx| 色中文字幕在线| 欧美一级黄色片视频| 国产香蕉视频在线| 又大又粗好舒服好爽视频| 久青草无码视频在线观看| 伊人一伊人色综合网| 欧美性猛交xxxx乱大交3| 天堂资源在线官网| 四虎成人精品免费影院| 久久精品国产亚洲av麻| 67194老司机精品午夜| 福利视频导航网站| 日本三级电影网址| 国产日韩欧美不卡在线二区| 亚洲gv白嫩小受在线观看| 99热这里只/这里有精品| 老司机67194精品线观看| 成人黄色免费网站| 免费人成激情视频在线观看冫| 久久久久久亚洲精品无码| 日本片免费观看一区二区| 日韩高清在线不卡| 国产人妖ts视频在线观看| 中文精品久久久久国产网址| 麻豆乱码国产一区二区三区| 日本免费一区二区三区最新 | 啊轻点灬大ji巴太粗太长了欧美| 一级毛片大全免费播放| 色综合久久久久久久久五月| 性芭蕾k8经典| 亚洲美女又黄又爽在线观看| yy6080理论影院旧里番| 波多野结衣一区二区三区高清av| 国产精品亚洲欧美一区麻豆| 久久精品国产亚洲AV麻豆~| 老司机成人精品视频lsj| 天堂中文在线资源| 亚洲三级视频在线观看| 五月婷婷伊人网|