Marketing Channels For Foreign Trade Clothing Stores

Unconsciously, a lot of prosperous shops in Wuhan are covered by a special clothing store. Foreign trade clothing store 。 Most of these shops do not have their own shop names, they only play the name of "foreign trade clothing". Because of the unique style of clothing, many fashionable men and women are attracted, and their business is generally good.

There are many foreign trade clothing stores in the streets of Wuhan. It is found that there are two main types of clothing stores: one is the low-end route, the other is the middle and high grade route.

The concealment of purchasing channels for foreign trade clothing stores also raises the question: are these shops really sold for foreign trade?

　　 Low end route

A foreign trade clothing store near the T-shaped bridge found that the price of clothing in the shop was generally low. Generally, the price of a T-shirt was between 10 yuan -50 yuan, and the price of the coat was only seventy or eighty yuan. The style of clothing is quite unique, which is quite different from that of other specialty stores, and the fabric and workmanship are relatively general. The clothing in the shop is not very particular, the general pattern is in the 20 square meter storefront, three sides are covered with all kinds of clothing, roughly divided into T-shirts, sweaters, jackets, trousers, etc. there is also a large coat hanger in the middle of the shop, which is full of various kinds of clothes. The journalist carefully observed the trademark of the garment, and found that some of them were not trademarks. Besides, most of the trademarks were different, most of them were in English.

In another house Low end route Foreign trade clothing store saw a fur collar hanging on the outermost side, with a famous brand on its collar. Though its style is close, its fabric is quite different from the name brand, obviously it is imitation. This has to make people doubt the authenticity of "foreign trade clothing". The reporter asked a salesperson if "these clothes are foreign trade clothes", and the salesperson affirmed that "of course it is." The reporter then inquired about the channel of clothing purchase, and the salesperson immediately took a suspicious attitude and ignored it.

The main customers of this kind of foreign trade clothing store are students with less economic strength and relatively low income citizens. Many students turn around in the shops and pick out one or two clothes when they finish school.

　　 Middle and high grade route

Another kind of foreign trade clothing store takes the middle and high grade route, the appearance is spacious, the type is complete. In addition to clothing, all kinds of household accessories, shoes, bags and so on.

In a foreign trade clothing store near xunmen gate, the rattan basket at the door is full of sweaters, casual pants and other special items. The shelves on both sides are densely covered with sweaters, sweaters, jeans, cold clothing, cotton padded clothes and casual pants. The central part of the shop is also decorated with scarves, backpacks and other accessories.

The trademark and listing of clothing are mostly foreign signs and rare Chinese symbols. Most garments are trademarks only. In addition to several well-known world brands, most brands are unfamiliar brands, and most of them are written in Japanese by Han Wenhe. According to the boss, these garments are exported to Korea and Japan, and the quality is guaranteed. The price of clothing is higher, most of the special items are 50 yuan -60 yuan, while other commodities, such as an unknown brand sweater, offer a price of 180 yuan, can be countered to 150 yuan, and the short skirts exported to Korea are priced at 180 yuan -210 yuan.

In a foreign trade clothing store near Xudong, many of the world's top brands are seen to be authentic, but their prices are also higher. Sweaters are more than 200 yuan, while cotton clothes are priced at more than 500 yuan.

Compared with foreign trade clothing stores with low-end routes, Middle and high grade route The clothing business of foreign trade is much better, and the estimated profit is higher. The main target customers are fashionable men and women who like personalized clothes. These stores usually have more repeat customers, mainly doing the business of old customers, and many familiar customers will book a certain brand of goods in advance.

　　 Channel is the key.

These two kinds of foreign trade clothing stores have the same characteristics. channel Carefully conceal mentioning.