How To Expand The Internet Development Channel Of Garment Industry
Face tradition
Garment industry
In addition to a large amount of reform funds, the business pformation has been made.
We must also have the sense of strategic layout and innovative service development capability.
According to the past development experience of pformation garment industry, from the establishment of network layout, information management upgrading, customer service standard innovation, and the setting standard of subdivision field, etc.
With the further narrowing of the living space of traditional small and medium-sized garment enterprises, competition is becoming more and more intense, customers are diversified, the outlook for the clothing industry is low, and the market structure is changing drastically.
Insiders call it "the crisis stage of garment industry pformation", which means that the traditional clothing industry is facing a conflict stage of the network industry centralization in 2012.
In the face of the pformation of traditional garment enterprises, apart from a large amount of reform funds.
We must also have the sense of strategic layout and innovative service development capability.
According to the past development experience of pformation garment industry, from the establishment of network layout, information management upgrading, customer service standard innovation, and the setting standard of subdivision field, etc.
The strategic upgrading mode of choice must be based on the location of the largest scale of services, the docking of apparel industry services and the classification of service categories.
Of course, the innovative service mode is equally important. From the commercial point of view, it analyzes the pformation of the garment industry and the different positioning of different platforms. This is the "rules of the game" that the apparel industry must follow.
Under the pformation of traditional garment industry, the author briefly summarizes the following three points:
First, from the perspective of customers, enhance customer service experience.
Take the import garment industry as an example: when the same buyer and export import and export from many ports, we must break through the exchange of information at different ports and integrate the import case resources and strive to achieve the efficiency.
The efficiency of the "streamlined" service is reflected in every link, fully displaying the service experience of focusing on customers in a one-stop service mode, and at the same time, importing the garment industry in China.
channel
It should be integrated so as to shape the competitiveness of new garment enterprises and brand building.
Two, build the guidance and cater for the future development of network information and pparency.
Under the development of the information age, "homogeneous competition" makes the garment industry increasingly pparent.
Therefore, network integrity, brand reputation and service experience have attracted more and more attention.
In particular, the service clothing industry is in the era of information pparency and network integrity.
Therefore, before choosing the garment industry pformation, we must precede our competitors to do a good job in the positioning of garment enterprises.
The pformation of traditional garment industry is largely dependent on the Internet age and the popularity of e-commerce.
Especially for the establishment of business channels, in the "search engine era" is even more like a duck to water, and constantly push forward innovation is to cater for the future development of the docking era.
Three, expand Internet development channels, establish network brand and strategic layout mode.
From the information management to follow up service management, and combined with the Internet application, we can create the reputation effect of the Internet brand. Through the propaganda effect of the network media, the entity network service will be combined.
Internet
So as to realize the capacity of large-scale service operation and realize the establishment of service brand in garment industry.
In 2012, we are ushering in the crisis stage of garment industry pformation. At the same time, new garment industry development opportunities also follow.
Through the establishment of information management, network layout and future positioning synergy facing the year of pformation and reform, the traditional garment industry must actively innovate and forge ahead, seize the opportunities of the Internet, and continuously improve the service quality and process service management in order to cater for the development needs of the future era.
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