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    The Global Economic Situation Has Great Impact On The Leather Industry.

    2012/9/26 12:28:00 20

    Brand Shoes EnterprisesPformation And UpgradingShoemaking Industry

     

    Under the background of economic globalization, the world

    manufacturing industry

    There is also a trend of globalization. The global economic trend will have an impact on China's leather industry.

    How can China's leather industry with a production value of 400 billion occupy a favorable position in the division of labor in a globalized industry? It is a major test that will affect the future development of the industry.


    In China Leather Association's research on industry operation in the first half of the year, we find that from the market perspective, export enterprises are more difficult to do than domestic enterprises, and sales of foreign enterprises are larger than those of major enterprises, and export profits decline. From a scale perspective, brand enterprises with shoes and enterprises with annual production capacity of 10 million pairs have higher risk and profitability levels, while small and medium-sized enterprises are concerned about the situation of stopping and closing.


    "We can not resist the temptation to keep the economy growing at a high speed in the short term, which means that in the long run, we will grow up one day. In the adjustment period of the world economy, the low speed growth is an automatic protection for the leather industry's foreign trade."

    Su Chaoying, director of China Leather Association, said that low speed growth is conducive to the pformation and upgrading of leather industry.


    Facing the grim reality, domestic enterprises are taking positive measures.

    At the exhibition, the enterprises in the leather production base join the exhibition to highlight the publicity of regional brands, create a cluster image, and attract large numbers of domestic brand enterprises and world-renowned buyers based on the resource gathering effect and cost advantage of the industrial base, showing the positive energy of China International Footwear Fair.


    From a geographical perspective, China's leather, fur products and

    Shoemaking industry

    The enterprises in the southeast coastal areas are facing greater pressure and the mainland enterprises are relatively stable. From the perspective of the layout of enterprises, the enterprises in the featured areas are more risk resistant than the scattered ones.

    The continuous development of industrial clusters is the main battlefield of China's footwear industry's sustainable development and industrial upgrading, and an important carrier for the development of China's footwear industry.


    Such a weak position in the global industrial division is caused by many problems existing in China's leather industry itself.


    First of all, due to the lack of technology, the leather industry in China, apart from the manufacturing links in the middle, has a great gap with the West in terms of tannery technology, environmental protection technology, design creativity, and the marketing and brand building of the rear end.

    For example, on environmental issues, the EU's registration, assessment, authorization and restriction regulation of chemicals (REACH), which was introduced in December 1, 2008, restricts the entry of Chinese related products including leather into the EU market by limiting chemical content.

    At the same time, because of environmental problems, some local governments that have made leather industry as a pillar industry have begun to support green emerging industries, even leather industry.

    The backwardness of technology and the lack of core technology are the biggest bottlenecks restricting the development of leather industry in China.


    In addition, structural contradictions are another important issue affecting the healthy development of China's leather industry.


    In terms of product mix, whether it is luggage or footwear, there are surplus products in the middle and low grade products, less products with high quality and less brand influence. In terms of enterprise structure, tannery production layout is relatively scattered, small scale and large number of enterprises, and a large number of backward production capacity will be phased out; in the regional structure, the industry is too concentrated in Guangdong.

    Fujian

    As well as the Yangtze River Delta and other coastal areas, the central and western regions, especially the western region, have fewer enterprises, and the advantages of regions and markets and resources have not been brought into full play. In terms of talent structure, the proportion of high-end talents of technology, design and marketing in the whole industry is relatively small.


    Leather industry is the oldest industry of mankind. The history of leather industry development is the history of human skill progress.

    Since the reform and opening up, China's leather industry has been developing vigorously, and the status of China's leather industry is unbreakable.

    However, it is still necessary for China's leather industry to work together from the big country of leather industry to the power of leather industry.

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