Reflection: The Brand Influence Of "Made In China"

Why does the world recognize the capability of "made in China", but do not recognize the brand influence of "made in China"? Where is the gap between "made in China" and "advanced manufacturing"? Apart from design and brand, what is "made in China" still needs to be improved?

After the end of the field visit in Brazil and Europe, journalists opened their dialogues with their thoughts and touched the future of "made in China" in "brainstorming".

Price can not spell out brand and word of mouth.

Hu Dan: Europeans can't live without "made in China". There is no doubt about it. But Europeans still remain at the bottom and cheapness for the "made in China" brand.

even if it is

Stephen Na, the landlady of Venice town seaside supermarket, is only interested in "made in China" because it sells Chinese products to support their family.

The Kangnai store in Rome has been operating for over 10 years, and the locals know it.

The cost performance is very high, but it is still very reluctant for them to pay more than 100 euros to buy Kangnai shoes.

It is because of the deep-rooted impression of "made in China = cheap goods" in European heads.

Wu Miaoli: like Europe, Brazil buyers are most concerned about price, whether they cooperate with Chinese factories or import from them.

But on the other hand, they also demand high quality.

This kind of extreme cost performance also affects their attitude towards China.

For example, they like the cheap products of China, and sometimes complain about their unstable quality.

This caused me to ponder deeply.

Low price, of course, can meet the economic and practical needs of Brazil at the moment. But in the long run, will China's manufacturing in Brazil be a stereotype of "low price", just like in Europe?

Products that follow suit have no soul.

Wu Miaoli: Wang Chunlei, deputy general manager of Brazil investment development and Trade Center, impressed me with his words. He said China

There are two weaknesses: one is not enough research before entering the market; the other is the after-sales service after entering the market.

GREE's sales in Brazil have increased from less than 3000 units in the year to more than 300 thousand units in one year, and production bases have been set up in Brazil.

GREE's successful experience is that after deciding the market strategy, it will spend a lot of energy to establish a perfect sales network and after-sales service network.

Hu Dan: when I interviewed in France, I met a fashion designer. He said that the reason why Chinese made things have no soul is because Chinese designers can only follow us when they are facing computers and magazines.

So you can't lead fashion. "

Though poisonous, it is worth pondering deeply.

In order to create world famous brands like LV, PRADA and so on, we need to pay more attention and attention to quality and innovation.

Some things are more important than making money.

Wu Miaoli: in the interview, I found that the biggest difference between China and Pakistan lies in culture.

For example, you will find that there are few people walking on the streets of Brazil, but at noon or at a certain stage in the afternoon, a lot of people will appear in the cafes and small restaurants in the streets.

On the other hand, Brazilians are sure to have a holiday and relax on weekends or holidays. Most shops will be closed. We want to go to several famous Brazil brand stores to pull up the floodgates at weekends.

For Brazilians, "some things are more important than money."

Hu Dan: I also feel the obvious cultural differences in Europe.

We are catching up with the big holiday in Europe in August, and most shops are closed.

I once wanted to interview a French enterprise bought by our private enterprises in Zhejiang, but the boss told me that the French factories were magnifying the fake. "If they are coerced, they will ask the trade union representatives to come and negotiate with me."

Cultural differences are also reflected in the understanding of "innovation".

In China, we often hear an employee's innovation not only shorten the construction period but also save materials.

But in Germany, this may be a typical example of "opportunistic".