Interview With Wang Gang, General Manager Of Da Fox Clothing

In recent years, the clothing market is becoming increasingly competitive. Especially in the women's clothing market, with the influx of international second-line brands, the emergence of domestic brands has become white hot. In such a market environment, what kind of means will DAKKIFOX (DA Fox) ladies wear to fight for the rise of the brand? In the next interview with reporters, general manager of Guangzhou Tai fox dress. Wang Gang Tell us about the rise of an excellent women's clothing brand.

Reporter: Hello, chief Wang! Please tell us briefly. DAKKIFOX What kind of brand is it?

President Wang: DAKKIFOX (Tai Fox) is a fashionable women's clothing brand originated from Italy peninsula. The product combines the elegant, romantic and modern fashion elements of the mid-range women's clothing brand.

Reporter: How did DAKKIFOX (DA Fox), founded on such a competitive market, locate its brand, and what channel operation mode was adopted?

President Wang: DAKKIFOX (Tai Fox) is a women's clothing brand located in the urban fashion dress. The consumer body is mainly targeted at 25~35 years old, urban women who are sensitive to the quality of life and are sensitive to fashion and fashion. They have a unique understanding of life and extraordinary beauty.

The product positioning is in line with the current daily wear demand of urban women. No matter in the street, workplace or all kinds of social occasions, the ladies who love beauty can find the most suitable one in DAKKIFOX. clothing 。

At present, in view of such a competitive market, we mainly implement the mode of agency and single store franchise, and part of the key market in the direct battalion mode.

Reporter: a good marketing network will attract more people to join DAKKIFOX (Da Hu). What kind of advantage will we have to attract franchisees? What policy support does the company have for franchisees?

President Wang: first of all, DAKKIFOX (DA Fox) is positioned as a city fashion women's clothing brand. It has a systematic analysis of the fashion trend and market trend. The company's strong design and research team has a very accurate grasp of the fashionable money and has rich product structure. At the same time, we will do more online and offline advertising promotion when we have high quality products.

Secondly, DAKKIFOX (Tai Fox) headquarters has a sound operation management and control system and terminal training system, from the new store decoration, business planning, shop management, personnel training, goods management has a sound management and training mechanism, so that franchisees can easily and quickly grasp the operation and management of the terminal stores.

DAKKIFOX (DA Fox) provides a zero join fee policy to the brand franchisees who aspire to cooperate, plans for its comprehensive promotion activities, and systematically trains the terminal management and operation system and terminal personnel in conjunction with the brand advertising of local media resources every year. In addition, shelf support and a high proportion of returns are also necessary to ensure smooth circulation of goods without the need for franchisees to take inventory risks.

Reporter: brand awareness is not high, how to compete with some well-known brands?

President Wang: it is not necessarily the champion brand that comes to the front. For example, Giordano and Baleno have been surpassed by the US, Semir and YISHION.

The most important thing for a brand to succeed is to see products, brands and marketing three carriages.

At present, the women's clothing market is not yet fully mature, and the champion brand has not yet been fully molded.

Our positioning, pricing, channels, product models and European forces, ONLY, Vero Moda completely differentiated, our competitive brand is less, the market has more potential.

Reporter: what kind of advice do you have for people who are new to the industry?

President Wang: for newcomers, there is no admonition, hoping to share an interesting story with them.

Researchers at a university in the United States have conducted an interesting psychological experiment called "scars". They declared to the volunteers involved that the experiment was designed to observe how people react to strangers with physical defects, especially those with facial markings. Each volunteer was arranged in a small room without mirrors, and a professional makeup artist in Hollywood made a bloody and shocking scar on his left face. The volunteers were allowed to use a small mirror to take care of the make-up effect, and the mirror was taken away.

The key is the last step. The makeup artist says that a layer of powder should be applied to the surface of the scar to prevent it from being erased. In fact, the makeup artist secretly erased the traces of make-up with paper towels. Volunteers who had no knowledge were sent to the waiting rooms of hospitals. Their task was to observe people's reaction to their facial injuries.

When the time came, the volunteers returned without exception to describe the same feelings - they were rude, unfriendly, and always stared at their faces than before. But in fact, their faces were no different from what they used to be. They came to such a conclusion that it seemed that the wrong self perception affected their judgment.

This is really a thought-provoking experiment.

We often make great efforts to understand others, to know others, but seldom spend energy to understand ourselves and know ourselves. In general, we can not directly see ourselves, only through the mirror and photos. Similarly, we generally recognize ourselves through other people's eyes. Everyone in your eyes is different. There are 100 people in 100 eyes. You have one thousand people in 1000 eyes. You are different in different people's eyes. So what are you really like, and where are you really?

The "scar experiment" clearly tells us the answer: in the heart, a person who is restless inside is even restless, even though he is in a quiet place. No matter in pursuit of wealth, happiness, tranquility, safety... Look for it in your heart, where there are endless resources and energy.

Only by looking at oneself correctly can we see the world clearly, and the quality of our heart is linked to our personal achievements. How big the heart is, how big the pattern is.