Entrepreneurs Talk About The Trend Of Market Development

In October, under the leadership of the local government and the fabric Association, the Shishi cloth company will hold a "stone lion special issue" again in Shanghai, and promote the local textile industry through the domestic fashion publishing heights. clothing Advantages. It is reported that there will be 45 local textile and accessories enterprises to participate in the exhibition of "Shishi Exhibition Group", and 5 cloth enterprises will display the latest wind and color of the latest fabrics and their garments in the "rhythm fashion - Shishi casual fabrics special conference".

Guests: Wu Changxiao, chairman of Xinsheng group

Huang Zaixing, chairman of Xiang Xing (China) group

Hong Liangmou, chairman of Liansheng (Fujian) Textile Technology Development Co., Ltd.

Federal Sanhe (Fujian) Limited by Share Ltd chairman Lin Rongyin

Shi Shaoxiong, chairman of Fujian Sheng Sheng Xie Feng dyeing and printing industry Co., Ltd.

Q: what is the impact of the current industry situation on enterprises?

　　 Xinsheng Da The increasing cost of labor and capital, and the continuous rise of energy prices and other factors have a certain impact on enterprises. But because our products are located in the middle and high-end, the target customers are clothing, home textiles, shoes and hats, toys, gifts, packaging, cars (safety belts), medical appliances and other fields. By expanding the agents, the sales situation of the company is good.

Xiang Xing: it has some influence on the original project, but we have expanded the scope of business and the overall business has been on the rise.

Liansheng: in recent years, we have been working on product upgrading and value upgrading, and the company has maintained steady growth under the overall slowdown in sales growth.

Sheng Sheng Feng: many of the well-known clothing brands that we cooperate with are all having a bad time and are affected by inventory. Many new products will be postponed for a new season. But because we quickly adjusted the fabric development strategy and adapted to customer purchasing psychology, sales volume was good.

Q: for adaptation market development What effective measures have been taken by enterprises?

Xinsheng Da: in order to meet the needs of market development, we mainly adopt the measures of enlarging production scale, doing fine and meticulous specialties, implementing meticulous management, reducing costs, emphasizing product research and development, improving product profit through innovation, developing marketing channels in various ways, and so on.

Xiang Xing: before the enterprises were famous for weaving technology and finished products processing, after analyzing the future development of the entire dyeing and finishing industry, we invested huge sums of money in importing modern production equipment and ERP management system, and established our own dyeing factories, finishing factories and first-class testing centers, and hired a group of technicians with many years of experience. At present, the project has been successfully put into operation.

Liansheng: by increasing product research and development and design innovation, we can enhance the value and location of products, plus the improvement of the company's internal management level, effectively control costs and allocate resources rationally, so that the company can achieve good performance in the market changes.

Federal Sanhe: mainly through strengthening research and development, product upgrading, and brand marketing strategy to deal with.

We are mainly focused on product differentiation, customer branding, order quality, four seasons development, specialization, internationalization, humanization and low carbon. In addition, we substitute fast fashion for slow rhythm, multi components instead of single products, and combined process instead of simple technology.

Q: under the background of many uncertainties in the global economy, how can enterprises balance the traditional industry with the fashion industry?

Xinsheng: traditional industries and fashion industries are inseparable from the important link and undertaking link of innovative design. Through developing product R & D cooperation with many textile institutions in the mainland, we have invested funds, equipment and related talents from the enterprises to carry out scientific research, exploration and innovation, and form a development mode of "design, production, integration and listing" to extend the application of ribbon products in more fields.

Xiang Xing: we never regard textile as a traditional industry, but develop and innovate according to the trend of global market, and aspire to make the product at the forefront of fashion trend. Now, we can provide customers with specialized one-stop services from weaving, dyeing, finishing to various testing, aiming to create "local dyeing and finishing leading enterprises, high-end dyeing and finishing products suppliers".

Liansheng: when it comes to tradition and fashion, it has been said that "tradition has been fashionable and fashion is not always a tradition". Liansheng has been trying to integrate and integrate traditional and fashionable elements.

Q: how does an enterprise demonstrate and plan its brand development channels at home and abroad? What are the objectives and plans for the brand positioning and development strategy in the future?

Xin Sheng Da: at present, we are striving to build "Xinsheng XINSHENGDA" brand. "Innovation" and "high efficiency" are important support and driving force for Xin Sheng Da brand operation. It will promote the development of the whole brand.

Xiang Xing: for a long time, the company takes the market as the guidance, pays equal attention to both internal and external sales, and takes the high-grade quality route. In order to better serve our customers, we have offices in the north, middle and south of our country to establish an efficient sales service network system. In the future, we will invest more capital to expand the two phase production equipment, increase investment in R & D design, draw on the fashion culture of the world, study consumer demand and fashion trend, strengthen product development and innovation around color, variety, function, and communicate with customers designers deeply, forming the docking of creative resources.

Liansheng: it should be the four main products. This year, we will launch the four largest brand to enable customers to feel more professional services, and let customers feel the touch of fashion more easily when choosing products. In the next 2 years, the company will also invest a lot of resources in the construction of the sales force, and the different sub brand management teams will be more specialized. In the next 5 years, our sub brands will be familiar with the clothing industry and become the leading brand of the industry.

Federal Sanhe: in terms of channels, it is mainly self - employed, but in the future it will consider Internet marketing. At present, we must strive to establish our own fabric brand, and create our own clothing brand in the future, and strive to build the trousers brand of the first domestic fabric enterprise in 5 years.

In Q:10 months, enterprises will appear for the first time in the fashion show stage of China International fabric exhibition. What is the reason for this, so that enterprises can show the professional audience in this fashion show?

Xiang Xing: mainly considering that textile fabrics are more fashionable and professional, showing the brand concept to customers through fashion show.

Federal Sanhe: the company has fully introduced the most advanced clothing dyeing system in Italy, which has made us a breakthrough in high quality garment dyeing. This release shows that we will push the fashion charm of dyed clothes with a simple hand.

Sheng Sheng Feng: the company is the second time to participate in the release show. This time it will work with other brotherhood companies in the forefront of fashion to cooperate with the top designers team to present our latest fabrics on the T platform of fashion city.