Management Strategies Of Clothing Distributors

Now the dealers made by each garment manufacturer have worked out the distributors.

Maybe there is no mistake, but everyone is doing the same thing. The so-called strategy is almost orderly, and dealers are much more familiar.

　　從哪里可以體現差異化，機會點很多，筆者只是拋磚引玉先提出一個，各服裝廠家在向經銷商強調合作政策和收益時，幾乎都是千篇一律的如何做更大的業績，幫經銷商賺更多的利潤，可是，這做生意，業績也只是過程，大家最終要的是結果，既是凈得利潤，在業績與凈得利潤之間，還有個關鍵的因素，就是成本，所以古人一在強調生意要開源節流，既要增加業績，同時還得降低成本，這兩個綜合在一起，最后才能將從根本上提升凈得利潤，但現在目前的服裝廠家只是在強調如何開源，但絕少有提到如何幫助經銷商節流的，既是幫助經銷商省錢，若是有服裝廠家一方面幫助經銷商提升業績，同時又幫助經銷商降低成本，兩條線一起運動，從根本上提升經銷商的凈得利潤，算不算差異化的一種呢?

Although the overwhelming majority of garment manufacturers are claiming to be sincere in their dealings with distributors, in fact, there are quite a lot of garment manufacturers, that is, dealers are regarded as sales tools. As for clothing dealers, they are also low-grade sales tools. The guiding ideology of the two sides is actually trade relations. The so-called trade relationship is simply money, goods and clothing. Those policies and management patterns of clothing manufacturers are only for sale, and, in a further sense, they are only for clothing manufacturers to maximize their own interests, and the biggest value of distributors is obedient cooperation.

Clothing dealers are unstable, poor in operation and low in loyalty. Many garment manufacturers are faced with these problems.

The idea of distributor management is homogenized. The homogenization of management ideas will inevitably lead to the same management mode, leading to the same management results. Therefore, the same problem will happen again in many garment factories. We are crying out for differentiation, shouting, positioning, shouting and creating new things. In fact, more are just shouting slogans, but differences are just legends.

Clothing manufacturers think so, dealers will think so, when clothing manufacturers have difficulties in sales promotion projects, they will ask garment manufacturers to invest and support. If garment manufacturers do not give them, they will be able to give up directly, and it is impossible for garment manufacturers to do some market construction, brand cultivation and so on. When the clothing manufacturers' products can not go on, they will stop cooperation, and then change to clothing manufacturers. Anyway, new clothing manufacturers are coming out continuously, as for fleeing goods and destroying the price system and so on, although it has damaged the overall and long-term interests of the market of garment manufacturers, but it has met the current interests of dealers, dealers are certainly doing the same thing.

What is a cooperative relationship, and on the basis of trade relations, it will also care about the overall growth of the other side, and help partners to prevent or solve problems in a timely manner so as to achieve healthy and sustainable development.

As a clothing manufacturer, in the face of distributors, in addition to the regular product sales work, it should also help dealers to collect and discover various problems, help dealers solve various problems in various ways, improve their sales ability, improve management system, establish plans, and avoid new problems from the perspective of prevention, and achieve cooperative relationship in the true sense.

The above three points, in-depth understanding

If we can implement the strategy of differential cooperation from trade relations to cooperative relations, if we can achieve these three points, will the instability problems mentioned in this article be alleviated or solved to a certain extent?