The Successful Course Of Taihe Industry In Wuhan

In the middle and late 90s of last century,

A number of powerful brands emerged in the market. This period was once called the "golden age" of Chinese clothing brands. Wuhan's "Taihe" is the best among them.

Fashion is coming and going, several years have passed. Today's clothing market is no longer what it used to be. What about today's "Taihe"? With this question, the reporter interviewed Ding Yanlan, deputy general manager of Wuhan Taihe Industrial (Group) Limited by Share Ltd.

Ding Fenglan, the chairman of Wuhan Taihe industrial joint stock company, is in charge of today's Taihe dress.

Her international MBA degree has just returned from England, and she is young and capable.

When the reporter asked whether the change of the management level of Taihe means a strategic pformation, Ding Yanlan indicated that the new management mode would have new ways of operation. The main change was to inject advanced international operation ideas. Now we are carrying out the goal management.

If the original target is not up to standard, it is necessary to improve and realize the goal of establishing new goals in the future.

She placed particular emphasis on the extreme importance of managing "details".

That year

To a large extent, it is the clever use of the star effect. However, today's "Taihe" decides not to play the "star card". Ding Yanlan told reporters: "Taihe brand packaging no longer needs celebrities, because we already have a number of mature franchisees who value the products themselves."

Moreover, Ding Yanlan put forward a slogan with deep meaning: to win the battle.

Based on the central city as flagship store, we will work hard in terminal construction.

"Facing consumers directly is the most solid advertising."

Compared with some peers, Taihe's designer team has been relatively stable for many years. Ding Yanlan said that Taihe's designers were mainly trained by themselves, and she did not advocate the practice of designing foreign aid.

Ding Yanlan was not optimistic about the management of "airborne troops" in the clothing industry. "Their management is difficult to integrate with corporate culture, and the gap between garments is easy to cause unnecessary collisions."

Compared with the year's triumph, today's clothing industry seems to have entered a meager profit era. First of all, making ourselves stronger has become a realistic choice for many garment enterprises. As early as a few years ago, Taihe began to diversify its development -- another sector is real estate.

"It is a new industry, and there is a relatively high possibility of increasing profits."

"The price of expansion is often the price of the brand sink," Ding Yanlan said in a meaningful interview to reporters.