2012 China'S Textile Ten Brand Culture Recommendation: Accelerate The Development Of Well-Known Brands In China

In September, "the southern part of the river beyond the border" is a long and mysterious wonder.

On the 2012 China

On the occasion of the solemn convening of the ten brand culture promotion and the commendation conference of the harmonious labor relations of the national textile industry, on behalf of the China Textile Industry Federation, the China Textile Industry Research Association (China Textile Enterprise Culture Construction Association), I would like to extend a warm welcome to the representatives of the textile and garment industry associations, industrial clusters and enterprises and institutions from all over the country. I would like to extend a warm welcome to the representatives of the governing units of the China Textile Industry Research Association (China Textile Enterprise Culture Construction Association). I would like to extend my hearty welcome and thanks to the leaders of the China finance and trade textile and tobacco trade union and the leaders of the Propaganda Department of the Ningxia autonomous region.

The conference was held on the eve of the "Eighteen big" Convening of the party.

The implementation of the strategy is an important meeting to build a harmonious society.

After we held the Boao brand culture forum, we introduced the ten major brand culture and advanced models of China's textile industry to the whole industry in the past seventh years. The conference will also commend the "2012 national textile labor relations and harmonious enterprises".

At present, China's textile industry is in a critical period of pformation and upgrading in 12th Five-Year.

The industry is complicated and changeable at home and abroad.

The adverse effects, especially by the widening of the price gap of raw materials, the increase of labor costs, the external demand and the slowing down of domestic demand, have slowed down the growth of main economic indicators such as production, export and investment, and the efficiency has declined.

In 1~7 months, 36 thousand and 800 Textile Enterprises above Designated Size realized the total industrial output value of 3 trillion and 146 billion 713 million yuan, an increase of 10.93% over the same period last year, a decrease of 18.8% over the same period last year, a decrease of 3.77% over the first quarter, a cumulative sales value of 30686 billion yuan, an increase of 10.52% over the same period, but a decrease of 19.44 percentage points over the same period, a decrease of 3.6% over the first quarter.

Exports in the 1-7 months amounted to $141 billion 580 million, an increase of only 0.33% over the same period last year, a decrease of more than 20 percentage points over the same period last year.

Excluding price factors, the number of exports is actually negative growth; the total industry profit is 135 billion 800 million yuan, down 1.08% from the same period last year.

China is a large population country. The textile industry plays an irreplaceable role in the process of industrial development. The worse the economic environment, the more it can reflect the role of the textile industry as a pillar industry and livelihood industry.

This meeting will help us to unify our thinking, recognize the situation, cheer up the spirit and overcome difficulties. We should further implement the spirit of the "12th Five-Year plan" and "the outline of the textile power", stabilize growth, adjust the structure, improve the people's livelihood and strengthen technological innovation, develop our own brands, optimize the industrial layout and enhance the brand value. We should continue to increase the contribution rate of science and technology and the contribution rate of the brand, strive to enhance the cultural soft power, vigorously stimulate the endogenous driving force and vitality of the textile industry, enhance the ability to resist risks and resolve risks, promote scientific development and sustainable development, and promote the construction of textile power. It is of great significance to meet the "Eighteen great" triumph of the party with excellent results.

The report of the Seventeenth National Congress of the Communist Party of China put forward the call to speed up the development of China's pnational enterprises and internationally famous brands and accelerate the construction of national independent brands.

The implementation of brand strategy is an important symbol of building a strong textile country.

The brand value not only reflects the discourse power of the international activities of the industry, but also reflects the strength of a country's comprehensive national strength.

The future of an industry and enterprise is the competition of the "hard power" of the economy, and also the competition of cultural "soft power".

"Culture is the spirit and soul of a nation, and a decisive factor for a nation's real strength. It can profoundly affect the process of a country's development and change the destiny of a nation."

Brand is the carrier of culture. Culture is not only the essence of enterprise that condenses on brand, but also the whole process of enterprise development strategy and management.

Brand culture is a key link in the implementation of brand strategy, the essence of corporate culture, and the refinement of corporate culture in a deeper and higher sense.

"Behind the brand is culture". Brand culture is the process of improving the core competitiveness of enterprises, and is also a process of growing together with brands. Brand culture seems very soft, but it is as hard as nails, but once established, it can not be destroyed.

Therefore, textile enterprises need to focus on the long term, take the initiative to adjust, enhance the added value of products through the construction of brand culture, increase the intensity of restructuring, accelerate the pace of pformation and upgrading, dissolve the disadvantages, avoid risks, enhance core competitive advantages and international discourse power, and truly realize the pformation from the low end of value chain to the high-end innovative manufacturing industry of value chain.

It is gratifying to note that in recent years, the textile industry has built up its own brand competitiveness.

Increasing the contribution rate of science and technology and the contribution rate of brand is gradually becoming the conscious action of enterprises.

In particular, the ten major brand culture promotion activities of China's textile industry have been carried out for 7 years, insisting on the guidance of Scientific Outlook on Development, adapting to the economic and prosperous culture, and actively advocating the concept of "cultural creation of brand value", and introducing a large number of advanced models of brand culture construction to the whole industry.

Guided by the spirit of patriotism and the spirit of reform and innovation, these enterprises are committed to the creation and cultivation of the advanced brand culture of the four in one value system of "quality, innovation, rapid response and social responsibility", which has demonstrated the rich cultural connotations, development potential and quality of the Chinese textile brand, representing the direction of development of China's textile brand and the backbone of China's textile industry to enhance its international competitiveness.

It is estimated that by 2020, the sales revenue of leading brand enterprises, which account for 10% of the enterprises above Designated Size, will account for more than 30% of the sales revenue of Enterprises above Designated Size, and the total profit will account for over 50%. The proportion of the export of independent brands will be doubled.

Harmonious labor relations are the cornerstone of social stability and development.

Developing harmonious labor relations is an important foundation for building a harmonious society. It is also an inevitable requirement for promoting scientific development, achieving the goal of "12th Five-Year plan" and strengthening the textile industry. It is an important way to safeguard the legitimate rights and interests of workers and promote the sustainable development of enterprises.

The founding activities have been carried out in the textile industry for the 3 time, and 25 harmonious enterprises have been launched this year, covering 12 industries of textile. They focus on the difficulties and hot issues in the current labor relations theoretical research and work practice, and explore scientific practices and effective ways of orderly, just, reasonable, mutually beneficial and win-win, harmonious and stable socialist new labor relations, which left many useful references and inspiration.

It is hoped that textile enterprises across the country will learn from each other's own experiences and learn from each other's experience, so as to promote the construction of brand culture and harmonious construction of enterprises to a new level.