International Experience In The Development Of Fashion Exhibition From A Global Perspective

Drawing on the successful experience of foreign countries, China's clothing industry

You can have a good backwardness advantage.

Generally speaking, the successful experience of international exhibition industry can be summed up in the following five aspects.

1. Professional management and sound laws and regulations.

The management of overseas exhibition industry has reached a fairly perfect level, mainly in three aspects: first, the establishment of an authoritative exhibition industry organization, which is responsible for professional guidance and unified management of exhibition affairs.

In Germany, where the exhibition industry is well-developed, a national "economic exhibition and Expo committee" has been set up to coordinate, supervise and manage the exhibition market.

The two is to have specialized trade associations, such as the French clothing Federation, which is mainly responsible for formulating corresponding industry standards, releasing exhibition information and coordinating industry contradictions.

The three is to set up a sound Convention and Exhibition regulations and standards, which stipulate clearly the qualification conditions of exhibitors, the industry standards of exhibitors, the location and frequency of exhibitions, the procedures for the recruitment and the standard of fees, and the matters of the exhibition evaluation system.

Two, the government should play the role of macroeconomic regulation and control and service.

In the developed countries with convention and exhibition activities, the main function of the government is to manage and serve the exhibition industry. The former includes making laws and regulations for exhibition industry, conducting market management, controlling venue construction and organizing overall sales promotion. The latter mainly provides preferential policies, optimize industrial environment and carry out personnel training.

Three, healthy competition, the development of large-scale exhibition.

In developed countries, it is still an active industry with continuous development. The scale of individual exhibitions is bigger and bigger, and the scale and intensity of international exhibition industry are very high.

Paris SEHM International Men's Wear Exhibition in January and July each year, nearly 100 countries and more than 100 thousand fashion professional visitors, the exhibition area of 55 thousand square meters, is the largest and most authoritative international professional exhibition in this field, and become the gathering point of international men's wear.

Four, clear the positioning of the exhibition, create the exhibition brand.

The exhibition organizers have good reputation and rich experience in exhibition operation, and establish the reputation of the exhibition.

To attract exhibitors and spectators.

The continuous subdivision of the garment market determines the professionalism and pertinence of the exhibition.

The international fashion exhibition has an accurate positioning, which is convenient for producers, distributors and visitors to choose the exhibition.

Five, supporting services are complete and people-oriented.

Most of the foreign clothing and exhibition venues have beautiful environment, convenient pportation, and complete facilities. They are people-oriented in the design and operation of the venues, so that exhibitors and spectators can get all-round services, including accommodation, catering, pportation, banking, plation, shopping and even tourism development.

Successful professional exhibitions can provide international standards for exhibitors and visitors.