Jill Reaches The Focus Of Marketing To The Terminal.

A few days ago, reporters learned at the 2010 national marketing conference of Jill Da Shoes Co., Ltd. that gill would spread the "golden net project" in a comprehensive way and extend the investment touch to all parts of the country. In order to achieve the goal of "big business and fast up" in the new year, we completed the "876 charge plan".

   　　 溫州吉爾達鞋業有限公司系中國皮革工業協會的重點骨干企業，一直秉承“一心一意，創造美麗生活”創業理念，專業生產男女單鞋、涼鞋、棉鞋三個類型和精品鞋、時裝鞋、休閑鞋、保健鞋四個系列的鞋品，產品囊括了“中國馳名商標”、“國家免檢產品”、“中國名牌產品”、“中國真皮領先鞋王”等產品頂級榮譽。

In fact, the market killer of Jill Da is the nano functional air conditioning shoes with more than 20 patents and inventions, which can effectively relieve the worldwide problem of foot sweat and foot odor. With this unique weapon, the brand sales network of Jill has already covered more than 20 provinces and cities nationwide, and has built more than 1700 stores, shops and counters.

According to Wang Shengrong, general manager of the new Jill's marketing company, in 2010, Jill made a "876 charge plan". In order to complete the plan, he wanted to invest in Tianjin, Guangxi, Shijiazhuang, Ningxia, Changchun, Hainan, Shanghai, Baotou and other places.

　    　一位鞋業資深人士告訴記者，吉爾達曾一度在業界叱咤風云，由于選擇了“內外貿并舉”之戰略，只好“兩條線作戰”，以致內外貿并沒有同時在行業獨占鰲頭，所以吉爾達時時刻刻都在尋找新的突破口。

　　　2009年，受全球性的金融危機侵襲，業界開始了重新洗牌，許多中小鞋企紛紛倒閉或轉型，在國內騰出了一些“市場”，吉爾達瞅準時機于去年6月啟動了“金網工程”，開展了一場聲勢浩大的營銷變革，一是調整結構，歷練內功；二是整合資源，加速樣板市場和樣板店鋪的建設；三是加大投入，提高市場占有率和品牌知名度，這一動作為今年吉爾達在國內的全面拓展做好了準備，所以，大舉招商對于吉爾達是必須的也是必然的。 

    　　據了解，吉爾達的“金網工程”是將營銷重心向終端下沉，使渠道扁平化，實現廠商、代理商、終端加盟商利益三位一體的務實營銷工程。其次序是先建立營銷模式、后布網點，先服務終端、后理清渠道，由此建立有序的營銷網絡，實現“以中間商為‘綱’、以加盟商為‘目’”的“綱舉目張”的營銷管理及服務體系。目前，吉爾達已經在川渝地區和南昌地區創建了獨特的贏利營銷模式，為了擴大這一戰果，吉爾達開始大面積地“撒網”，欲把營銷觸角伸向全國各個城鎮。