Shoe Stores Need To Overcome Sales Pressure

　　我國(guó)鞋業(yè)的發(fā)展經(jīng)過(guò)幾十的的風(fēng)雨路程已經(jīng)走向了品牌化大戰(zhàn)的趨勢(shì)。而鞋，從穿鞋護(hù)腳的最基本的舒適功能開(kāi)始也漸漸走出了“健康、美麗、快樂(lè)、自信和夢(mèng)想”。鞋的舒適功能到品牌精神的蛻變，傾注了產(chǎn)業(yè)鏈上多少個(gè)環(huán)節(jié)的努力和多少人日夜操勞的辛苦付出。 

    鞋業(yè)競(jìng)爭(zhēng)在十年前差距并不很明顯，而鞋業(yè)營(yíng)銷(xiāo)博弈到今天的終端這個(gè)環(huán)節(jié)，于是財(cái)富就有了兩極分化，而且強(qiáng)者愈強(qiáng)，弱者愈弱，即使大多數(shù)鞋革品牌運(yùn)營(yíng)商如何如何重視終端，或者某個(gè)階段終端工程口號(hào)的一年又一年的幾番提出，或者成行成市抱團(tuán)對(duì)某商圈進(jìn)行炒作，但結(jié)果總是這么殘酷：某個(gè)具體商圈的勝者往往寥寥幾個(gè)，鞋業(yè)門(mén)店操作中，往往是少數(shù)人先富起來(lái)，幾番輪回，敗倒的是那么一大片，留下來(lái)的，也是不少門(mén)店苦于高租金轉(zhuǎn)讓費(fèi)、高不良庫(kù)存、高人力成本的“三高”狀態(tài)。

　　如果銷(xiāo)售業(yè)績(jī)不能克服“三高”壓力，對(duì)門(mén)店問(wèn)題搶救不及時(shí)，一些門(mén)店就會(huì)“溢血”于競(jìng)爭(zhēng)對(duì)手的腳下，很是痛苦。 

Why is it that a few people get rich first in the first tier stores?

Taking the operation of shoe leather brand store as an example, the author lists several points to share with you:

1, first of all, we must have the "rich conditions", the industry chain fast reaction ability, the regional consumption environment is superior, suitable for the store chain Monopoly development, and become the main mainstream form of the region, so the store will have the ability of customers, customers are wealth, the door is like the city, terminal sales are like money, not rich only strange.

2, we must remember that the copied brands, because they are predominant in the operation of the market, have the potential and wisdom of getting rich first, and they are never afraid of innovation and quick adaptation to change.

Looking at the "first" word "get rich first" is not the first thing anyone can do.

3, if there is a house, there will be investment, shoe leather brand operation stores, whether direct stores, or franchise stores or joint stores, brand operators, intermediaries, terminal operators in the integration of marketing integration investment, with the release of 1+1+1>3 resources, embedded control and feedback mechanism, the advantage will focus on the terminal, the store will be "luminous" like bright people, will not be no one patronizing the "black shop".

Therefore, stores should win in the starting point of hardware, and surpass the management.

If you use a double open shop to compete with your opponent's single open shop, if you use a corner shop to compete with the two sides of the street, if you want to compete with big shops and small stores, you know that customers are also looking at the strength. If stores want to accumulate wealth on shoes and leather products, first of all, hardware is good, stores are scarce resources, and the most daring to seize the commanding heights, this process can also quickly point to the point, but also can cultivate accumulation and pform the weak position.

Second, stores should use high quality services to influence customers, constantly do customer services, let people tend to lean towards you, and you will get rich first.

4, "the first few people who get rich first" must have a group of "desperately", a good marketing system is not as effective as a practical one.

The above "few people who get rich first" know to step on the issue and vow to work hard, and "to see the heart". They dare to take the responsibility and lead the team to solve some difficult things with the fastest action. The ability sprout in the actual combat and grow up in the continuous PK of the problem.

The power of marketing is here.

The few people who get rich first must have the above characteristics.

The temporary success of a business circle does not mean that the brand operators will get rich first. The success of the store's case can also copy and promote the development of other business circles of its brand, that is, the brand operators should realize the overall sense of harmony and success and bear the social responsibility.

Finally, in a certain market segment of the industry, we successfully circle the national boss's dream, which can be summed up as follows: many shoe brands have made the leading position in the field in a certain field. This is the successful marketing of "a few people get rich first".