The Canton Fair Releases The Signal Of Foreign Trade Warming, And Enterprises Worry About Increasing Profits Without Increasing Profits.

The 121st China Import and Export Fair (Canton Fair) is holding the signal of a rebound in foreign trade.

However, experts have warned that the recovery of the world economy is weak, and that foreign trade is still facing uncertain factors such as rising costs, exchange rate fluctuations and market demand.

Policies and measures to promote the steady growth of foreign trade still need to be sustained. Foreign trade enterprises should also practise "internal strength" and take the initiative to adapt to the new normal.

"Orders for the first quarter increased by nearly 30%. Orders in the second half of the year are almost full, and annual orders are expected to increase by 15%-20%, exceeding expectations for the beginning of the year."

Lin Yipeng, general manager of Fuzhou Yuecheng import and Export Co., Ltd., told the China Securities Journal reporter.

Many participants said that the international market has been warmer since the second half of last year, and orders have begun to increase gradually.

Qingdao Ying Ba Toy Gift Co., Ltd., responsible person said that this year's toy exports to Europe and the United States is good, the first quarter sales grew 20% over the same period, it is expected that the two market demand for toys will grow moderately.

Another person in charge of the company said that there were more buyers enquiries on the day before the opening of the Canton Fair, but in the morning of the first day of the Canton Fair, there was a grand gathering of buyers waiting to discuss orders, especially in the morning.

The number of buyers in the countries along the border has increased significantly.

According to the Nanjing trade group, the first day of the two phase of the Canton Fair, a total turnover of 2 million 20 thousand US dollars, exceeding the level of the same period last year.

During the first phase of the exhibition, China Chamber of Commerce for import and export of mechanical and electrical products conducted a sample survey of nearly 500 electrical and mechanical exhibitors in China. 43.7% of the enterprises showed an increase in exports in the first quarter, while 41.8% of the enterprises reflected a fair level.

In the second half of the year, the order of mechanical and electrical enterprises improved, 44.2% of the enterprise orders increased, 44% of the enterprises were flat, and 59.5% of the enterprises expected to export better than last year.

Zhang Jianping, director of the regional economic research center of the Research Institute of the Ministry of Commerce, analyzed the rapid growth of orders. On the one hand, the international and domestic macroeconomic situation was getting warmer and the international demand increased. At the same time, China adopted a series of effective policies and measures. On the other hand, it was because of the importance of upgrading products, strengthening research and development, innovative design, developing high tech content and high value-added high-end products.

As for product innovation, the manager of Tianjin Li He group Light Company, Wu Rui, said that these years the buyers' vision is getting higher and higher, and the requirements for enterprises and products are also getting higher and higher. Enterprises must constantly innovate, hoping to win in the fierce market competition.

"Just a morning, we received more than 10 buyers who came to negotiate with us."

Tianjin run Ya company responsible person, in the past Canton Fair, the company's exhibits mainly flowers, and the surrounding booth products.

At the Guangzhou Fair, the company launched its own high-end artificial green plants, attracting many buyers.

The rising price of raw materials and other production factors is the first big "heart disease" of enterprises.

A company specializing in the production of household cushions said that since last year, the price of imported cotton has increased considerably, which has reached the point where enterprises can not afford it.

This thought that the price of raw materials has gone up, and the price of products can also rise, but in fact, it is far from that simple.

A staff member of a Industrial and Trading Company in Ningbo said that raw material prices increased by three or three times, but the orders signed with customers could not be changed at will.

"If the price is raised next time, if the margin is too large, the customer will not collect the whole bill, which may eventually lead to the loss of orders."

The second "heart disease" is the rise in labor costs.

Liang Duanming, sales manager of Anhui Huaan Da group Handicrafts Co., Ltd., which is engaged in furniture production, says that the monthly wages of ordinary workers are around 3000 yuan, up about 20% from last year.

The third big "heart disease" is the uncertainty of international trade situation.

Lin Yipeng said that some countries' currency devaluation and "fleeing single" phenomenon occurred frequently.

In addition, due to the rise in domestic production costs, orders pfer phenomenon.

The trade of foreign trade enterprises will also encounter trade disputes in the export process. The leader of Jiangsu Yixing Fine Ceramics Co., Ltd. introduced that during the rainy season last year, the package of ceramic cups and saucers of the company was damaged and damaged during pportation. Although the merchandise itself was intact, the customer still deducted 20 thousand US dollars as compensation.

The company takes into account the small scale and limited strength of enterprises, and if they take legal proceedings, they need to invest more time, energy and financial resources in the process of trade disputes, and there is greater uncertainty in the outcome of litigation.

Many participated in the Canton Fair.

He expressed the hope that policies and measures to promote stable growth of foreign trade will continue to exert force.

A participant from the Jiangsu trade delegation said he looked forward to policy stability.

It is hoped that the relevant departments' policies and measures to support foreign trade can continue in the past few years.

Two, we hope to increase publicity.

The contribution of export enterprises to absorbing employment and digesting the capacity of manufacturing industry can not be ignored.

Three, we hope that trade will be more convenient.

It is hoped that the departments concerned will enhance the efficiency of customs clearance and reduce the cost of enterprises through various pilot projects and promotion.

In the view of the participants of the Jiangsu trade delegation, foreign trade enterprises should take the initiative to adapt themselves to the new normal, seize the opportunity of a new round of high level opening to the outside world led by the "one belt and one road" and the pilot Free Trade Zone, continue to increase the added value of export products, pay more attention to the quality and efficiency of exports, and enhance the comprehensive competitive advantage.

In terms of export channels and modes, we are closely following the new trend of cross border e-commerce, with the help of new technology and innovative marketing mode.

In the long run, the floating range of RMB exchange rate has become a new problem that enterprises need to face. Financial problems, including financing, insurance, and so on, are the "candies" that can not be changed on the road of enterprise pformation.

Foreign trade enterprises should take the initiative to avoid adverse effects of exchange rate fluctuations by means of financial instruments.

Guangzhou Sen Da Trading Company responsible person introduced, good internal strength, adapt

It's the right way.

The company chooses to set up marketing channels directly overseas, through establishing sales branches in East Africa and West Africa, establishing and improving sales network, directly facing the terminal, and avoiding trade barriers.

Huo Jianguo, vice president of China WTO Research Association, pointed out that, from the actual situation analysis, achieving stable returns to foreign trade still has considerable advantages, and the key is to make accurate direction and precise efforts.

First, we must correctly understand the relationship between general trade and processing trade, while paying attention to avoiding the decline or outflow of processing trade while the general trade is growing steadily.

Two, we should deal well with the mutual development relationship between traditional export commodities and high-tech products.

Three, while constantly playing the role of the export of private enterprises, we must continue to pay attention to the export capacity of state-owned enterprises.

The next step is to promote exports to the countries along the belt and road; support enterprises to make full use of the FTA signed by China; attach great importance to Sino US bilateral trade relations, properly handle trade frictions, and make good plans for dealing with them.

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