2016 Clothing Listed Companies Interpret Earnings And Sports And Leisure

In 3-4 months of each year, the financial reports of the listed companies in the last year have come out successively, and the 2016 earnings of more than 30 listed apparel enterprises, involving women's clothes, men's wear,

Five categories of shoes, shoes and children.

Found that women's clothing grew steadily, sports and leisure profits rose, men's clothing was sluggish, shoes were dismal.

Before analyzing all kinds of products in detail, the world clothing shoes and hats nets are briefly summarized.

From the perspective of market development, apart from sports and leisure, other categories do not have a large shop opening action. Men's wear and footwear category are mainly reduced shop.

From the point of view of operating income, women's clothing enterprises are up and down, men's wear is falling, shoes are all down.

Sports and leisure products are basically on the rise, and children's brands are also rising.

The following is the analysis of men's wear and sportswear enterprises.

The overall performance of the 9 men's clothing enterprises is low, and Hai Lan's home is growing at a high level.

In the men's wear sector, we studied 9 listed companies, such as Hai Lan home, YOUNGOR, nine Mu Wang, good news bird, CABBEEN and so on.

Of these 9 enterprises, only 4 business income increased year by year, and 2 net profit rose year by year.

Among the enterprises that publish the number of stores, only Hai Lan's home store has a 31.4% growth, and others have reduced the number of stores to varying degrees.

Hai Lan's home has high cost performance to occupy a solid position in the three or four line cities.

In 2016, its operating income reached 17 billion yuan, with a growth rate of 7.4%, mainly due to the rapid expansion of stores.

But compared to the growth of 31.4% of the number of shops, we can see that the output of single store should be reduced.

However, with its high performance price ratio and stable position in the three or four line city, the brand still achieved a 5.7% increase in net profit.

YOUNGOR

The main contribution comes from real estate development.

YOUNGOR group's operating income in 2016 was 14 billion 890 million yuan, ranking second in the men's clothing enterprises, but the real estate development business contributed a large proportion.

According to the third quarter earnings report of the group in 2016, YOUNGOR's real estate development business accounted for 70.7% of the total revenue of the group, while the contribution of the brand clothing part was less than 30%.

George White

Professional clothing revenue contributed nearly 90%

Georges white clothing business income in 2016 was 700 million yuan, the growth rate was 4.6%, net profit increased by 12.8%, and it was outstanding in men's clothing enterprises.

As the company's main business, the business revenue of Georges white clothing category reached 650 million yuan, an increase of 3.4% over the previous year, accounting for 89.6% of its performance contribution.

The terminal market deteriorated, and the main brand performance declined.

Reported bird business income fell 8.3% in 2016, net profit loss of 380 million yuan.

According to the group's semi annual report 2016, the main reason for the decline in performance is the macroeconomic downturn, the change in consumer attitudes and the impact of the Internet economy.

By the third quarter of 2016, sales of retail outlets continued to decline.

The group also reported in the quarterly earnings report that "the order of the main brand's news birds has dropped considerably, and that the brand of the kmitchi brand is still in the stage of investment."

Domestic listed apparel enterprises interpretation of sports earnings in 2016

8 sports and leisure enterprises have strong momentum of development.

In 2016, the domestic sports and leisure wear enterprises performed well. In the 8 listed companies, such as Anta sports, Semir clothing, Lining, and American Apparel, the operating income and net profit in 2016 increased by 7.5% and 47.6% respectively, and the scale of the store was 9.5%.

Fila brand is the main growth point

In 2016, Anta sports business income reached 13 billion 350 million yuan, an increase of 20% over the same period last year.

According to the annual report analysis, the company's revenue rose mainly from its brand Fila's growth.

Fila is the brand that the Group acquired in 2009, positioning high-end fashion sportswear.

Domestic listed apparel enterprises interpretation of sports earnings in 2016

By the end of 2016, Anta sports had brand Anta, Anta children, Fila, Fila Kids, Descente and NBA.

Among them, Descente is the Japanese high performance skiing brand acquired by the group in 2016, and opened the first domestic store in Changchun in August of that year.

Domestic listed apparel enterprises interpretation of sports earnings in 2016

Semir apparel

Children's clothing performance contributed nearly half

In 2016, Semir clothing business income 10 billion 670 million yuan, an increase of 12.8% over the same period, the growth mainly comes from its children's clothing brand Barbara's performance pull.

In 2016, Barbara's operating income was 5 billion yuan, an increase of 26.5% over the previous year, accounting for 46.9% of the total revenue of the group, while the growth of casual wear business revenue was only 3.6%.

Domestic listed apparel enterprises interpretation of sports earnings in 2016

Lining

Rapid growth of e-commerce channels

Lining's operating income increased by 13.1% in 2016, while the net profit increased significantly. Its annual report is mainly attributed to the growth and cost control of the company's core categories.

Footwear and clothing revenue increased by 15.7% and 12.7% respectively.

As far as channels are concerned, the total performance of Lining's electricity business continues to rise, reaching 14.3% in 2016, an increase of 5.7 percentage points.

Interpretation of domestic listed apparel enterprises in 2016

Men's wear rose

Domestic listed apparel enterprises interpretation of sports earnings in 2016

American Apparel

Turning losses into profits in 2016

In 2016, Smith Barney turned a profit into a profit and realized a net profit of 40 million yuan.

Among them, the main brand Metersbonwe has changed from a single leisure style to a diversified leisure mode brand, and its revenue has increased by 10%.

Children's clothing brand Moomoo and Me&City Kids further clarify the complementary differential positioning, and achieve sales revenue growth of 41% over the same period.

Domestic listed apparel enterprises interpretation of sports earnings in 2016

Outdoor brand Pathfinder:

In 2016, business revenue fell 23.7%, mainly due to the pformation of its tourism sector, resulting in a sharp reduction in platform business.

Sanfo outdoor:

Its own brand Sanfo, Anemaqen and children's wear Kidsanfo, also operates more than 380 outdoor mainstream products, covering high, medium and low end products.

In 2016, the business revenue increased by 7.8%, thanks to its steady growth in membership.

For more information, please pay attention to the world clothing shoes and hats net.