Major Problems In Domestic Clothing Exhibition

Lack of industry constraint mechanism and repeat Exhibition

How can the exhibitors meet the needs of the exhibitors?

Admission is not allowed. At present, there are no specific provisions. Usually, only the money can be paid, and the result is mixed up, which affects the overall quality of the exhibition.

Repeated exhibitions and exhibitions are common.

As a result, they weakened each other's strength and made enterprises lose their way, and four complaints.

Overseas exhibition industry has "4 months or so can not do similar exhibitions" rules, the exhibition hall can not be rented to two similar exhibitions near the time, but we do not have a clear constraint, damaging the reputation of some exhibitions.

Small scale exhibition hall has limited area and backward facilities.

Why Germany has become a major exhibition country in the world is mainly due to the fact that most large exhibitions in the world are held in Germany.

The scale of German exhibitions is generally over tens of thousands of square meters, while the scale of domestic exhibitions is mainly small and medium-sized.

Therefore, compared with the developed countries, there is a big gap.

Expanding the scale of exhibition has a positive effect on reducing costs and attracting exhibitors and spectators.

At present, 3 of the 4 largest exhibition centers in the world are in Germany.

The existing exhibition infrastructure in China is relatively backward abroad. From the pavilion area, the total exhibition area of the national exhibition hall is 1 million square meters on the left, and the large exhibition hall with an exhibition area exceeding 100 thousand square meters is only a few of the exhibition hall of the China Export Commodities Fair, the Shanghai New International Expo Center and the Shenzhen International Convention and Exhibition Center. Compared with the international famous exhibition center, such as the 650 thousand square meters exhibition hall of Milan International Exhibition Center, there is a big gap.

The location of the exhibition is ambiguous, professional and international.

Most of the exhibitions are lack of definite orientation, and the pattern of organization and management is backward.

Internationally renowned

Compared with China's exhibition, there is a lack of clear positioning.

In some exhibitions, what grades and quality products are all piled up, some of them are international famous brand exhibitions, but in fact they are similar to the bargaining of the market, and some exhibitions even become places to deal with the backlog of commodities.

Some exhibitors are also lack of positioning, and the purpose of exhibiting is not clear, and most of them are just "sitting on their customers".

Imperfect service

At present, only a handful of exhibitions have set up relevant service providers, legal advisory bodies and professional audience checking systems. In most cases, some problems encountered by exhibitors and spectators at exhibitions are difficult to solve.

At the same time, there are still deficiencies in the construction of hardware facilities, such as no post office, necessary business service departments and special line pportation, etc.

The internationally renowned exhibitions fully display the characteristics of humanization in the division of exhibition areas and the exhibition of exhibitors.

The public area accounts for a considerable proportion, including dining area, negotiation area, conference area and information display area. During the exhibition, most of the exhibitors set aside a considerable area for tables and chairs and flowers and plants, so that guests can have a relaxed atmosphere when they come to negotiate.

Lack of mice talents

At present, there is a great shortage of professionals in China's Convention and exhibition industry. There is a big gap between the professional skills and management level of most of the employees and the developed countries in the exhibition industry.

Apart from historical reasons, it is more important for the exhibition professionals to lack professional training talents.

The advantages of developed countries in foreign exhibition industry are advanced management experience, standardized service standards and processes, and advanced talents mechanism.

Therefore, China's exhibition industry should also establish advanced talents while training professionals.

Mechanism to prevent brain drain.