Application Of Vertical Search Marketing In Garment Enterprises

Vertical search marketing has the advantage of accuracy and effectiveness evaluation, which makes it easier for owners of garment enterprises to be favored.

How should we make practical use?

Increase the probability of inclusion and increase effective clicks.

Through analyzing the user behavior data and the user search behavior data collected by the horizontal search engine in the past, the clothing enterprises improve the website construction and supporting service settings, thus increasing the probability of being collected by the vertical search engine, grasping the key words and increasing the probability of effective clicks.

1. user behavior analysis.

It mainly analyzes the user's search behavior and finds out the user search characteristics, especially the key words description of the same thing.

Secondly, through the experience of general search engine marketing, we can judge the criteria of user selection for search results.

Furthermore, track the user's effective clicks, collect the cost generating nodes and the occurrence nodes of profits.

2. website construction of garment enterprises.

The main reason is that the website of the garment enterprise can be collected in time by the vertical search engine, and the information can be updated in real time.

The essence is the setting of keywords when web sites are built.

With other marketing tools, it is more likely to enhance the search rankings of websites and attract the attention of search users.

First is the website construction work.

Including website structure, link communication and content update, to a maximum extent, to meet users' habits of search, and play a role in guiding users to make timely decisions.

Such as personalized shopping, learn from the operation mode of Taobao, so that users can purchase physical clothing on the inquiry line online.

The combination of tourist costumes allows users to combine scenic spots and make tourist routes.

"DIY + route" mode, the website generates the budget of the scheme on the cost and time, and makes a brief analysis, and gives recommendations and recommended routes.

Online answering, equipped with full-time staff and users to conduct online communication, deepen user impression of website services, cultivate long-term customers, dig deep potential customers.

Secondly, combined with the current mainstream vertical search engine technology characteristics to improve.

For example, the current vertical search engine has a good effect on search and display of static web pages, while for ASP and other dynamic web pages, the probability of btml is relatively small.

Furthermore, through consultation and mutual benefit, all garment enterprises can get the recommendation or friendly links of related websites, and also increase the chances of being collected by vertical search engines.

3. supporting service settings.

It is mainly the landing of website publicity service and later maintenance of website.

This is the key to profits, and is also very important for obtaining the trust of users.

In particular, the apparel enterprises started large-scale network marketing activities, attracting a large number of consumers.

Again, paid keyword advertising.

Like general search engine marketing, keyword advertisement is also one of the main methods of vertical search engine marketing.

It's just different.

There are different keywords for advertising display. Some pay keyword search results appear in the front of search results list, and some appear in the special location of search results page.

According to their own business scope and target groups, clothing enterprises should understand the situation of advertising methods, prices and effect management methods of relevant search engine providers, and select a vertical search engine advertising platform suitable for their own development, and make a keyword combination.

For example, the key word "Zhangjiajie + weekend two day tour" retrieval results are obviously better than the "Zhangjiajie + tourism line" search results, and can also reach the core web page directly.