Urumqi's Winter Clothing Is Not Up This Year.

　　 Woollen overcoat Leather coat, cashmere coat... With the coming of the "eleven Golden Week", more and more winter clothes began to appear in the shopping malls of busy streets in Urumqi, Zhongshan Road and friendship road. Recently, Liu Pingzheng, who works at a friendly Road Studios, wanted to buy several new winter clothes. When she was shopping, she was pleasantly surprised to find that the price of winter clothing was not up this year.

It's not that she feels alone. As a brand for many shopping malls, such as Tai Simon and Zhongshan Road. clothing Gao Ping, the supplier, did not make a clear comparison of the price of winter clothing this year with the same period last year. But she also felt that the price of winter clothes this year was not much different from that of last year.

They don't feel wrong. Fu Kui, manager of Planning Department of CHEN Ye Ming Plaza, told reporters that there are more than 100 shopping malls. Clothing brand Now, almost every brand counter has put on the new winter clothes of different quantity. According to convention, new clothing will increase in price every year. In the first two years, the price of the new winter clothing will increase by 15% over the previous year. Especially last winter, the price of many brands of winter clothing has increased by more than 20%, and this year's increase is only about 10%.

What does it mean to reduce the 5%-10% in the new winter dress? Take a coat with a price tag of 1000 yuan as an example. If the annual increase of 15%-20% is calculated, the price of this coat should be between 1150 yuan and 1200 yuan this year. According to the increase of around 10%, this year clothes The price tag is only 1100 yuan. This means that consumer spending on clothing has been reduced by 50 yuan to 100 yuan.

"The slowdown in the price of winter clothing is directly related to the current sense of shopping of consumers." Fu Kui said that in the first two years, driven by the trend of rising prices, some commodities went up with the wind, including clothing commodities. At the beginning of the rising trend of clothing prices, consumers will still be willing to pay for new clothes because of their consumption habits. But with a long time, consumers will calculate the cost of consumption, and some clothing sales that rise faster will be "cold". In this case, if the new winter clothing price rises this year, it will only affect sales volume. So this year's winter clothes appear on the market, the increase will show a downward trend.

Besides, cotton Price is also an important factor in lowering the price of winter clothing. In the first half of 2011, cotton prices reached the highest level of more than 30 thousand yuan per ton, and after September 2011, cotton appeared at a low price of about 20 thousand yuan per ton, which also contributed to the low price of the new winter clothing this year.

It is understood that not only the new winter wear is lowered, but also should be lowered at the time of the autumn season. Reporters in friendship road, near the mall in Zhongshan Road learned that during the "double festival" period, the capital will open a large discount season for autumn clothing, many autumn clothing discount will be reduced to about 50 percent off. Last year, "eleven", the autumn wear discount basically maintained at around 40 percent off.

However, there are also people in the industry who believe that even if the price increase of winter clothing is small this year, consumers may as well wait. After all, it is not the best time to buy winter clothes. After mid October, the shopping malls will be more selective when the shopping malls are sold in bulk.