What The Clothing Industry Lacks Is The Star Of The Enterprise Star, The Aura Plus The Clothing Brand.

Li Kaifu, Zhang Ruimin, Liu Chuanzhi, Zhang Zhaoyang...

When these names were read out, almost all the listeners would have their eyes lit up: "what is this brand and what brand is it?" just like stars, more and more successful entrepreneurs have gradually become familiar celebrities. They are representatives of many people in their hearts, with grace, personalities, and more dazzling auras than stars.

The high IQ talents of these shopping centres are luminous wherever they go, and as their names spread widely, the brands they manage are more prosperous.

But in China

In this circle, there are few such entrepreneurs. Apart from Lining, there seems to be no company president who can reach the point that consumers in the whole society are familiar with each other. Is the boss of clothing brand worse than them?

Reputation is also needed to make a brand.

In this society with brand name distinction, product grade,

The good reputation of the company has obviously become one of the trump cards to promote the brand communication and promote the development of the enterprise, and make the enterprise get twice the result with half the effort in the market competition.

The value of reputation capital has a "strange attraction". This attraction makes ordinary goods look bright and bright, and eventually will achieve a good effect of "the whole is bigger than the sum of parts".

But obviously, the executives of clothing enterprises are very low-key. They may put more energy into exploring channels, R & D, strengthening management and selecting talents, and forget to give them "coating gold".

So in such a low-key fashion circle, who can make a high-profile fight, may make their brand promotion further.

At the end of each year, there are many awards for celebrities, but few of these celebrities are dressed.

And in the 6 years of "brand China's ten largest figures" selection, XTEP brand President Ding Shuibo and Yi Wen Men's wear President Xia Hua won the list. They stood with the celebrities such as Yu Dan, Yang Lan, Xu Jinglei, Li Kaifu, Shen Napeng, and Shen Napeng on the awards stand outside the industry. At this moment, the costumes seemed to have started a high-profile cry.

And the outside of the industry is also very positive for the evaluation of the two. Ding Shuibo, the 2010 brand China's annual figure, was described in this way. "In 2010, XTEP's debut in the Premier League, Chinese brands brought professional sports equipment for overseas clubs. The volunteers of the Expo site were dressed in XTEP sponsored clothing, and the national enterprises appeared again in front of the world."

Xia Hua, the winner of the "2011 brand Chinese annual figure", is also known as "business Magnolia", evaluating her 2011 bold creativity, overthrowing traditional emotional marketing mode and leading "Yi Wen".

Persistent, confident and striding forward to the world's top brands.

In fact, there are more and more honors outside many industries.

It is self-evident whether the rise of the reputation of Chinese clothing entrepreneurs is beneficial to brand development.

In fact, in the clothing circle, apart from some of the entrepreneurs' reputation is gradually improving, and a number of already well-known people have become clothing brand owners, they are the performing stars.

If the famous singer JJ Lin's tide brand SMUDGE (SMG) has entered the three phase of Shanghai Xintiandi; Hongkong actor Sam Lee's tide brand Subcrew has also been doing for many years, there are many branches throughout the country; and the host Li Chen's clothing brand NPC is also very small in the industry, its taste has been recognized by many stars in the circle.

The star's clothing brand owner obviously combines the star effect and the personal brand effect of the enterprise boss. Nearly 910 thousand fans of micro-blog general JJ Lin can get hundreds of replies with just one record. Here, JJ Lin often releases the new SMG, and many fans who grow with him obviously become the target customers of SMG today.

They are concerned about all the words and deeds of their idols, supporting every movement in their careers, including their own tide cards and the shops that finally come to Shanghai.

Li Chen, the host and fans of a circle of star friends, is also a huge number. His exposure opportunities may be more than that of other stars. Besides the clothes that can be sold in NPC, he appears in his own program, and the star friends around him often wear their brand T-shirts or take micro-blog self.

This is undoubtedly a free advertising campaign for the star's clothing brand.

Nearly 70% of respondents recognized entrepreneurs "stars".

In the joint survey, most consumers still agree with the marketing concept that entrepreneurs play the celebrity effect.

When asked if the owner of a clothing brand is very famous, whether it will lead consumers to buy the clothing brand, 38.46% of consumers said they would rush to buy celebrities, but 30.77% of consumers said they would buy it.

Only the quality and the style do not pay much attention to the celebrity effect; secondly, 23.08% of consumers say that if the quality and brand publicity are in place, they will choose to buy for a long time; the last 7.69% of consumers say that if they like this entrepreneur, they will buy it, and if they don't like it, they will not buy it.

Obviously, in the hearts of Chinese consumers who love and hate each other, the reputation of an entrepreneur has a great influence on their brand. Consumers generally believe that if the image of the entrepreneur is very good, his product will not be bad.

When asked whether the publicity of clothing brand is to ask the celebrity to endorse or star the effect to go a long way, or to have a well-known boss to go a long way, 35.69% of the respondents said that the famous business managers would make consumers trust the quality of products. 33.46% of the respondents said that the star effect was temporary, and the influence of the boss's popularity on the clothing brand was more long-term. These people added that nearly 70% of the respondents agreed that the well-known entrepreneur was more practical than the celebrity endorsement.

On the other side, 23.08% of respondents said they preferred the brand name of celebrity endorsement; only 7.77% of respondents said they didn't care about the star effect, nor did they care about a famous boss.

When investigating the choice of whether the enterprise bosses improve their personal reputation through various channels, whether 40.46% of the consumers believe that they are part of the wrong business, they think that they do not belong to the unjust business, because the boss of the enterprise is doing anything to promote the brand, which is also one of the marketing means. 21.08% of the consumers understand that they think the famous boss will pay more attention to the connotation of the enterprise and the quality of the product. At the same time, 20.08% of the respondents said that this should be a bad job, because the CEO should put all the work in the management enterprise and grasp the product instead of the fame. While the remaining 18.38% of the respondents said that the boss of the enterprise was acting like a show, so it was difficult to convince its product quality.

When investigating the fact that consumers are more likely to be celebrities making clothing brand owners or clothing brand bosses as celebrities, 31.79% of the respondents tend to dress up bosses as celebrities, and believe that they are more likely to promote brand publicity while enhancing the quality of managers. 24.13% of the respondents tend to be star bosses, think that the fashion sense of stars is in place, the design of their brands should be very fashionable; 22.05% of respondents tend to dress celebrities as celebrities, because stars do not necessarily manage bosses, and this brand may not go far; finally, 22.03% of the respondents tend to be stars and become bosses, and they say excitedly that maybe one day they can see stars.