The Shoe Clothing Brand Goes Inventory First Must Realize The Informationization.

In recent years, inventory problem has been plagued by "Min faction".

"Brand"

Operators, such as the seven wolves, nine Mu Wang, Anta and other Fujian brands, achieved the goal of a sharp drop in inventory ratio through the "pition period". All this stems from the three word - information technology. The industry directly pointed out that the biggest problem of solving inventory is to achieve information.

The future of the brand will be "the top of the information".

Informatization boosts "selling stock"

Since July,

Anta, Mu Lin Sen and Qipai have launched a "special sale meeting" in Wanda, Xiamen. Many people have swept the goods many times a week, and the scene is very popular.

According to the data, the proportion of seven wolves in June 2011 accounted for 20% of the total assets, which was 10% in the same period this year, and the inventory sales volume was half solved in one year. In June 2011, the total inventory assets of nine Mu Wang were 15% and 13% in the same period this year.

As we all shout, "inventory is difficult to sell", why are the big brands such as seven wolves and nine herd kings "able to be independent"? The reason is very simple, informationalization.

For the seven wolves, its business has

As well as leisure, women's clothing and other series, if there is no strong information platform, these series can not be co-ordinated.

In 2008, the seven wolves and the global software giant Oracle cooperation, AP (category plan) and MFP (commodity finance) system successively successfully launched the project in China's first successful on-line enterprise, with the retail ERP system on the line, the seven wolves opened a sophisticated management system with advanced information system and concept, its retail management software provides more precise guidance for pre season sales, gross profit and stock planning, category planning and price management in the middle of the season, commodity promotion and clearing business at the end of the season.

The rapid deployment mode and reliable system functions create a unified business process for the seven wolves to achieve better business planning and provide insight through accurate data analysis and customer needs.

Data analysis is very important.

"Without data analysis, it means losing competitiveness."

Lin Hongnan, chairman of Fucheng (China) Limited, believes that only with detailed and applicable data analysis can enterprises grasp the "core" message and make first-hand accurate judgments and decisions.

He talked about a classic MBA tutorial, "beer and diaper stories".

Generally speaking, beer and diapers are quite different from customers.

But the results of WAL-MART's data mining in one year showed that beer sold well in residential areas was also very good.

The reason is very simple. When the general wife lets the gentleman go downstairs to buy diapers, gentlemen usually reward themselves with two beer.

So the opportunity to buy beer and diapers is the largest. In view of this, WAL-MART put diapers and beer in an associated area, and sales increased by 20%. This is a secret discovered in the intelligent information analysis system of modern shopping malls. This story is recognized as the birth of data mining in business domain.

In domestic airlines, the information service level of Dragonair and Cathay Pacific seems to be even higher.

Generally speaking, even if passengers boarded the domestic airlines flight on their birthday, almost no one will celebrate their birthdays. But on Dragonair or Cathay Pacific, passengers may receive a birthday card or a small cake. "Obviously, this is the role of information and the benefits of data analysis."

Chen Shiqing, general manager of creative paper and plastic products, said that these Flight Corporation would scan and identify personal information. Once the registration number was entered, the airline's "brain" system would receive information, including passengers' favorite location, drinking cola and drinking coffee, so that passengers really had the feeling of "super VIP".

Have you ever thought that when you enter a clothing retail store, even if you haven't been there for half a year, the clerk can call your name and guide you to your favorite product type area, so that you can choose new styles and new varieties.

Lin Hongnan said that information can integrate all the information of customers, including face recognition system. Through the camera set up outside the store, it can lock the customers through the customer face recognition system at the first time, and let him feel "unique". "This is only a very small field of clothing informatization, and the future clothing information" cloud computing "is the important means of clothing enterprises' competition.

As a strategic partner of oracle bone inscriptions, Lin Hongnan said that the exhibition hall of the oracle bone inscription office at Shishi headquarters building has been decorated in an orderly manner, and will soon be presented to the merchants with a touch of "future style".

"The Twelfth Five Year Plan for national economic and social development" put forward the development strategy of "improving the level of informatization in an all-round way and promoting the deep integration of informatization and industrialization".

In the clothing industry, the process of informatization of garment enterprises must start from the single business information technology, and extend from the local garment design to the networked and off-site collaborative design. The complete garment design process requires the cooperation of various designers, including artistic creation and engineering technology from the aspects of style design, template design, pushing and filing.

For Shishi garment industry, the mass customization mode of marketing has become a large-scale operation in foreign countries. The mass customization marketing mode of production through the Internet has matured and become the model of future apparel network marketing. As the most effective means to solve mass customization, the support of mass customization of garment enterprise information platform will become an important trend of technology development.