33 Interesting Things About Dress Culture About Jeans

01 Jeans Used to be military uniform.

Despite the fact that we have given our jeans the freedom to rebel and rebel against individuality, have we ever thought that during the Second World War, jeans were the uniform of the US Army? clothing A large number of jeans entered the European battleground with allied forces. For example, Wrangler has made 2 million 440 thousand military uniforms for the army, and LEVI 'S has also provided clothing for soldiers. With the end of the war, jeans are popular among young people because they are beautiful, practical and cheap.

02 "bad" men in jeans

In 1950s, men wearing jeans would be considered to be neither serious nor too bad. If you look at the fact that Elvis is wearing the "airplane head" and wearing jeans on the stage, you can't imagine that it caused a great stir in the society at that time. The young kids thought it was cool, and the government ordered the radio station to kill his program and burn his record, thinking that his performance was "extremely low class". And this bad temperament and Elvis image were remembered together, and added a culture of rebellion and avant garde to jeans. The jeans craze, which is also caused by "bad" boys, is still in Hollywood movies. No matter it is Marlon Barndo's slovenly figure in white T-shirt jeans or the rebellious style of JamesDea n, they all turn jeans into a fashion from their practical work clothes. Clothes & Accessories 。 The frenzy launched by jeans tells people: you see, times are changing.

03 self-made jeans in bath

After the war, people are increasingly yearning for free life. People no longer stick to the former hierarchy, and all the people are looking for a more equal, free, unique and unique way of life. Young people in the US still like jeans, but not every pair of jeans fits well. Even if it fits well, two identical jeans are worn on two different people. How do they reflect their differences? In order to find their perfectly fit jeans, a self-made method of bathing is invented, namely, after wearing jeans, jump into a bathtub filled with 45 degrees of hot water for 15 minutes. Jeans will shrink and start to change according to your leg type, then wear wet jeans to sit and wait for it to be half dry, so that the jeans produced are not only fit, but also have a unique wash pattern. People can find their own trousers like DNA in the way of DIY. This method has been used to this day.

04 eternal hippies

Jeans are signs of hippies. At the Woodstock Music Festival, 500 thousand lovers of peace, musicians and anti war men were gathered. They took off their jackets and rolled and shouted in jeans in the mud. The hippie movement swept through the United States. Writers, artists, musicians, psychedelic, rock and jeans were fermented together, and the low, tight buttocks sexy, decadent, broken holes, patches, and sloppy unruly became the idol of the times. When Hippie wakes up, the first thing to do is to open their eyes. The second thing is to put on your jeans.

05 Andy Warhol said so.

"LeviStrauss jeans have the best tailoring. They are the best pants ever designed. These pants will not be old when they are bought. They must be new. Then buyers must wear them in order to make them look like they can not fake them by bleaching or other techniques. You know that little pocket? There's a little pocket on it. It's crazy. It feels like a gold coin for twenty yuan. The topic of jeans makes me very jealous, jealous of Livy and Strauss. I wish I could invent something like jeans. Something that is remembered, something that is produced in large quantities. " "When I die, I'm going to wear my jeans." {page_break}

06 Monroe Miss jeans

Miss Monroe, the sexiest Hollywood star in the last century, usually wears a pair of jeans to go out. When she filmed her last movie, The Misfits, she also wore jeans. Decades later, Mr. Tommy Hilfiger spent 42550 dollars to buy three jeans that Monroe had worn and gave one of his waistbands to Britney Spears Britney.

Although Monroe died as early as 1962, the trend of her cowboy appeal has not been interrupted. In the 80s of last century, when American clothing was in recession, and jeans were also in the middle of the bottleneck, GUESS boldly decided to launch the innovation of tight skins, sand washes and ankle three zipper style jeans to transform and name Monroe style jeans. Bloomingdale department stores help sell, and in a few hours, the jeans are sold out! The pioneering work of GUESS has made the cowboy go to the T stage in fashion as a fashion. The cowboy has gradually become a permanent fashion expression that is not affected by time and fresh and fashionable. The Monroe jeans were the original form of "skinny jeans", which is now popular among Hollywood stars and fashion designers. Monroe has also been the inspiration and symbol of GUESS since then. In the later advertisements, Monroe has become the theme of many times.

07 jeans birthday

May 20th is regarded as "birthday" of jeans every year, because Levi Strauss and Jacob Davis of Renault, Nevada, on May 20, 1873, have successfully obtained the patent right to wear copper fillet nails on the work pants, and the first blue jeans were born. This seemingly inadvertent invention has changed the history of clothing for hundreds of years. And Levi 's is also the most famous name in jeans, becoming the representative of the American spirit.

08 "best jeans wear Award"

In the early 1980s, jeans were not widely popularized in Asia, and people's impression was "work clothes" and "rustic wind". In order to make more people fall in love with jeans, the Japanese jeans Manufacturers Association launched a publicity campaign to "arouse people's demand for jeans." PR accepted the Commission and launched relevant publicity activities since 1984. So the annual "best jeans wear Award" was born, all kinds of celebrities were wearing jeans to the award stage. The most notable winner is Miss Hatoyama, the former Prime Minister of Japan. Besides that, Ayumi Hamasaki and Takuya Kimura won the award. Takuya Kimura had won the best jeans wear Award for five consecutive years.

09 Dsquared2 because of the rise of Mai Jie

Dsquared2 is a Italy brand made by Canadian brothers Dean Caten and DanCaten, and the two brothers were originally fashionable. Designer The reason is quite simple, because they can not find the comfortable and comfortable comforts. clothes 。 When the brand was founded, it was appreciated by Madonna. In addition to being a very popular pop queen, Madonna's taste in clothes is always good, which always leads to fans' fanaticism. She invited Dean Caten and Dan Caten to design 150 sets of costumes for her, including her albums. In the "Don 't TellMe" music video, Madonna dressed in Dsquared2 dress as a female cowboy in MV hot dance, let Haramoto Yotake's Dsquare D2 jeans show different sex appeal. This dress is fast becoming popular among young girls, and Dsquared2 is coming out next year. Women's wear Series. In the spring and summer of 2006, women's wear in Dsquared2 was more designed by cowboy hat and leather fringes, so that women could show their curves without losing their heads.

10 "the king of cowboys"

Roy Rogers is known as the "cowboy king" in the American movie world, because in the early American Western films, he showed the cowboy image vividly, cowboys were handsome and brave and filled with rustic jeans, giving men the most stubborn reason to like jeans.

11 sexy jeans advertising

In 1980, Bokiy Shields, who was only 15 years old, teased in front of the camera, said: "T here is nothingbetween Calvin and me!" this bold advertising slogan, Calvin Klein Jeans sales of jeans increased by 300% in just three months! This has also become the most classic line in the history of jeans advertising. Calvin Klein has always been the best focus of creativity. Since its launch, the sexy expression of strong visual impression has always been the pronoun of CalvinKlein advertising. In the next few decades, CK also insisted on a unique advertising photography, so that people can think of the brand when they see the picture. In the eyes of CK, nothing can be a taboo for sex. In the latest quarter of the 2012 advertisements, MertAlas and Marcus Piggott were co filmed, and the location was selected at Guanahani beach in St. Barts, Caribbean. Women's contour curves, gorgeous colors, high-density and elastic women's narrow leg trousers and straight line cut double indigo jeans designed for men have become the highlight. There is no doubt that this is also a colorful and sexy cowboy party.

12 presidential campaign in jeans

In 1976, when Jimmy Carter appeared in the US presidential election, everyone was surprised: he even wore jeans to publish his campaign speech. During the speech, he put his thumb into the belt or put it in his jeans pocket. People knew he was using this gesture to show his attitude and manhood. On that day, he attracted the voters' eyes like a magnet. Even in the old age, President Carter is still willing to wear jeans that are relaxing and truthful in his daily life.

13 jeans that never wash.

For a professional bull man, jeans are never washed. More and more cattle farmers began to appear in the city. They advocated buying "original pants" which had never been washed or faded. Then spend 35 years, carefully "raise" their own jeans. Takuya Kimura once said that his jeans are never washed. {page_break}

14, Wrangler Senior Brand Manager Davide said: cowboys are second layers of skin for me.

15 the most expensive jeans in the world

The world's most expensive and the oldest existing jeans in the world is Nevada Jeans, which was produced in 1880. In 1906, Levi s fire broke out at the factory in San Francisco. The jeans of the same section were all destroyed by the fire. This is the only surviving one, and no jeans were found. In order to preserve the only historical jeans in the world, Levi 's bid back in 2001 for $46532.

16, do the most fun!

If you ask why Diesel is so popular, its cynical attitude is so great! It's too young for people to love! Look at the advertisement of Diesel, you know, ease and creativity are everywhere. You needn't worry about anything in your life. Whether it is fat, imprisoned, not allowed, or stupid, slow, slow, Diesel has turned these shortcomings into a unique personality. It encourages those with rebellious and amazing creativity to wear jeans without having to wear them properly, just for fun!

17 Lee zipper changes

What makes Lee Coop Er famous is that it has made a revolutionary pioneering undertaking in the history of jeans. In the 50s of last century, LeeCoop er made an important contribution to creating different designs and tailoring methods for men and women, and first put the women's trousers zippers from the side to the middle. This caused great controversy and influence in the society at that time, but it was eventually accepted by people and was slow and slow for people to love. The move has made Lee Cooper famous. So far, Lee Cooper has been operating in more than 60 countries and regions around the world.

18 China's first Cowboy brand

People with bad memory and younger age probably remember the first Chinese jeans brand: apple. This is a brand from Hongkong. The first advertisement was broadcast on Shanghai TV in 1979. The announcer read "apple jeans". This is not a big wave in the poor mainland of China. It is said that apple jeans are red and dying. They only entered Beijing in the 80s of last century. It was about more than 100 yuan, equivalent to two months' wages of the workers. People who can not afford it can do it by themselves. This crazy scene had to remind people of today's "apple".

19 "jeans day"

Jeans day is different from jeans' birthday. Jeans day is April 20th every year. It was announced by the Losangeles women's security alliance that a local court in Italy had been convicted of rape without any resistance because of the fact that the injured woman was wearing uneasy jeans. The judge released the rapist in court. In protest against this ruling, it is a disgrace to women's dignity. The women's safety alliance called on women everywhere to wear jeans on April 20th.

201969 and China Red

GAP started making the first pair of jeans in 1969, and has become the classic symbol of the cowboy series since then. 1969. In order to commemorate the entry into the Chinese market, GAP recently launched the "China Red" limited edition collection of jeans Vintage1969, which is the first edition of Gap's first pair of jeans. The whole design process is completed in the United States, the whole batch. cloth It was made on looms in the 90s of last century. The most distinctive feature is the design of the crotch, which abandons the commonly used zipper, chooses the matte gold plated button, and the top is a red paint button.

21 Kerouac and his friends

The masterpiece of Jack, Kerouac, the representative of the beat generation, has been published on the road for more than 50 years. Over the past 50 years since the publication of the road, the United States has sold hundreds of millions of jeans and millions of coffee making machines, and American culture has changed. The "donkey friend family" we are talking about today is actually developed from here.

22 crossover in the name of Art

Jeans are not just jeans, they permeate every aspect of society, and artists and jeans also have no lack of cooperation. The famous Damien Hirst collaborated with Levi 's to "artyou can wear", adding the classic design elements of Damien Hirst to color splashing ink, including the butterfly and skeleton skull used in his classic works. {page_break}

23 non jeans magazines

Acne Paper, the two issue of the year, is not an independent magazine economically. Behind it is the Acne group, the strong brand of jeans. However, when you read its contents, you have to applaud the courage of independence. Its layout is highly sense of design, focusing on non-commercial information, from outstanding artists, handicraftsmen, organ performers to Sufi singers. It shows people the independence and aesthetics of simplicity and elegance. It never refers to its brand, nor does it display any page advertisement. Now it has become one of the most famous "commercial sponsorship independent magazines".

24 the Dsquared2 dealer told us: "jeans have a universal gene".

2523 cowboy politicians

If you still think jeans represent "barbarism", it's wrong. You see, more and more politicians and politicians wear jeans. Obama's daughter told the British Independent newspaper that Obama wore a pair of jeans for 10 years. When Russian President Medvedev and Obama had dinner together, they were wearing straight jeans under the dark suit. Some commented that it was both casual and strong. Whether French President Sarkozy or former British Prime Minister Blair, we can see their appearance in jeans. Does this mean that the "power" era of jeans is coming? Jeans are endowed with more and more meanings.

26 first ladies jeans

In 1935, Levis advertised women's jeans in the Vogue magazine. The first woman's jeans were born. Then Lee and Wrangler launched women's jeans one after another in the late 40s of last century. From then on, jeans are no longer a male patent.

27 poetic cowboy punk godmother

White shirt + loose tie + jeans, this is the classic costume of Patti Smith. This poetess, rock singer and punk godmother represents the classic and brilliant 1970s. She is also a trend guide. She has introduced Ann Demeulemeester into fashion design. Her unruly black hair, men's white shirt, narrow and dark jeans, casual black coat, thin and neutral figure became a model for fans to imitate.

28 Beckham's cowboy complex

Beckham seems to be inseparable from his jeans. In various street pads, the frequency of jeans is much greater than that of Vitoria. The giant knows his influence very well, and he seems to be quietly calling people to wear jeans - straight, wide legs and holes. He can dress every style as naturally as he grows on him. He used to spend a lot of money on a pair of Evisu jeans with gold buttons.

29 HOGAN by Karl Lagerfeld

In 2010, Hogan and Karl Lagerfeld co operated the "HOGAN by Karl Lagerfeld" series. This series blended with the strong personal style of Karl Lagerfeld and the practical aesthetics of HOGAN. The jeans in this series are worth mentioning, and will reveal the ultimate slender and wild wind.

30 two people best described in jeans

This is not an interpretation, but a personal idea: the two most suitable people to describe with jeans, one is Tom Waits, who is singing with a hoarse voice mixed with wine and breath, like a rough and tenacious jeans with muddy holes full of holes. That kind of tone, the life of a narrow Hotel, what else can he describe besides jeans? The other is Raymond Caffo. His novel is another voice from Tom Waits. He always carries a bottle, except for men wearing jeans.

31 the most accurate jeans

Edwin claims to be the most accurate and perfect jeans. The Japanese brand has first-class water washing effect, manual sewing of leather cards, and computer monitoring of the whole production process, so that tailoring and processing are included in the precise measurement area.

32 let the "hands" completely release the cowboy.

The traditional five pocket design points were improved, and the JASONWOOD 177 Series classic cowboy pioneered the unique design of oblique insertion bags, letting the "hands" enjoy the pleasure of releasing. The classic version and the constant fusion of fashion elements and passion have created 177 indelible aura in the course of JASONWOOD. JA S ONWOOD combines classic leisure style to make cowboy's dress more comfortable and comfortable. The 177 series combines the two elements of fashion, fashion and comfort. Once the product is launched, it is popular with consumers and consumers. The success of the 177 series shows the constant pursuit of JASON WOOD in the field of professional fashion jeans.

33 do you go through jeans jeans?

Have you been fascinated by riding horses, driving cattle and sheep, galloping in hills, grasslands, valleys and Western cowboys? Cowboy has become a symbol of ambition, adventurous and daring. Like cowboys because we have a heart to pursue freedom! We can also make a unique water cowboy on the edge of the pool and on the beach. The main men's swimming trunks, household clothes from Hongkong, etc., have entered the Chinese mainland market for more than two years. They have impressed the consumers with their fashionable sexy swimming trunks and simple household clothes in the past years. The brand is vigorously using new young designers, breaking through tradition in the process of product development, creating new experience of wearing. Its innovative design, the detachable "3D kernel", is reported by the CNNGO columnist of famous foreign media. Let you be a cowboy at the edge of the pool.