The Development Strategy Of Wedding Bird Clothing: Tailored High-End Experience And New Products Of Chinese And Western Teams.

These days, another good news is in North Yongjia.

The industrial park has spread, and Jaluca Daccio, a senior quantity teacher in Italy who has worked in the company for more than 2 years, has won the "wild goose Friendship Award" issued by the Wenzhou municipal government.

Foreign experts as movie stars

Cut the dress according to one's figure.

This award is devoted to the recognition of foreign friends who have made outstanding contributions to Wenzhou's economic and technological aspects.

This is a good news bird.

Sixth foreign experts have won the award.

It has always been the responsibility to build high-end clothing brands.

At present, 9 top European costumes and crafts masters have been employed in the company, fully absorbing the experience accumulated by these masters in the world's top apparel brand work and their profound understanding of clothing and luxury goods, integrating them into the clothing technology and brand culture of the wedding birds, and pushing the brand culture of "the East sentiment, the West and the rhyme and the new rules of the wind" to a new height.

Featured business: tailored high-end experience

In the past few days, Mr. Jie Lu, who is constantly on the winning track, has been working on the custom-made service of high end Western-style clothes for VIP customers in the Northeast China's bird shop. He also participated in the VIP customer reception and the new appreciation Club of the wedding bird clothing brand, explaining the clothing culture of Italy.

Mr. Jaluca is 43 years old. He was invited to be a senior craftsman and volume teacher 2 years ago.

Previously, he worked in Versace, the top clothing brand. He had a deep understanding of the selection and application of advanced fabrics and the European luxury market.

At present, the high-end tailored business of Mr. tailor is a high-end customer service project launched by the news bird. It mainly provides a kind of luxury experience that can not be duplicated for those who advocate individuality and taste.

Of the more than 1000 stores that have been popular in the whole country, there are about 300 currently offering this item, and the customized products extend from suits to shirts, coats, jackets, and skins.

And so on.

In the annual mass customization business promotion activities, VIP customers from all local stores can make an appointment with the senior craftsmen in Italy, who provide personalized services to customers.

Collocation, fabric selection and style consultation to enhance customer's dress experience.

Zhou Guoliang, general manager of the bird welfare center, reported that the birds set up a volume customization business department in 2007. The scale of the business has already reached 100 million yuan, and the product line is also expanding.

This year, new customized leather shoes business has been launched. Next year, we are ready to introduce belt customization.

As a matter of fact, as early as 2004, the news bird chose to market the volume customization service to the market, which is a clothing enterprise that excavated the market demand earlier.

Relying on the world-class production technology and R & D design team, the volume bird customization business has already been in the leading position in the industry.

Zhou Guoliang said that volume customization is a personalized service. The bird shop launched the business throughout the country. The market has a large geographical span and covers a large population. How to combine personalized service with large-scale business is a test for the operation ability of a clothing enterprise.

At present, there are standardized standards and efficient processes in the chain of senior fabric supply, professional volume and professional production, which can not only satisfy the personalized requirements of customers, but also strictly control the quality of clothing, and strive to achieve the perfect customer service.

R & D capability: new products of Chinese and Western teams

In an interview with the news bird bird Industrial Park, the reporter visited the "Phoenix Shang pin" shortly after the opening ceremony of the wedding bird dress in the headquarters building.

In a total of 2 levels of business shops, we have concentrated on ten major series, including classic, Chinese clothing, business, cutting-edge, leather goods, leather shoes, women's clothing, extraordinary, outdoor, underwear and so on. There are 3 international brands and other high-end brands, which can meet the needs of different groups.

It is reported that this is an innovation of this year's terminal bird retail mode. It aims to bring forward the most advanced wind direction indicators for local dress culture, and provide one-stop shopping experience for high-end customers.

In the year, the good news birds will open 8 to 9 "Phoenix Shang Shang" stores in Shanxi Datong, Shaanxi Shenmu, Fujian Ningde and other places, leading the consumption trend.

Behind the product of the "multi brand serialization" of the wedding bird is the accumulation of its production technology, R & D design and clothing culture for many years.

Since 1998, the first European top clothing technologist has been invited to join, so far, the good bird has always attached great importance to the high-end talents of international fashion brands.

In 2002, Giovanni Neglia, who was invited to be the chief craft craftsman of the wedding bird, for example, has provided a full range of careful guidance to the wedding bird bird suit from many aspects such as fabric, craft, and so on, and has launched a series of series such as "bird's down suit", "natural velvet Western-style clothes", "general linen business CEO handmade Western-style clothes" and so on, so as to enhance the market competitiveness of the wedding bird clothing.

The drive of foreign experts has also created a highly developed market research and design team for fashion birds.

In the two part of the wedding bird clothing technology, the reporter learned that there are more than 60 technicians in this department, which are divided into 3 groups, such as plate making, craft and sample clothing development. Each quarter can develop 1500 kinds of styles. Finally, the company achieves a mass production of over 1200 kinds.

Taking the research and development of the best selling version of the new year's fashionable clothing as an example, when the whole team controls the fashion trend of fashion abroad, the trend of the concept of "self-cultivation" is explored. The fabric is searched immediately, and the plate is tried out in the design department, and a brand is selected for market exploration.

Hu Pinggui, the two director of the costume technology, said that every year there were original new products issued by the newspaper bird, like the "zero gram weight" suit, the chest lining and the shoulder padding of the western suit this year.

Last year, the company declared 6 utility models and 4 invention patents in the research and development section.