China Fashion Brand Six Exhibitors Paris Fashion Week

China

"Ji Fen" hosted a fashion show at the Intercontinental Paris Le Grand Hotel banquet hall on the 28 day of the Paris Fashion Week "China Night" 2013 spring and summer.

As the artistic director of "Ji Fen", Xie Feng is a national intangible cultural heritage and folk traditional handicraft this season.

"As the source of creation, the original flavor of Miao embroidery is presented in its own fashion series through modern production techniques. It tells a story in the mountain with the language of fashion.

Designers use colorful natural tones to depict the spring's prosperity and the vitality of summer, and add a touch of charm to this season's dress.

The designer also selects the patterns on the ancient embroidered clothes of the Miao, flying birds and grass insects, enlarging the details of the patterns, and through the ingenious design and processing, organically integrates these patterns into a modern dress.

According to Xie Feng, in order to get design inspiration, he went deep into Guizhou quarter knife Miao village early in the year.

He thinks that Miao embroidery has a traditional Chinese way of life, records the history of the nation, bears the memory of his ancestors, and permeates the emotions of the people.

At present, Miao embroidery is facing the challenge of the sharp decline of inheritance and the faultage of traditional culture.

Embroidery, he said, is just a representation of handicraft culture. Its essence is a symbol of life in classical, noble and happy, and the cultural ecology of chain breaking needs to be regained and integrated urgently.

Xie Feng believes that Miao embroidery has become a special "language" for the Miao women. Though silent, it is more direct and fresh, and it is also worth the earnest "listening" of people outside the mountain.

Xie Feng once founded the "Ji Fen" brand in 2000 from Matsuda Hikaru, a famous Japanese fashion designer.

Xie Feng has been in Paris for the 6 time since he first landed in Paris fashion week in 2006.

Clothing week shows the costumes.

The JEFEN brand is designed for 28-40 year old women who are confident, intelligent and elegant.

The materials are mainly natural materials such as wool, silk and hemp from Italy, which reflect their noble taste.

In the design, there are many fashion elements in the simple design demeanor, which reflects the designer's observation and Reflection on fashion, art and pop culture.

Ji Fen (JEFEN) is a noble costume designed for women of 28 to 40 years of age.

The materials she chose were mainly natural materials from Italy, such as wool, silk, hemp and so on, and made of the most advanced fabric processing technology.

In design, the basic elements of fashion are integrated into the simplicity of fashion.

Especially in the version, more consideration is given to the many characteristics of the body shape changes of women over the age of 28. Based on the European code version, the design is made through in-depth study of the eastern female body.

It guides people's high quality lifestyle through fashion, noble and unique cultural connotations.

It is not only a dress, but also through the fashion design, exquisite handwork making technology, the combination of Chinese and western, unparalleled plate making, which fully reflects the appearance and pride of people wearing JEFEN brand.