Many Garment Enterprises Set Up Colleges To Help Improve Their Retail Performance.

In recent years, with the growing importance of retail terminals, Seven wolves Bauder, PEAK, Gore and many other garment enterprises have begun to establish their own retailers college. On the one hand, this will enable enterprises to pay more attention to actual combat, and on the other hand, they can cultivate their own talents and be valued by many peers.

Help improve retail performance

In August 2011, Bao de group founded the Business School of Bao de. The main business of the business school is internal training, external skills training, degree title, poverty alleviation program and personnel training. In 2012, with the help of the business school, Baode group launched the "model store" activities in its nationwide retail stores to improve the profitability of single stores.

Besides Bao De, min faction Casual men's wear Representatives of the seven wolves also built their own retailers college. Wu Xingqun, director and CEO of seven wolves, said: "seven wolves retailers school lecturers are from Europe, the United States and Taiwan, etc., the enterprise's own teaching materials, set up professional including store related display professional, prop professional, promotional professional, public relations professional and so on, are not found in traditional clothing college textbooks, therefore, it is more helpful for the actual combat of enterprises."

In recent years, it has sprang up in the northern market. Quanzhou The brand is also one of the enthusiasts of retailer college. According to Lu Xiaojiang, marketing director of the company, "the retailer of the high school will introduce a domestic top retailing subsidiary organization to carry out retail training in all regions of the country through single store supervision and field teaching instead of teaching", so as to help the terminal enhance its retail performance.

Focus on training advanced retail talents

Why are so many Quanzhou garment enterprises joining the ranks of self built retailers?

In recent years, with the continuous decline of competition channels in garment industry, the profitability of the retail terminal has become the most critical part of the success or failure of the enterprise. The assessment of the store has also been refined from the original store effect (single store efficiency) to the flat effect (per square meter).

Nine year old king realized this problem many years ago, and put the main force of its channel on the terminal of self built stores. The seven wolf has increased the expansion rate of its own stores in recent years, and the company's 1 billion 800 million private placement in 2012 will also invest in the store resources. It is understood that over the past three years, Gao Er Pu has initially established its own terminal operation system, currently has more than 300 stores in more than 300 cities nationwide, and at the same time set up counters in more than 500 shopping malls.

But on the other hand, there is a serious lack of senior retail talents in the apparel industry. "Clothing retail talent is blank." Wu Xingqun said. In this regard, Mao Lihui, a senior observer of clothing retailing in China, analyzed: "the average monthly salary of clothing retail front-line employees is only 1500 yuan, so it is very difficult to turn front-line employees into partners of enterprises so that they can consciously improve their store effectiveness." It is in this situation that many garment enterprises have chosen to build their own retailers colleges to strengthen the training and upgrading of retail talents.

Business schools should never be formalistic.

However, for a popular business school fever, a person from nine Mu Wang said: "the key to the retailer College of clothing industry is to see the real results."

Reporters learned that, at present, some large enterprises, their retailers' colleges and universities operate more standardized, pay more attention to actual combat, and some even introduce management consulting companies and other "brain" to assist their own courses, such as seven wolves, Gao Er PU. However, there is also a retailer college that is only a way of calling. "Some enterprises only call a few people at the time of ordering meeting, for the one or two training course for dealers, they say they set up a retailer college." One industry insider, who declined to be named, said.

"From Quanzhou enterprises to build business schools, we can see that at present, domestic universities, especially textile and garment colleges, lack professional and practical talents." Wu Xingqun thinks.