Luxury Second Tier Cities "Show Face"

Unlike major shopping malls,

The discount show is not large, but there are plenty of luxury goods and discount.

Reporters at the scene, Hermes scarves, Dior perfume, Armani's

, Gucci's leather bag, Prada's shoes, Burberry's windbreaker...

Almost all the top international brands can be found here. Seasonal goods are generally 20 percent off of the counters, and the off-season products are even as low as 4-6 fold, which is very attractive.

Under the gathering of big names, only the most familiar LV of domestic consumers is lacking.

Hearing the reporter's question, Ms. Jin Yunliang, the head of the cooperative business, said: "in the past two years, the level of luxury consumption in Wuxi has been rising rapidly. Even the second tier cities such as Wuxi have gone through the" entry-level "era.

Owning a LV bag has been the dream of many fashion designers. Today, richer brands and more high-end products are rapidly upgrading the level of domestic luxury consumption.

The reporter learned from the Wuxi business department that over the past three years, more than 60 famous international fashion brands have been put together in Wuxi.

Among them, in the summer of 2009, it was known for its "nobility".

Jiangsu's first store is located in Wuxi Da Dong department store, marking the city's luxury consumption to a new level.

"After several years of cultivation, there has been a steady consumption of luxury goods in China. They no longer need to buy high-end brand low-end products to show their worth, instead of pursuing a more valuable consumption experience."

Peng Haizhu runs a luxury nursing shop in Wuxi. She told reporters that in the past two years, she has seen her guests, changing the leather bag from 10000 yuan LV to more than ten million Hermes.

Another change that Peng Haizhu feels is that from the store to the discount field, some of the "limited money" and "commemorative edition" products that were originally only stars, the customers who consulted and purchased significantly increased.

"Some brands" iron powder "at a cost of tens of thousands of gold, to the world to collect limited edition, in addition to their own use, but also for collection and investment.

In the eyes of a small number of prospective buyers, luxury is not only a need for personal consumption, but also a lucrative investment channel.

At the discount conference, the reporter met a senior buyer, Mr. Cao, who was keen not only to purchase all kinds of limited price brand bags, cosmetics, watches, but also to invest in the world's four largest luxury group stocks through overseas capital markets, such as LVMH and PPR.

Mr. Cao believes that luxury brands have higher investment starting point such as brand ownership and distribution rights. Ordinary people can participate in its investment through buying stocks and index funds.

He believes that with the idea of luxury permeating every aspect of life, some emerging experience luxury items, such as hotel catering services, vacation services, medical and health services, can become a part of luxury investment.

"The purchasing power of domestic consumers makes it possible to invest luxury goods, but a mature market must be built on the deep recognition of consumers' brand culture.

In this regard, there are still many courses to be filled by domestic consumers.

Beijing University luxury management professional tutor was grim in April this year at an investment appreciation conference in Wuxi.

Luxury investment has been developing rapidly in the second tier cities such as Wuxi recently, but it is still in the stage of paying for Logo (brand). Consumers' cognition of luxury brand culture and connotation is still shallow.

"What brands are famous for buying, what other people do?"

The judgment of experts has been constantly confirmed in reality.

At the Wuxi luxury discount conference, the reporter saw a 8000 yuan Hermes belt causing several customers to compete. A middle-aged man insisted: "my friend said this orange is the most classic, and I want to buy exactly the same."

And at the door of a LouisVuitton flagship store separated by less than 200 meters, the international "one meter line" has been revoked, the store door is open, sales personnel are lined up to greet guests in the doorway, and the expensive private service praised by luxury goods is hard to find.