Dialogue Forever 21 Executive Vice President Larry Meyer

Reporter:

In the United States is the pronoun of "fast fashion". How do you understand the word "fast fashion"? How does Forevre 21 achieve "fast fashion"?

Meyer: we feel proud to be a fast fashion representative. They also feel very happy to be able to shop at Forever 21, go shopping and feel the fashion of such a fast fashion.

Reporter: now there are many brands like H&M/zara/C&A and Forever 21 in the country. What do you think are the advantages of Forever 21? What aspects are unique to you?

As a fast moving brand, we attract consumers with our good clothes and very fashionable sense of touch. We are very confident about this.

Interviewer: I looked at the data and said it was Forever 21 in Beijing.

Sale.

Forever 21 online shopping malls and Shanghai, there are men's clothing sales, it seems to be relatively small, a small area on the third floor, would like to ask why the proportion of men's clothing in this area accounted for less? Is there any future plan to expand the sale of some men's clothing?

Meyer: because this shop is big enough to put a lot of clothes on.

Beijing may not be able to cope with the restriction of area.

But we continue to expand the development of men's clothing, which is a continuous development process, and is growing every day.

Reporter: are there any Chinese designers in the Forever21 design team? If so, how do they integrate Chinese elements into the design of clothing?

Meyer: our designers are all over the world, bringing together our inspiration to form a brand new series.

The number of our products and the number of shops will grow, and we will have more development in China.

Reporter: did you launch any limited products such as the clothing or design that you can only buy on this side of Shanghai?

Meyer: No.

There are some special forms for the opening of the new store. It may be that the price is relatively favorable, the quality is very good, and there will be some such products.

Reporter: the opening ceremony of Forever21 flagship store in Shanghai happened to coincide with the two festival of China's Mid Autumn Festival and national day. It is also a 8 day long holiday. Is there any promotional activities for Forever21 flagship store in Shanghai during the festival?

Meyer: we know that Shanghai will attract many people from all over China to travel. We also very much hope that people from all over China will see Forever 21 in Shanghai and are very happy to let them know our brand.

Because the price of our products is very low, consumers usually feel very surprised when they enter the store. They can buy very fashionable products at relatively low prices.

Reporter: last question, what do you think of the fashion for young people in Shanghai this time in Shanghai? Or what advice do you have for them?

Strickler: young people in Shanghai are also very fond of fashion. In the autumn and winter season, Forever 21 has some very suitable single products, such as leather skirts, leather jackets, boots, and high heel shoes, which are very suitable for collocation in autumn and winter.