South Korea's Clothing House "622 Mode Supply" For Golden Week

　　 Han Du Yi she CEO Zhao Yingguang revealed that Han Du Yi has begun to make full preparations for Taobao double eleven this year, and its stocking value is now around 60 million. He predicted that Taobao double eleven might encounter the "spoiler" of other electronic business platforms. In view of this situation, the South Korean clothing house will adopt the "622" mode of supply.

　　 Zhao Ying Guang Explain the so-called "622" mode of supply, that is, the supply of basic and special contributions to different platforms. Take Tmall and Jingdong as an example. At present, Tmall and Jingdong are 60% of the same clothes in the clothing market of the Korean and Korean homes. The 60% products will adopt the same price strategy and do not participate in any activities. In addition, Han Du Yi house will develop a 20% contribution to Tmall and Jingdong respectively. All products participating in the promotional activities will be transferred from the 20% special contributions.

Zhao Yingguang introduced that the current "platform struggle" between platforms has become more intense, and brands are being caught in the middle. With the "622" supply mode, this pressure has been greatly alleviated.

"Now our policy is that as long as the sales volume of a platform exceeds 5%, we will develop special funds for it.

It is learned that Taobao's sales and other distribution platforms account for 50% of the total sales of Korea's clothing houses, of which Jingdong mall's sales account for 15%.

Zhao Yingguang expects sales of Taobao double eleven Korean homes this year will be between 50 million and 60 million. "Now the pressure of double 10 is too great, customer service, warehouses and other aspects are the test. So we didn't want to sell too much at the beginning. If we sell about 50000000, we can finish it in three days. " Zhao Yingguang said.

China clothing Brand research center analysts believe that the annual double eleven has become the carnival of online shopping in China, and the major clothing businesses are also actively taking the opportunity to launch various promotional activities on platforms such as Taobao and Jingdong. However, it has been reported that Tmall double eleven prohibits businesses from participating in similar activities on Jingdong and other e-commerce platforms. Therefore, businesses should also be rational and must not blindly participate in the war.