Main Factors Affecting The Price Of Clothing Exhibition Stands

In fact, the influence

The factors of booth price and the method of setting up the booth price will ultimately decide the price of the booth.

The factors affecting booth price include many factors, such as the operating cost of exhibition enterprises, the profit level of mice enterprises, the overall management strategy of exhibition enterprises, market demand, market supply, industry competition, and market development environment.

Pricing objective of clothing exhibition

The pricing objective of clothing and exhibition shows the direction of pricing.

Generally speaking, the pricing target is directly related to the marketing target of the enterprise, and the marketing plan goal is also related to the general management objective of the clothing exhibition. In some cases, the pricing objective may be directly pformed from the general management objective of the clothing exhibition.

Competition situation of clothing exhibition industry and competitiveness of clothing exhibition itself

Fashion Exhibition

The situation has great influence on the pricing of exhibition. In the case of small difference between the clothing exhibition business and the existence of many competitors in the market, the exhibition enterprises' activities in the price range are also reduced.

At the same time, as a clothing and exhibition enterprise, we should objectively evaluate their competitive ability and work out a feasible enterprise price plan according to their own competitive ability.

Costumes and Exhibition costs

Cost is an important basis for determining the price of clothing exhibition items, which determines the minimum price.

The cost of clothing exhibition items includes two parts: investment cost and operation cost. It is the sum of all expenses incurred when providing exhibition services to consumers.

Demand situation of clothing exhibition market

Any clothing exhibition project must be operated by the market and approved by the exhibitors, so that the profits and business objectives of the enterprise can be realized.

Therefore, we must take into account the demand and payment ability of exhibitors in the pricing of exhibition enterprises.

If the price is too high, it is easy for the exhibitors to believe that the price does not match the value of the exhibition items provided by the exhibition enterprises, thereby losing the exhibitors, thereby making the exhibition enterprises lose the opportunity to make profits; if the price is too low, it will not be enough to compensate the exhibition.

Medium cost and expenses.

Market development and market environment of fashion exhibition

The development process of any market can be divided into four stages, namely, the slow growth stage, the rapid development stage, the peak stability stage and the decline stage.

Different stages of market development require different business prices.

For example, when the clothing exhibition is put into a market that is in the initial stage of slow growth, the pricing personnel should first compare and analyze the quality of the competition items, and make corresponding lower prices, so that it is possible to establish its competitive advantage in the market.

The overall management strategy of clothing exhibition

The overall management strategy of a clothing exhibition is the general plan of action of all departments formulated and planned to achieve the general goal of the enterprise.

All business plans and sub strategies should be consistent with the overall business strategy and not conflict with each other.

As an important part of the clothing exhibition management strategy, the price strategy is no exception.

Therefore, when carrying out the pricing decision of clothing exhibition, we must take into account the requirements of the general management strategy of the clothing exhibition.