How To Use Two-Dimensional Code Marketing In Clothing And Footwear Industry

Two dimensional code innovation of enterprise's traditional marketing mode to accelerate information pformation

Over a long period of time, enterprises

The way has always been a one-way marketing way, making light boxes, outdoor advertisements, DM and so on. It can do visual interaction for users to do cramming. Users can only see or do not see, can not interact, or need to interact with each other. It requires a tedious process. Users should remember URLs or contents or a long string of letters. Despite the popularity and advancement of communication terminals, a user needs to interact with an advertisement at least three steps to complete. At the same time, it will bring a certain amount of interaction cost, and then the urgency of some social places. The traditional advertisement can only play a short visual effect, and then disappear.

This kind of marketing has not been changed for a long time, and the marketing of enterprises can only be carried out through large and numerous advertisements. However, the appearance of two-dimensional codes has been favored by many enterprises. Through printing various forms, beautiful two-dimensional codes, no matter how large the advertising bits are, the enterprises will immediately become "big".

The user can scan the two-dimensional code by using the scanning software inside the phone, and instantly capture the information in the two-dimensional code. Then, using the network function of the mobile phone, it can instantly complete the interaction with the advertisement, such as downloading coupons, signing up for mobile phones, participating in the network survey, paying attention to the enterprises micro-blog and enterprise WeChat, collecting points, downloading music and applications, watching the short films of enterprises, and making interactive raffle tickets.

All kinds of advertisements are not so far away that they become "within reach".

In 2010, McDonald's launched the "two dimensional code" coupon, which made the two dimensional code into the daily consumption field. McDonald's has made a significant breakthrough in the marketing mode, and has brought a huge income to the sales of the company. Subsequently, many domestic enterprises have been testing the two-dimensional code marketing. There are many giants such as China Mobile, China Telecom, China Unicom, Haier and so on. They are playing the two-dimensional code on the subway corridor and the TV screen, so that users can get the advertising information quickly, the traditional marketing methods are gradually abandoned, and the two-dimensional code marketing has become a new enterprise.

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Affected by the mobile Internet industry, the two-dimensional code is deeply applied.

With the popularity of the new two-dimensional code marketing and the outbreak of the mobile Internet industry, the two-dimensional code has been favored by the mobile Internet network companies, and has been further applied by many mobile Internet companies.

Built in scan function to achieve mobile payment, Jingdong mall built-in scan code function for mobile phone order shopping, UC browser built-in scanning function to scan the code page, and Tencent WeChat built-in scanning function, to add WeChat attention, offline to receive membership card and other functions, Tencent WeChat's application and extensive promotion of two-dimensional code, so that the traditional sina is also on pins and needles. In September 24, 2012, Sina announced the official launch of the two-dimensional code function, with users can easily share exclusive two-dimensional code in various scenarios to promote themselves or use the client client to scan the two-dimensional code, save the tedious input search, and quickly interact with each other, browse the web page or publish the QR code, let the mobile phone users slowly away from the computer, download the application, download the video, and sign up online. From the initial scanned leaflets, Yi Lai Bao, user manual scanning and downloading applications, to more and more mobile Internet companies, directly in the application built-in scanning function, Taobao client

As long as the scan code can be completed, so that the mobile Internet has become truly mobile. At the same time, traditional Internet Internet companies have been pformed, such as Baidu, Jinshan, 360 and so on, have laid the mobile Internet. At the 2012 China Internet Conference, Jinshan software CEO Zhang Hongjiang said that the mobile Internet will be pformed into the mobile Internet, and all products will be pferred to the mobile Internet.

And the two-dimensional code is just like the entrance of mobile Internet. Through this entrance, mobile phones can grab massive Internet resources at any time and anywhere, and carry out more in-depth interaction.

Popularity of two-dimensional code and rapid expansion of o2o scale

Mobile Internet industry

The deep application has stimulated the prosperity of more industries.

In the mobile shopping market, the mobile phone provides a perfect complement to the traditional shopping mode by scanning the two-dimensional code, placing the order and receiving the goods.

The subway virtual supermarket launched by Tesco supermarket in Korea has achieved great success in a short time. The report of Home Plus shows that online revenue has increased by 130% during the activity period, and over 10 thousand loyal customers have completed the purchase in the subway station.

The launch of the virtual supermarket has also reduced the gap between Tesco and E market, which is ranked first in the market without increasing the physical storefront.

The idea of Tesco won the Cannes media Gold Award in 2011. The model was first copied by the domestic electricity supplier No. 1 shop. It launched a two dimensional code supermarket in the subway and public pport platform, and carried out mobile shopping by scanning the two-dimensional code. Other e-commerce enterprises and platforms were also unwilling to lag behind. For example, Jingdong mall, Taobao, Dangdang, suning.com also launched two-dimensional code shopping. The diversification of two-dimensional code storage information enables more enterprises to favor, and is also used by enterprises to perfect.

In terms of shopping, two-dimensional code is used for shopping vouchers. After buying movie tickets and goods, users receive the two-dimensional code MMS issued by enterprises. Users can carry on the offline consumption with their mobile phones. In the fast wave industry, pulsation, Lok bar potato chips and so on are all used in the application of two-dimensional code, in order to expand the visibility and enhance sales volume of enterprises.

In terms of traceability, the application of two-dimensional code is also common. Two dimensional yards of rice, two dimensional code watermelon, and two-dimensional code fruits are increasingly entering the lives of people. By scanning the code users can trace back to the source of food, eat the truly reassuring food, to a certain extent, improve food safety.

With the popularity of two-dimensional code, more and more consumer goods companies begin to make new applications. 2012 China Internet Conference CEO Ma Huateng Ma Huateng strongly recommended O2O, Tencent WeChat in the depth of application of two-dimensional code, but also carried out large-scale offline expansion, these are the opportunities brought by two-dimensional code.

The explosion of two-dimensional code has brought more classical applications to the expansion of O2O mode.