Elimination Of Clothing Inventory

Do "effective" sales promotion activities.

To deal with inventory, we must talk about three words: "quick, ruthless and accurate".

Although there are some reasons for this, there is a problem. In today's serious surplus capacity, discount is everywhere. Dealing with inventory is often a blessing. Discount and price reduction will inevitably affect the overall image and price system of the brand, reduce customer loyalty to products, do not discount, clothing products are too outdated and outdated, and store in the warehouse will only become more and more devalued, and finally become a pile of waste cloth.

Changing the way of display and changing the pattern to promote sales can also attract many consumers' attention. Just like wedding photography, with the help of model stage display, children's clothing can be moved around by floats, animated cartoon characters, intellectual games and other activities to attract children, so that they can feel the freshness of the brand and enhance their brand image.

Deliver the barn as a gift to the customer.

At the scene of sale, the words "buy one get one" are presented, and the clothes that are originally priced not high and have functional clothing are presented to the customers. Under normal circumstances, the customers will carefully select them until they pick the right ones.

Frequent surprises to customers will enhance customers' interest and stickiness.

Speaking of gifts, shoes and clothing marketing experts

Deep understanding, he believes that people have the mentality of greedy small cheap, whether there are gifts or gifts attractive, often when customers hesitate, it will play a "decisive tone" role.

Although the function of the gift is great, the following principles must be observed when choosing. The first kind of gift is best practical, regular or necessary.

For example, in addition to ball machines, hair driers, sticky rolls, scarves, rapeseed oil, thermos cups and so on, such gifts are often used by customers, and the prices are more pparent.

Therefore, we must choose products with relatively good quality. Do not buy those low-grade, poor quality gifts to save costs.

If the quality of the gift you choose is too bad, what you send is affection, but what you get is infamy. The result is just the opposite.

The second kind of gift: look at the expensive items, but actually they are not expensive.

For example: health products, watches, diamonds and so on, such goods because the selling price is relatively high, the price is also opaque, often to the customer accounted for a very cheap feeling.

A businessman has made such a promotion: in the ten days after the new products are listed, customers who purchase 1688 yuan of the brand products can receive a Swiss diamond watch worth 1688, ensuring that the original Swiss watch is guaranteed 100% diamonds, and a fake penalty is ten.

When the advertisement came out, it caused a great sensation in the local area. At that time, all of us flocked to the market, and merchants made a great profit.

A good customer really did the identification with a watch, and found that the watch was really a diamond watch.

Actually, the secret of this gift is that diamonds are real, but how many customers know that diamonds are 100% diamonds, some diamonds are millions of carats, and some diamonds can only buy one kilogram at 1 thousand yuan?

Third kinds of gifts: creative, interesting and rarely seen in the market.

This kind of gift, because of its less circulation in the market, is novel and interesting. It can satisfy many customers' curiosity, and can not find the price contrast. It is also a good choice of gifts, such as the alarm clock that will run, the lighter of the electric shock, the magic props and so on.

Another way of thinking "packaging" inventory

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For sale terminals, it is not necessary to consider off-season garments as "goods that can not be sold".

Under the situation that the global mix and match trend is becoming more and more intense, a new breakthrough can be seen in a new way of thinking.

Spring and autumn wear and summer wear can be sold across the season. It can be used as a winter primer and can be matched with seasonal fashion clothes, and the seasonal fashion elements may become popular clothing styles.

In addition, the clothing of the season will not necessarily be out of date. According to the fashion cycle, the clothing that is popular the year before is still more popular with consumers. Especially in the coming year, it will still be hot clothing.

Some brands

In this way, enterprises will leave the clothing of the season ahead of schedule, which will be more convenient and faster than the new listing.

At the beginning of August, Lin Xiaoyan, who opened a shop in Wudaokou, Beijing, began work on clearing the stock and throwing goods.

The main reason is to keep the rent for two or three months and stick to the peak season.

At this time, Lin Xiaoyan will change the "makeup" of the shop, put the accessories in a prominent position, match with the clothing of the stock, such as earrings, necklaces, bracelets, anklets, and a bag with a sense of design. After the match, customers will always buy a full set of clothing and clothing, which is originally a stock, but with accessories as a highlight, a little mind will become the "bright spot" in the eyes of the guests.

Choose "digestion" channels

Different inventory needs different channels of distribution, and there is still much room for profit in the market.

For example, the Yansha shopping mall is a 30% buckles, a better brand 28%; Cui Wei is generally 28% left or so; the lower point of the second tier market is about 25% of the top shopping mall, the general shopping mall is between 10-15%, while the discount points of Adidas and Nike brands are even around 6-7%, and the space of Li run can be imagined.

With the expansion of the "Taobao" army, there are not many enterprises that use the network to store and sell stocks.

But more brand suppliers still rely on traditional old discount stores, such as Oteri J, discount stores and other retail chains.

Gong Haiyun is the agent of Pierre Cardan jeans and Italy kangaroo, and has opened many "water stores" in the high-end discount stores in Beijing.

"In Yansha orlies, our business is very good. The annual turnover of 40 square meters is about 5000000 yuan. In addition, there are 5 outlets in the top grade discount Plaza. There are 4 good businesses, and 5 million yuan can be digested in one year.

"Water shop" is our company's most profitable shop, and in some old traditional department stores, sales are sometimes not easy to do, and it is stressful.

Gong Haiyun said.

Wang Tao, a dealer from Qingdao, thinks that simple digestion of inventory is difficult to ensure normal sales and profits because of lack of color and broken codes. He and his manufacturers have agreed to put some profitable products into it, which is relatively good.

Chen Wen Ge, the marketing director of Beijing Kai Kai Le Travel Products Co., Ltd., also disclosed that the outdoor brands they had operated had concentrated on the old stocks in the shops with less than 100 square meters discount, and probably sold for about 1000000 yuan in 7 days.

For example, the long run shops like ottles and top grade discounts are always particularly concerned by brand enterprises, but because of their threshold restrictions, not all brands can catch up with the inventory cash.

Most small and medium-sized brands rely on the flow shop in the commercial center of the suburbs to complete the important task of handling inventory. For such shops, experts suggest that they should keep away from the sales area of positive goods, and do not neglect the maintenance of brand image because they are shops.

Establishing "special" sales channels

A shop in Guangzhou specializing in brand sportswear, because of the backlog of hundreds of outdated sportswear, occupied a lot of money, so that the boss was very worried, through the retail market is obviously unable to sell these stocks in the short term.

Later, the owner of the shop found a way.

There are many major secondary schools in Guangzhou, and college students are the main consumers of sportswear, and they generally love famous brands. However, many students can not afford brand name sportswear because of economic problems.

So the boss, through the friends of the education committee, contacted the sports department of more than 10 schools or the teacher in charge of sports equipment.

He sells sportswear to school students at a price lower than 30% of the retail price of the market, and at the same time giving 10% commission to the school as a sponsorship fund for the purchase of sports equipment, this is a good thing for both sides.

Some schools provided him with short selling sites, some provided him with support for broadcasting advertisements and bulletin board advertisements, and some work study centers also organized students to run sales for each of his dormitories. He also made some small money to sponsor activities such as badminton and basketball competitions in schools, and further established relations with schools.

Because of cheap and good quality, it took more than two months to clear all the goods in more than 10 schools.

After this attempt, the University's channel has become a new sales channel for him, and it can achieve twice the result with half the effort.