Take Shortcuts To Enhance Product Value Added

"The proper selection of color will make the whole design rigid, soft, and harmonious, otherwise, it will make a series of products overshadowed and directly affect the customer's recognition of the product."

Engaged in the design and development of women's fashion knitwear for more than 10 years, one industry knows the importance of knitting color to brand.

A few years ago, in order to save operating costs and reduce operational workload, they used the rest of the year's yarns to make samples.

As a result, many customers have lost interest in their products when they see fresh colors, regardless of styles and materials.

Today's domestic

There are many brands, products and competition. How to make their clothes attract consumers' attention in the shortest time and arouse their desire to buy are urgently needed by many garment enterprises.

According to the survey data, whether clothes can be accepted by consumers depends on four factors: color, style, fabric and technology. Among them, because of the lack of professional discrimination ability of ordinary consumers, fabric and technology have the least influence on them, and color is the first element to enter the public view.

As one of the most important external features of clothing, it often determines the fate of clothing in the minds of consumers, and the competitiveness that it creates is low cost and high added value is more powerful.

The same clothes, because of different colors, some hot, some unsalable, color differences often determine the popularity of clothing.

"Color is an important basis for people to identify and understand brands. People give specific cultural connotations to express their feelings of happiness and disgust."

Hu Song, deputy director of China Textile Information Center, said in an interview with reporters that the effect and glamour of color can often represent the image of a brand, become a brand characteristic and give people a strong brand impression.

In his view, color is not only decoration, but also a symbol of conveying meaning. It can arouse people's Psychological Association and emotional experience.

It is precisely because our feelings, feelings and physiology are directly related to color. Therefore, whether the color of clothing has aesthetic feeling will not only directly affect people's desire to buy, but also directly related to whether an enterprise can successfully sell its products and gain profits.

Color and brand are related. Brand names with distinctive styles often have basically consistent but varied color styles, such as Benetton, which is the primary factor for consumers to establish brand awareness.

A tactile and sensitive garment company will pay great attention to the influence of clothing color on brands and consumers.

When color becomes a profitable way, who can ignore it?

At present, the textile and garment industry has entered a new period of adjustment and upgrading of industrial structure. Textile and garment enterprises pay more and more attention to improving product quality and core competitiveness, and strive to gradually shift from the low value-added industrial chain to the high value-added field.

Where does high value-added come from?

French color master Lankoro once said that on the basis of no increase in cost, by changing the color design, it can bring 15%-30% additional value to the product.

Therefore, textile and garment enterprises start from the color to improve the added value of products, thereby enhancing the market competitiveness of enterprises, is an ingenious breakthrough for enterprises to carry out value innovation.

Color runs through every aspect of textiles from design to finished products: trend prediction, color design, fabric procurement, dyeing and proofing, and making garments. Some western developed countries in Europe and America have made color as a supply chain from textile and apparel supply chain.

Some famous brands in China have also realized the importance of color design and development to the survival and development of enterprises, such as Lining, adoring, white-collar, and so on.

These enterprises have a clear brand positioning, each quarter will be based on brand personality and market demand, to develop this season's color style, based on the selection of fabrics, fabric dyeing and finishing enterprises to place orders.

This top-down product development mode has made textile and garment enterprises firmly control the initiative of color development, accurately display the brand personality in the color of garment, gradually form a prominent brand style, and have more and more loyal customers.

"An enterprise starts to have its own color, which is itself a manifestation of brand value, and an exploration of a new marketing mode."

An expert said.

Although color is an important factor to attract customers' consumption, how to carry out color management, control and application is a process of combination of art and science.

Enterprises should not only develop their own color, but also restore these colors to the product in a completely way, so that the colors can be fully expressed.

Whether the process is completed is closely related to the delivery time, product quality, product price and the quantity of future orders.

However, many textile and garment enterprises in China do not develop color independently. They choose fabric and color directly from the fabric provided by the fabric supplier, so that they can save the cost of design. In addition, it is necessary to pass many links from the designer's color creativity to the exact realization of the color on the garment. If there is no good management control method, the color on the final garment will probably be inconsistent with the color that the designer wants.

"From the point of view, these enterprises have saved the cost of color design and management and obtained short-term benefits. In the long run, due to the lack of personalized color development, product color has no characteristics, enterprises will gradually lose brand personality and consumers, and can only wander in the low value-added industry chain, and ultimately lose long-term interests."

Lining (China) Sporting Goods Co., Ltd. senior manager of clothing product design department thinks.

Moreover, due to the lack of scientific management of color, communication between textile colors in design, production, purchase, sale and consumption is usually dependent on subjective explanation, which not only restricts the color innovation ability of the designer, but also leads to the lengthy, high and inaccurate product development process, which seriously hinder the enhancement of product development capability and competitiveness.

The industry also said, "designers and textile and garment enterprises, in addition to the need for perceptual knowledge of color, to stimulate creative inspiration, but also need to raise the awareness of color to a rational height, to the level of effective application and management of color."

Therefore, the establishment of a unified color system for Chinese textile and garment industry enables different enterprises to communicate with the same color language, which can greatly improve the reaction speed and accuracy of color realization of the whole color supply chain, thereby shortening the product listing cycle and improving the added value of products.