Pants Display Can'T Kill By One Shot.

When I visited a shop Women's wear When joining a brand store, it was found that several of the franchisees' trousers were concentrated on one island and up to 30.

I asked the manager: trousers Why are they all displayed on one pole?

Shopkeeper: so customers can pick them up more conveniently.

I: it's not very good. I'd better adjust it.

Shop Manager: but a brand is also displayed. Their pants are selling well.

Me: How did your trousers sell?

Manager: Yes.

[problem diagnosis] in view of this situation, I asked the store manager to bring in the sales documents for half a month. The documents showed that the trousers had sold 8 pieces, while the total number of goods sold was 84, and the trousers accounted for 10% of the total sales. The average sale of 1 pairs of trousers every two days was not good enough.

Next I took the shopkeeper to the brand that she said, and looked at the display. The brand does have a central island, with all the trousers on it, counting 15, and then looking at the side hanging, there are still pants.

At that time, there were no customers in the shop. I saw a few salesmen trying on their trousers. One of the salesmen looked at the mirror and two other clerks, saying, "these trousers are very comfortable. They are very good. They are better than the ones used just now." The next one said, "yes, it's much better than that one. I'll try it."

After the door, I asked the shopkeeper, "do you know the reason why they sell their brand pants?" the reason why the trousers sell well is that the salesmen have tried all their trousers, and know which trousers are suitable for their customers, and the trousers on the islet should be selected for trial wear.

Actually, One pole display Too many pairs of trousers have several disadvantages.

1. there is something similar between the concentrated display of trousers and the appearance of large warehouse clearance, which reduces the sense of value of trousers and affects the acceptability of customers' price.

2. a large number of trousers are displayed together without a focus. Customers are hard to choose. This is just like a salesperson recommending the same clothes to customers. A smart salesperson usually doesn't take five or six similar windbreaker for customers to choose by themselves. In the same way, too many trousers are not suitable for display.

3. the pants are all out here, the other side hangs no pants, the product structure of the goods is destroyed.

So choosing too much is not always a good thing.