Tell You About The Service Strategy Of Fashion Exhibition.
According to the international standard, the organizers should set up the service concept and carry out the service operation according to the requirements of marketization, commercialization and specialization.
Developed countries in foreign countries have a mature system.
Exhibition Service
Mode of operation, and China's exhibition industry started late, many exhibitions have a strong executive LED color, the organizers in front of customers, often commanding commanders, rather than service providers.
At the end of the opening ceremony, the exhibition was declared successful, and the staff of the organizer disappeared without a trace. This phenomenon will never happen abroad. The hosting unit appears as a service customer, especially the customer service center should help exhibitors and purchasers to solve various specific problems, including complaints.
As long as the exhibitors and purchasers need it, the organizer should think of it. Only through high-quality service can we form a fixed customer base, and the organizers can strive for a certain market share in the age of competition.
Standardize and standardize service process.
Many domestic exhibition enterprises have realized the importance of standardization and standardization of exhibition service process. For example, the Dalian International Garment Fair, which was first certified by the international fair, has established a set of exhibition services including exhibition business, exhibition project, exhibition rental, exhibition property management and so on.
system
。
In the exhibition practice, we operate strictly according to the standardized process, providing a first-class and efficient exhibition service for the clothing exhibition.
In addition, the Convention and exhibition centers in Shanghai, Dalian, Xiamen and other cities have set up their own service modes of operation.
Elaborately produced exhibition service manual
During the course of organised exhibition, the sponsor or exhibition contractor is required to provide a high-quality exhibition service manual for each exhibitor.
This service manual should be attractive, easy to understand and standard.
Standard
。
On the one hand, do not regard the readers of the handbook as the leaders of the exhibition industry. They should be enlisted as new people entering the exhibition gate, and write all the possible problems and solutions.
On the other hand, we should promptly communicate with the organizers of the conference to understand the new changes in this exhibition service.
Finally, your exhibition service manual should have the function of inquiry and readability.
This exhibition manual with integrity and easy inspection can save the time of exhibitors and exhibitors and reduce friction.
Convention and exhibition service is people-oriented
The service should be people-oriented, and the exhibition service should also reflect the idea of "putting people first".
For example, the layout of the exhibition is completely divided by the large class of exhibits to facilitate the audience's visit, and the visitors will be able to get a exhibition service manual or tour guide with different text in the exhibition hall, and the exhibition center, the dining center, the rest place, the convenient passage and so on.
All these reflect the meticulous service concept of the organizers, and fully reflect the charm of the exhibition's quality service.
- Related reading
Matters Needing Attention For Cooperation Between Garment Exhibition Organizers And Travel Agencies
|- Market topics | Zhu Guoxue Released The "2012 China Textile And Clothing Circulation E-Commerce Application Research Report".
- City Express | 200 Yuan To 80 Yuan Promotion, The Consumer Should Be Rational.
- Market trend | Fur Market In The International Market Is Developing Vigorously In The Domestic Market
- Market trend | Chongqing Is Committed To Undertaking The Pfer Of Textile Industry And Speeding Up The Formation Of 100 Billion Industrial Clusters.
- market research | Under The Pressure Of Inventory Pressure, Where Is The Next Road For Clothing Enterprises?
- Market trend | 第18屆中國國際紡織面料及輔料(秋冬)博覽會將在上海舉辦
- Expo News | Carnival Of China Myanmar Presents National Costume Competition
- Market trend | The Difference Between China And Foreign Countries Will Continue To Forecast 25 Million 480 Thousand Tons Of Global Cotton Output In 2012/13.
- Enterprise information | Dream Bazaar Superimposed On E-Commerce And Direct Selling
- Market trend | Reshaping The Industry Development Pattern: Guangdong Fabric Club Is Working Hand In Hand For Fabrics And Garments.
- Children'S Clothes Can Really Become Children.
- Latest Cotton Price Forecast In Hebei (October 3, 2012)
- Chen Shu Was Invited To The Fashion Show.
- Zhu Guoxue Released The "2012 China Textile And Clothing Circulation E-Commerce Application Research Report".
- 200 Yuan To 80 Yuan Promotion, The Consumer Should Be Rational.
- Fur Market In The International Market Is Developing Vigorously In The Domestic Market
- Chongqing Is Committed To Undertaking The Pfer Of Textile Industry And Speeding Up The Formation Of 100 Billion Industrial Clusters.
- Under The Pressure Of Inventory Pressure, Where Is The Next Road For Clothing Enterprises?
- 第18屆中國國際紡織面料及輔料(秋冬)博覽會將在上海舉辦
- Carnival Of China Myanmar Presents National Costume Competition