• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Feasibility Of Sex Marketing

    2012/10/3 15:05:00 30

    GenderMarketingFeasibility

     

    In the face of increasingly fierce competition from online retailers, some physical retailers have begun to adopt a practice called "gender marketing", attracting them through focusing on the different characteristics of male and female consumers.


    Knowing that men hate to loiter, shops can place all male products near the sales area near the entrance, knowing that women like to ask others' opinions, and shops can train trainer to recommend other products.


    Some retailers are skeptical about the sales strategy which essentially advocates differentiated treatment of male and female customers. Some retailers accept it as an advanced sales mode to provide customers with the best shopping experience.


    Director of University of Pennsylvania University of Pennsylvania H Jay H. Baker Retailing Center, Beck

    Barbara? Kahn

    (Barbara Kahn) said, "it is unreasonable that the traditional sales mode treats everyone as an ordinary consumer."


    Kahn is also one of the first researchers to publish a research paper on the difference between male and female consumer shopping. The study found that women are most susceptible to communication with salesmen, and men are influenced by practical factors such as whether goods are available and whether there are parking spaces.


    Delia Passi, chief executive of WomenCertified, a research institution and consumer advocacy agency, said: "women tend to avoid risks and want to know more about the characteristics and advantages of products." Delia, Delia.

    Making shopping experience more interactive, for example, "touching a piece of fabric and showing it together with matching bags will make women buy more products."


    Pasi said that, unlike this, male consumers only want to know the location of products, and they want to define their shopping areas clearly.

    For men, the worst result is to walk out of the shop with empty hands.


    She also said that over the past ten years, the company's request for gender marketing training has increased ten times.

    Its customers include all kinds of enterprises from clothing retailers to automobile companies.


    Almost all clients are required to participate in gender marketing training, said Khloe Norggay Bauers Beveridge, founder and chief executive of Retail Outsource, Florida Coral Gables sales performance improvement company in the state of Gables.


    Beveridge responded to clients' responses to specific services and design choices for clients, including both large electronics retailers and service providers.


    He suggested to retailers that if you want to cater to the male customers, you should mark the product information on the information board near the commodity, so the male customers do not have to ask the guide again.

    Beveridge said that men like to feel that they have the ability to know the answer.


    Judith Schumacher Judith is the head of the store of Tilton Automotive Group, which has two car stores in Littell Fowles (Little Falls) and den Ville (Denville) in New Jersey. Last year, she received gender marketing training in Pasi's company, Schumacher Tilton.


    According to what she learned in her training, she strongly supported coloured cars in the exhibition hall.

    In July of this year, on the day of the arrival of the latest Chevrolet Chevrolet Spark, she placed the electric pink and fresh green models outside the store.


    Tilden said that even if there were no advertisements, the two colors and the display would make the car sell faster than other cars.

    She said, "when the female customers came, they saw the two cars at first sight, which sold very fast."


    Although Nodes Tron, a department store, claims that its overall sales strategy is not based on gender, it has made some changes based on the different shopping behaviors observed by men and women in Nordstrom.


    Through feedback from customers, the company found that male customers preferred to buy everything they needed in a shopping area, so they moved men's toiletries and perfume to men's products last autumn.


    In addition, they also set up the so-called "

    Boudoir dressing area

    "The dressing area is very large, and the rooms are separated by curtain only, so that women can chat and show their clothes very conveniently.


    Nodes Tron spokeswoman John Bailey (John Bailey) said, "we know that women like to shop together. This locker room allows them to keep some privacy and make them show each other their own.

    clothes

    "


    Melissa Birdsong, vice president of home decoration retail companies Lowe s, said that in order to make it easier for female customers to shop, the company began to display some finished products, such as the kitchen display hall, so that customers could imagine the effect of putting them at home.


    The store shelves in the past used to be 16 feet high, and the aisle shelves were 12 feet, and then the shelves in some areas dropped to 4.5 feet.

    Birdsong said, "we hear customers, mainly female customers complain (high shelf) is very daunting."


    Because of the high training cost and the high turnover rate of the salesmen, the sex marketing may cost more at the time of the dues, so not all stores have adopted this strategy.

    In addition, some enterprises also have concerns about whether to publicize a strategy based on the distinction between men and women.


    Jean Niemi, a spokeswoman for Home Depot, says that its store is primarily a building material storage store, which does not differentiate customers from gender.

    She said, "we will not look at it with men or women."


    Jason Luna, 37, who lives in Pine Bush, New York, says he prefers to shop alone, while his wife Marie (Mary) enjoys shopping more than Jason Luna.

    He said, "too active sales usually irritate me."


    But Luna is still skeptical about the concept of gender marketing.

    He said, "of course there are differences between men and women, but on the other hand, the assumption that differences exist is uncomfortable for me."

    • Related reading

    Embroidery Of Tujia Embroidery Is The Way To Create Wealth.

    Industry perspective
    |
    2012/10/3 11:18:00
    15

    The Development Of Chinese Clothing Brand To The Concept

    Industry perspective
    |
    2012/10/2 17:57:00
    31

    How To Pfer Garment Industry

    Industry perspective
    |
    2012/10/1 13:54:00
    11

    Market Segmentation Of China'S Retail Industry Is Obvious.

    Industry perspective
    |
    2012/10/1 13:50:00
    58

    Analysis Of Female Consumption Characteristics In China'S Three Or Four Line Cities

    Industry perspective
    |
    2012/10/1 11:12:00
    13
    Read the next article

    Pants Display Can'T Kill By One Shot.

    For a pole to display pants, the data can reflect the real problem. Everyone's feeling is different. Just like a blind person feels the elephant, only the feeling is not reliable. Only by finding the essence of things can you learn it and use it well.

    主站蜘蛛池模板: a级片在线观看视频| 大肉大捧一进一出好爽视频| 天堂影院www陈冠希张柏芝| 国产成人免费a在线视频app | 亚洲综合在线另类色区奇米| 久久精品无码专区免费| 久久福利资源网站免费看| 男人下面进女人下面视频免费| 快点使劲舒服爽视频| 农村妇女色又黄一级毛片不卡| 久旷成熟的岳的| 91精品国产综合久久精品| 精品乱码一区二区三区四区| 性做久久久久久| 国产在线精品一区二区夜色| 亚洲毛片免费视频| 57pao成人国产永久免费视频| 精品极品三级久久久久| 日韩一卡二卡三卡四卡| 国产剧果冻传媒星空在线| 久久91精品国产91久久户| 久草视频在线网| 日韩一区二区在线免费观看| 国产三级在线播放不卡| 久久国产精品2020免费m3u8| 色综合综合色综合色综合| 日韩在线观看免费| 国产三级在线看| 一级看片免费视频| 色噜噜狠狠狠综合曰曰曰| 性欧美videofree另类超大| 免费看欧美一级特黄a大片| 久久AV无码精品人妻出轨| 精品欧美一区二区在线观看| 女女同性一区二区三区四区| 亚洲欧美精品中字久久99| 五月婷在线视频| 欧美xxxx做受欧美精品| 国产嘿嘿嘿视频在线观看| 两个人日本免费完整版在线观看1| 色妞视频资源在线观看|